Window Display Skills In Clothing Stores
shop
Couture
The engineering design of the window is closely related to the display work in the later stage. The disunity of many shop designs brings a lot of inconvenience to the display management in the later stage. Here, we summarize the following points.
The window shop of the pparent clothing store is not here.
First, the entrance to the clothing store window:
1, the width of the entrance window of the clothing store should be larger than 70CM. Otherwise, the model and part of the display can not move into the clothing store window. I encountered 3 such shops, and finally had to tear down the door, and flatten the props before entering the clothing store window.
2, doors should not be opened in the window of a clothing store. Otherwise, the radius of the door will be affected by the new platform in a quarter, and it will not be able to open and close normally. If it is necessary to open to the inside, please raise the door to more than 10CM of the floor, so that the door can be rotated above the platform.
Two. Ground:
1, the ground should be set up on the platform. The material used in the platform should be considered for long-term use. Glass, fireproofing boards and other materials can be used.
2. 10CM distance is maintained between the platform and the background, which is easy to hide at the end of the line or some hanging props.
3, to ensure the depth of 100CM, too shallow clothing shop windows difficult to display a sense of space;
4, when designing, ensure the rules of the ground, the most common is the rectangle, the rectangular clothing store window is also convenient for display supervision and shop personnel implementation; I have encountered half moon, trapezoidal, polygonal clothing shop windows, and I have to make some efforts to do it myself.
display
It is even more difficult for the executive to do it.
Three. Smallpox:
1, install nine public format frame on ceiling, install the spotlight track and hang props. It can be left and right before and after, and the hanging position of the props can be arbitrary.
2, the installation of the spotlight should be on the front side, using 360 degrees of rotation, mobile, and can increase or decrease the track spotlights. The best use of spotlight, some designers for the cost of the province, the rotation angle of the spotlight is very limited, coupled with scattered lights, so that the spotlights only become ordinary lighting;
Four. Background:
1. The background is made of materials that are easy to paste and discoloration many times.
If every time the window of a clothing store changes season, the background needs to be complicated.
2, the background requires complete rules.
Do not appear in front of a single clothing shop window half of the grid half wall, such a clothing store window will only be used as a case processing, will increase meaningless workload, and lead to the image is not uniform.
Five. Appearance:
1, the clothing store window, need to give the brand LOGO a striking position, of course, the clothing store window is very close to the door LOGO, it can avoid the clothing store window LOGO;
2, the appearance height control in 2.5 meters -2.8 meters, the height is higher, the appearance should also be controlled within 2.8 meters; otherwise, your clothing store window design needs to put another plan for this shop.
3, the width of the appearance is controlled within 3 meters, which is convenient for the promotion and execution of a large number of shops in the display scheme; of course, the large flagship store can set up a large clothing shop window.
Six, the number of shop windows:
It is suggested that the number of shop windows in each shop should be controlled within two, for example, the number of shop windows in 10 clothing stores will increase every quarter, and the clothing stores on the top floors.
Display window
The effect is not obvious. As for the model dressing in the window of the clothing store every week, it becomes more unrealistic.
Some people think that there are many windows in the clothing store, but I want to tell you that there are so many categories in your clothing store windows, one clothing store window and 4 POP each clothing store window.
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