Clothing Enterprises Should Jointly Develop With Department Stores

Some say clothing industry and

It is the relationship between husband and wife, the relationship between fish and water, and the relationship between flesh and blood. It is only to express the complex of their lips and teeth. Since we can not give up each other, we must treat them sincerely. The weak need to become strong themselves, and the strong need to properly protect the living space of the weak. We can not let the businessmen have to be the little daughter-in-law who are angry because the department stores have three thousand "Hakkas".

Some time ago, there was a news report: a brand deliberately increased its retail price in its store sales, deceiving consumers, and attracted netizens' abuse. When I saw the netizens reply, I thought, how many people actually know about the pain of these two or three line brand stores?

The practice of a brand is not right. It deceives consumers, and enterprises need to apologize to consumers. But after careful investigation, these brands have many helplessness and bitterness. This is the product of the operation mode of China's department stores. This is a tragedy that deceives consumers, harms the brand and damages the reputation of a hundred stores. Who should pay for the outcome of the injuries of several parties?

The rapid development and diversification of department stores aggravate the competition.

The first department store in China has been in Shanghai Nanjing road for nearly a hundred years since its opening in 1917. The department store industry was once in a low ebb. Until the second half of 2004, sales revenue and gross profit margin began to increase gradually and steadily and rapidly in recent years.

Domestic and foreign capital

All of these speeds up the opening of stores to varying degrees, resulting in the current intensive urban department stores, the department store systems, the inter system shops and shops, the involvement of business super systems, the rapid development of online shopping centers, and the development of the outlets mode.

Department store promotions are organized by holidays, celebrates, and activities every weekend. Now, some stores are in the first gear, and the activity is becoming more and more intensive. The way of promotion is also increasing from the full, the full, the purchase, the reduction, the purchase, the discounts, the integral, the lottery, etc., and the intensity is getting bigger and bigger, and it has entered the vicious circle of consumption habits.

Between the department store system and the system, the brand war is only a step in the chessboard of the Chai Han border between the shops and shops in the system. Only the advance is not allowed to retreat, the shopping mall is a battlefield, the battlefield is brutal, and how to deal with the brand?

The strategic significance and living conditions of brand entry into department stores:

Because of the high density of passenger flow in department stores, many two or three line brands are undoubtedly one of the least cost and most effective channels to enhance brand awareness and market share.

From the point of view of market strategy, it is possible to set up counters for famous shopping malls in the country. This undoubtedly brings about twice the result with half the effort for brand promotion and market development. However, the reality is that the location of the side offices of the major shopping malls is dominated by some famous brands. They are the cooperation between enterprises and department stores. They need to draw their popularity and improve their performance. They are not able to defend themselves; most of the two or three line brands are crowded into the central island area, and the branches of the department stores have far more cooperation conditions than those famous brands, and the activity is always the biggest.

What are their living conditions?