Scientific Methods Of Clothing Display
Joint convenience method
Putting together a series of items that are needed by the same type of consumer, or putting the patterns that are often matched together, can facilitate the customer's matching purchase.
clothing
The selling method is called the convenient method.
If you wear a man's shirt, suit and tie, tie clip and so on, put the winter coat and hat, scarf and so on.
Some of them are placed in a certain position for a long time, and no one is interested in the reason due to the influence of light and the surrounding styles. At this time, they can be repositioned and recombined with other styles of clothing. This will create a new artistic theme and increase the chance to sell.
Moving the clothes on the shelves to the outside shelves will be even more noticeable.
By repeating the cycle and matching the new style shelves, the entire clothing store will give people a feeling of constant change.
The wardrobe combination method is a new combination of wardrobes in every season. The styles of various occasions, various uses and various themes are rich and orderly.
With the quickening pace of urban life, people need the service of wardrobe design.
Leisure clothing discount stores can use this psychology when assembling goods, and also add a domestic design service to the sale of goods.
The combination can be divided into single person combination, couple combination and three family combination.
Decorative mapping method
In the leisure clothing discount shop to make some decorative foil, can strengthen the art theme of clothing products, to leave a deep impression on customers.
For example, draw some children's interest patterns on the walls of children's wear shops, put a bunch of flowers near the lovers' clothes, and put an animal specimen in the high-end fur clothing store.
The salesperson must be clear about what he sells, so that the customer will ask, "how much is the bouquet of flowers, and the clothing products are placed near the old products, which can produce a mutual reflection."
display
The effect seems to imply that the products in this exhibition area are good, but the products that are set off are not too bad.
Model presentation method
In addition to some traditional styles, such as shirts, most fashion products sell directly to consumers.
When people see beautiful displays, they will mistake themselves for being so beautiful. This is an irresistible mentality.
In addition to hanging display and shelf display, models can also be used for display.
In general, models are displayed by people and dummy models. Beautiful salesmen can also act as models. The first commercial model in the world was born.
Effect should be used
The first thing people see in stores is an effect. This effect is not only formed by the clothing style itself, but many other related factors will affect the overall effect.
For example, playing music, lighting and recording are all related to the mood of the buyer and the taste and credibility of the store.
Some big stores set up child custody stations, eventually for sale effect.
Large scale mirrors are installed in fashion stores, which not only expand the space of the shop visually, but also facilitate the fitting of customers.
Winding paths and secluded ways
The ancients had beautiful verses of "winding streets and secluded places, Buddhist houses and flowers and trees deep".
The layout of clothing stores should be beneficial.
customer
Walking and going on, giving people an engaging feeling.
For deep shops, it is possible to design the passageways into S shape and extend them inward.
For shops with square rectangles, customers can make more rounds through the arrangement of shelves, so that they do not have a glance at the store and turn around.
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