Pre Post Mail -- A Powerful Way To Promote Sales

Due to pre Exhibition

Therefore, before joining the fashion show, we should pay attention to the following points:

(1) importance of customer lists

Beautiful publicity materials should be sent to the right people, otherwise it will be wasted.

How to get valuable customers list can be generally used in the following ways, first of all, from the customer database of the enterprise itself. This part of the existing customers is the best mailing object; secondly, through the company market survey and the feedback from the sales promotion staff, these people are the potential customers who are concerned about the company's products but have not made the purchase decisions, and are also the target customers that the company should actively strive for. Thirdly, for other potential buyers, they can get the contact ways through the delivery company, the post office and the correspondence directory broker. Finally, they can get the contacts of potential customers from their clothing companies and their existing customers.

It should be emphasized that the specific name of the addressee should be specified when sending the mail, otherwise the message that no specific person will receive will not be taken seriously.

(two) attract customers to open mail.

Today's large and small exhibitions are flooded with the invitation mail, which can be seen as a flying weary target customer, often ignored by plain, boring mail.

How can we arouse the interest of our customers and let them open the mail? Then we must make the mail full.

It is personalized.

The mail can be accompanied by small gifts, such as fashionable mobile phone chains, smart key buckles, commercial cards with voice and image changes, whatever creativity is attracting people's attention and curiosity.

(three) motivate the recipient to come to the scene.

Customers are interested in innovative e-mail, but after they are opened, they do not care. This is obviously not the ideal result, but also further urges them to come to the scene.

We can give full play to our imagination and adopt effective techniques to achieve the goal of exhibiting our target customers.

Specifically, we can refer to the following practices:

A return receipt is attached to the mail. If the customer brings the receipt to the booth, he can get a nice little gift. He emphasizes the highlight of this exhibition, and tells the customers about the innovation points of the clothing products, such as the latest development of fabrics, the famous designer, etc. when a pass is issued, when the target customer receives the exhibition pass in the mail, he will have a special sense of superiority; send half the gifts in the mail, and send the other half to the exhibition site. For example, if you send a fashion watch, you can send a battery first, then you can send a battery first, then you will pick up the watch at the booth.

Of course, it is important for customers to come to the exhibition site and not let them down, because real customers are most concerned about the products of enterprises, which is the essence.

(four) arrange the mailing time.

The time to mail publicity materials is also a point that can not be ignored.

If you mail it too early, it's easy to forget; if you mail too late, customers may have other arrangements, and time will conflict.

The best time to mail is two to three weeks before the exhibition.

It is best to send several times to deepen the impression of the customer, send the first one two or three months before the exhibition, send it once a month, and send it again two weeks later.

The average response rate of the pre launch mail is that the service is delivered in person.

The response rate is as high as possible, so as far as possible, dispatching personnel to send mail to the customers face to face, especially for those important customers, is time-consuming and laborious.