Tips And Tricks For Clothing Display

　 1. Plan and prepare

First, we need to get what we need. display Equipment and tools, including display AIDS, pins, paste, staples, scissors, nails, tapes, rack and rope, price stickers, etc., and make corresponding plans and preparations.

　　 2. Opportunities for customers

In the terminal, we must strive to occupy the best display position. For the best display, we should consider the following problems:

Know what kind of customers you need to display, determine the type and quantity of clothing you need to display, find suitable locations, explain the concept of display, emphasize the interests of display, respond to objections from customers, and allow customers to agree to the time of display.

Only if you have good customer relationship, can you win the support of customers and strive to create good display effects, make friends with customers, persuade customers to accept display with the benefits of display, strive to arouse customers' interest and attention, respect their objections, consider problems from the perspective of customers, and patiently strive for the best outcome.

　　 3. Be familiar with the corresponding display AIDS.

Special knowledge and familiarity with poster, rack, sling, box, counter display items, hangings, samples, instructions, labels, etc.

　　 4, make full use of the phenomenon force to display.

Make the best use of all available space and consider whether there are any other ways to use your display AIDS. clothing The display is more prominent; at the same time, we should find out what the competitors are doing and take corresponding measures; use relevant equipment to strengthen the existing display and make them stand out; finally, determine whether the display is consistent with the product positioning.

　　 5, the secrets of display

As far as possible to facilitate customers to take delivery; do not let the poster or display products be covered by other products or things, so as not to be competitive to sell the opportunity; do not put the different categories of products together, such as not to put detergent and food together, so as not to cause customers' disgust; try to seize a better location -- the main road that customers often or must go through is the first choice, so that the exhibits can be seen from outside, so as to attract customers, guide customers to buy with the guide sign, so that customers can find the location of the products; try to display products near the checkout area, so that customers can see it when they wait for payment; if it is a weak brand, they should try their best to display their products next to the first brand. The upper shelf technology: the upper shelf products should be in line with their market share. The largest market share accounts for 70% of the same goods location. The display of all products should be arranged according to their contribution ability.

　 6. Check and evaluate the display.

In order to ensure the effectiveness of display, finally, the following factors should be considered for the inspection and evaluation of product display.

Is the display location located at the hot point, is the display dominant in this store? Is the size and scale of the display location appropriate? Are there clear and simple sales information? Are discounts outstanding, eye-catching and easy to read? Is the product easy to take? Is the display stable? Is it convenient for replenishment? Is the display product clean and tidy? Does the retailer agree to maintain the display for a certain period of time? Do we properly use the display auxiliary equipment?

Display should be close to the regular route of customers, placed horizontally in line of sight; near leading brands and similar garments should be displayed horizontally or vertically; there should be at least two rows with multiple plans; the more should be than competitors, the more the better; every brand and every specification should be displayed; shelves should always maintain enough clothing; at least there should be more than 1 weeks' inventory than the purchase cycle; and full use of the auxiliary tools such as shelf cards, banners, banners, posters and so on. Sale Personnel should change POP materials when visiting customers, maintain shelves and goods neatness, and replenish customers in time.