Several Principles Of Selecting And Preparing Clothing For Exhibitors

Any exhibition has its specific exhibition objectives, including the publicity effect and marketing purpose it hopes to achieve.

Therefore,

The first choice is to create ideas based on the exhibition objectives, determine the appearance and style of the exhibitors, and then choose the clothing styles that are suitable for creativity.

In addition, the following principles should be considered when choosing clothing.

(1) give full consideration to the characteristics of the target customers.

The ultimate goal of clothing display is to make the target customers understand the business, accept the brand and buy clothes.

Therefore, the selection of clothing should be focused on the target customers, and the clothing, accessories and props should be selected according to the characteristics of the target customers. The clothing should be suitable for the age, sex and lifestyle of the target customers, and the price positioning should be in line with the consumer's consumption ability and expenditure budget.

When choosing clothing, especially avoid the clothing displayed is only suitable for the needs of models or planners, ignoring the actual needs of the target customers.

For example, a clothing brand with teenage teenagers as consumer goods has chosen a large number of clothes which are inconsistent with the characteristics of the young people.

As one can imagine.

(two) a clear sense of the times.

The fashion industry has a short and fast fashion cycle.

Therefore, in the process of selecting and displaying the clothing, besides displaying the inherent characteristics of the clothing brand, it is necessary to display the fashion sense and seasonality, so as to stimulate sales after the clothing display.

For target customers, the selected clothing should be fresh and popular. It should show the latest fashion trend and arouse consumers' surprise as much as possible.

Even if seasonal clothing continues to be affected by the trend of last season, when choosing clothing, choose the costumes that best reflect the trend of the season.

(three) the "75:25" rule

Choosing clothing for display should not only highlight its design details, emphasize practicality, but also guarantee certain artistic effects.

Especially for the dynamic display of clothing, we must select those designs with strong sense, which can make the audience feel the charm of the stage, so that the audience will be impressed.

Generally speaking, exhibitors should be divided into two categories: one is suitable for direct purchase of clothing by target customers; the other is the embodiment of designer or clothing brand's distinctive personality, with some experimental, artistic and practical clothing or expensive samples.

When selecting clothing for the exhibition, the former garment should account for the total number of "75:25".

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(four) choose different garments according to the purpose of exhibition.

The clothing display aimed at promoting the brand is to selectively display some non seasonal clothing to reflect the vertical depth of the clothing brand product line.

The purpose of commercial promotional clothing display is to promote new products and promote existing clothing. The range of choices of clothing has certain limitations.

The selection of promotional clothing should take seasonal factors into consideration. The main choice is the clothing for the season or next season, and the practicality should be considered to ensure adequate supply of products on the spot and try to choose fashionable and colorful clothing to enhance sales promotion and attract the attention of the audience.

(five) coordination work

In the process of clothing selection, there will always be too many people concerned.

Including business operators,

And the relevant personnel of clothing display planners will directly or indirectly participate in the selection of clothing.

Because everyone's preferences are different, there will be different opinions and suggestions in the process of selecting clothes.

Therefore, it is very necessary to select a highly qualified professional as the principal person in charge of clothing selection.

Companies usually serve as designers of fashion choices at the fashion show, and they are responsible for the selection of costumes by the marketing department.

The person in charge of these positions should have excellent coordination ability and be able to communicate well in all aspects.