Three Principles Of Fashion Static Display Design

　　 Fashion static exhibition It allows customers to see, touch, and even experience clothing products at close distance. Compared with dynamic display, it costs less and has fewer emergencies. But the excellent display effect depends on the designer's ingenuity. It is the main task of fashion static display design that how to make the limited exhibition space fully attract the attention of visitors and then become interested in products.

　 (1) the content of exhibition is the main content.

The nature of the exhibition determines the form of display design. Any display must be subject to the exhibition content, the basic design principle. As mentioned before, the fashion show can be divided into commercial exhibition, image exhibition, Trade Association Exhibition and so on. The static display of fashion needs to be designed according to its purpose and visitors' differences. For example, the manufacturer's ordering Association and the retailer's main exhibition. Audience The difference is that the former is mainly wholesalers, while the latter is the protagonist. There are differences in demand for clothing varieties and quantity. It is necessary to arrange the garment display design accordingly.

　 (two) the exhibition space is the main form.

Dividing space is undoubtedly the essence of static display design. Through the display of props, the limited exhibition space can be divided into planar, three-dimensional or open and closed definition, and the implicit division of spatial function and the visual effect of space moving line can be made, so that the exhibition space can become an artistic spatial image which is conducive to attracting the attention of visitors, activating visitors' emotions, stimulating visitors' interest, and having profound influence on them.

　　 (three) people oriented

People oriented Designer In the overall planning, humanization is the main demand. While reflecting the will of the organizer, it integrates the needs of visitors. Among them, the demarcation of the display function area and the design of the moving line are the most important factors. The trend of the tour route, the width of the pedestrian passageway, the height of the exhibition booth, the way of lighting, the collocation of colors and the display zoning need to meet various functions such as exhibition, negotiation, personnel flow and rest.

The design of pedestrian passageway is restricted by display content. Because the width of the pedestrian passageway depends on the speed of the flow of people and the flow of people, and the flow and speed of people depend on the display of content. The exhibition shows rich contents, large flow of people, slow flow of people, and large area of pedestrian passageway. On the contrary, simple content exhibition, small flow of people, fast flow of people, small area needed for pedestrian passageway, high concentration of people and large demand for surface area in exhibition hall entrance, exhibition entrance and main booths. Because the interaction between the moving line and the exhibition space is mutually causal, with uncertainty and variability, the relationship between them should be fully studied in the design so that visitors can feel the maximum convenience.