Hengda Achieves Multi Brand Operation

Brand is an identification mark, a spiritual symbol and a value idea. It is the core embodiment of the excellent quality of an enterprise or product.

At the same time, brand is the soul of an enterprise. It is also a symbol of the comprehensive strength of a place and a city.

It's a famous brand city.

The competitive market has made people remember and pursue unique brands.

When the brand becomes the most active element in the economic field, when the value of many famous brands increases exponentially, it is the most competitive way for the enterprise to build its own brand.

Since its inception, Hengda has adhered to the brand development strategy. It has gone through the strategic pformation from "product management" to "brand operation" to "capital operation", and has completed the pformation from "providing quality products" to "quality brands" to "quality life style" for consumers, providing consumers with a fashionable, healthy, comfortable and safe life experience, and our goal is to become China.

Industry fashion brand operators.

Hengda stock has won the title of "China famous trademark", "China famous brand product", "China Leather leading shoe king", "national consumer satisfaction product", "national export goods exemption inspection enterprise" and so on.

In 2011, Hengda shares won the title of "China's quality and trustworthy enterprise" and the top 100 enterprises in Qingdao and the top 100 manufacturing enterprises in Qingdao. In 2012, Hengda shares won the title of "2012 China Leather leading shoe king".

Multi brand operation of Hengda stock company

Based on Hengda, Adi Lina, power foot and Nai luxury four brands, Hengda stock has set up a multi angle marketing network integrating self-management, agency, joining and cooperation in the whole country, and has actively studied the international brands such as Spain ZARA and Sweden H&M. In the footwear industry, it first launched the "fast forward" mode, and formed a multi brand operation pattern mainly based on leather shoes, covering bags, belts and accessories.

In fact, the implementation of multi brand operation is to divide consumer groups, divert management personnel, and form a certain competition among them.

Brand relies on accumulation. The greater the brand effect, the greater the brand itself.

We have a deeper understanding of brands, and the loyalty of consumers will be strengthened, and even no additional publicity will be needed.

From the early stage of ignorance and naive brand, to the courage to fight its brand and run its own brand, handing reached a crucial step, which is the core power of Hengda's continuous development of the market.

Strong quality and mature brand combination of Hengda shares to the market self purification and upgrading ability, has promoted the shoe industry's nirvana.

Hundado brand consumer group positioning

Hengda's four brands: Hengda, power foot, Adi Lina and Nai Yu, are divided into different markets according to different consumer needs. They have their own brand positioning and complement each other.

The consumer groups of Hengda brand are mainly business people, because Hengda leather shoes are more focused on product business, leisure and comfort; Adi Lina brand consumer groups focus on urban white-collar workers, only high-end women's shoes, at present, Adi Lina shoes have become the favorite of urban white-collar fashion celebrities; dynamic brand products focus on sports and leisure, highlighting the personality and charm of urban youth.

The crowd is mainly a sports and leisure group. Nai luxury brand promotes the most popular products and quality at the fastest speed and the best price. It provides a wide selection of shoes, bags and jewelry for women, men and adolescents. The products are updated every 7 days.

The consumers are the young consumers after 80 and 90.