The 1 Million Clothing Sales Techniques That Let Costumes Go Crazy (Part Two)

Clothing sales is a test of language skills, and now the more clothing stores on the market, the more customers can no longer buy or buy at home. Therefore, the clothing guide wants to attract customers to buy your products. First of all, it must learn to speak and deal with all kinds of problems raised by the customers correctly, so as to solve the customers' doubts and succeed in paying the bills. Today Xiaobian will share the most practical clothing sales techniques in the clothing store in 2019 for your reference.

Previous review: the 1 million clothing sales techniques that let costumes go crazy (Part one)

How to deal with customer's price objection

Situation 43, you are almost the same as XX brand, but the price is much higher than that of them.

Correct response (identification, guidance, suggestion)

L yes, sir, you can see that you have a certain understanding of clothing. The two brands look similar in style. Actually, we are very different from brand value, raw material selection, production process and service quality.

　　 Situation 44, we have come to your shop several times. I am sincere. If you can make it cheaper, I will buy it.

Mr. L, yes, I know you have been here many times. If you can, I will sell it to you earlier. We would like to provide you with better service, so I hope you can understand it.

　　 Situation 45, clothes I think it's OK, cheaper, and less 50 yuan. I'll take it.

Correct response (attitude, sincerity)

Mr. L, in fact, I really want to help you get your favorite clothes. If you can have less, you can not only open a mouth at 50 yuan, but you can rest assured that if we have any discount activities, I will inform you.

　　 Situation 46, isn't this a common fabric? Why is the price so expensive?

Proper response (professionalism, guidance)

Mr. L, there were indeed some old customers who had raised similar problems before, but later they realized that chemical fibers were also varied. There are ordinary and sophisticated chemical fibers imported from our brands are strictly selected for imports.

　　 Scene 47, clothing, style, workmanship and so on, I am very satisfied, that is, the price is high.

Proper response (professionalism, trust)

Mr. L, we used to have many old customers saying that they thought the work and the version of the dress were very good. Indeed, if we only looked at the price tag, it would make people feel this way, but our design, style and fabric selection were very strict. Very good, so customers are very fond of it. They often wear it if they buy it. If they buy a dress for one or two times, it will be more expensive from the price. What do you say?

　　 Situation 48, customers think clothes are too expensive, say no need or need to buy such a good clothes.

Correct response (understanding, respect, guidance)

Mr. L, yes, you have a good eye. The quality of this dress is really good, but the price is better and the value is good. I want you to spend less money to exchange for things that are of no value.

　 Situation 49, come to your store every month. It's already an old customer. Is there no discount?

Correct response (understanding, respect, guidance)

Mr. L, I really appreciate your love and support for this store for so long. As an old customer, I think you must know that our price has always been very realistic. And fine fabrics, excellent workmanship, after-sales service and other aspects are also very perfect. In fact, this is also the reason why many old customers like you are so fond of love. We really want to be responsible for the old customers, so that you will be more satisfied with our service, don't you think?

　 Situation 50, why do your clothes cost so much more than others?

Correct response (understanding, respect, guidance)

Mr. L, yes, not just you. There were several customers who mentioned the same problem at first, but later they not only became our loyal customers, but also introduced many new customers to us. Because they think our clothes are fine workmanship, quality and after-sale services are also guaranteed. The most important thing is to buy clothes at our fair price, without worrying about the total price changes.

　 Situation 51, like this style and fabric sold for 200 yuan in other places, why do you have to sell 300 yuan?

Proper response (benign communication)

Mr. L, you have raised this question very well. We have some old customers who have raised such questions before. Indeed, some clothing stores in the market are selling clothes similar to our styles and fabrics. I also know them carefully. I believe you may find that there are still many differences from others. No matter quality, color technology, workmanship and after sale service, you can see that the difference is even greater.

　 Situation 52, I know your boss. Oh, give me more discount, or I'll call him.

Proper response (benign communication)

Mr. L, in fact, the boss had taken care of us before, because he was too busy to ask friends to feel embarrassed, so he gave special discount to the friends of our boss. The discount you just gave is indeed a discount for our boss's friends.

　　 Situation 53, customers try very well, but when they see the price, they do not buy it.

Correct response

Mr. L, please wait for a moment. I find that you have a good taste in this style of clothes. Actually, we have several similar styles and styles here. It is our promotion and cost performance. Let me show you. Anyway, you are here. Let me introduce it to you.

　　 Situation 54, a woolen sweater should be more than 800. Is it wrong? No, it's too expensive.

Correct response

L yes, sir, this is our high price commercial sweater. If you wear this sweater, you will find it is worth more than anything. It is very attentive, both in fabric and design. It is not only comfortable, warm, breathable, but also very tasteful.

　　 How to deal with customer discounts and concessions:

Situation 55, I'll try it first. I often go shopping. When you get a lower discount, I'll buy it again.

Correct response

Mr. L, thank you for your attention to our brand. We have never had any discount. This is the unified planning and arrangement of the head office. So there are very few opportunities for such a discount. I suggest that if you like, you can take them away first, and our activities will be over at any time.

　　 Situation 56, I don't want any gifts and points. You can exchange them for a discount.

Correct response

Mr. L, I'm sorry, our gifts and points are given to customers on the basis of regular sales of goods. This is equivalent to the purchase of gifts from you here. Therefore, gifts and points are not related to price. The purpose is to thank you for doing integral work in order to serve you better for a long time. Thank you for your support and understanding of our work.

Situation 57, no discount, people XX brand discount, why do you not discount?

Correct response

Mr. L, we have no plans for this brand at present. We also have a unified price in the Guizhou market. We hope to be responsible for every consumer with real service. I hope every customer will have a sense of security when shopping at our store.

　　 Situation 58, what is the discount on your clothes?

Correct response

Mr. L, at present, the company has no such plan, but if you are our VIP customer, we will notify you when there is an activity.

　　 Situation 59, other brands are playing 40 percent off, gifts are also richer than you, you are too inflexible.

Correct response

Mr. L, thank you very much for your valuable advice. We want to provide you with better service to ensure customers' consumption value and shopping safety.

　 Situation 60, why did your brand start to discount in the last quarter?

Correct response

Mr. L, a customer also asked me this question yesterday. In fact, this is mainly because our clothes are selling very well, and many styles have been broken off. So the company instructs us to give customers back in advance. You can buy more at this time, otherwise you will like it again after a few days, and there may not be any suitable for you.

　 Situation 61, I buy you so many clothes every year. You should give me a special discount.

Correct response

Thank you for your support over the years, Mr. L. In fact, you know that the reasons for each brand discount are different. Our company is more concerned about providing better quality clothes and services to customers. After all, the price is only part of the purchase factor. If you don't like clothes, you will not buy them any cheaper.

　 Situation 62, compared with the opposite store, the privilege of VIP cards you offer is too low.

Correct response

Yes, sir. I know very well about your consumption. You are our important customer. We meet several times a year. They are old friends. Your opinions will be reflected to the company very soon. I believe that the company will also attach importance to this matter, because there are not many good customers like you, so you can rest assured that as long as the company policies come down, I will inform you. Thank you very much indeed!

　　 Situation 63, OK, even if there is no discount, then give me a tie.

Correct response

Mr. L, you have put me in a difficult position. The company stipulates that it will cost 4 pieces to send a tie. But in order to thank you for your trust, you have bought two pieces now, and you pick another one. I try to help you apply for a gift.

How to deal with customer complaints:

　　 Situation 64, customers are required to return goods due to non quality problems such as styles during the return period.

Correct response

Mr. L, please don't worry. It's our fault. I didn't give you a good check at that time. It's really troublesome for you to run back and forth so many times. So, our shop arrived at a batch of new products yesterday. I think there are several items that are especially suitable for you. If you like it, let's give you a replacement.

　　 Situation 65, according to the regulations, this situation can be returned, but the problem is that the clothes have exceeded the return period.

Correct response

Mr. L, this dress does exceed the company's required return period, but considering that you are on business and your clothes are in good condition, I will contact the company to see if I can help you change your money. (telephone to communicate with company). Sir, the company decided to make an exception for you in consideration of this situation. What style do you want to change?

　 Situation 66, can not prove that the quality problem, but the customer asked for a refund, do not solve the shop.

Correct response

L when clothes are not exchangeable, the company can depend on developments and customer influence. If the other side is an influential customer and insists on changing, the company can also make concessions. But don't blame the customer at this time, just hint the other's mistake.

　 Situation 67, your clothes are so expensive. How can I wash them or wash them after I buy them?

Correct response

Is l fading normal in the national standard?

L if the color is serious, it should be the first to find out the specific reasons, and the responsibility is to replace the returned goods as far as possible in the store.

　　 Situation 68, when the clothes are just bought, the weather starts to turn cold. Customers ask for return.

Correct response

L sincerely helps customers solve problems. We should not be wrong at all. Instead, we should replace goods with returns.

　　 Situation 69, customers should buy clothes for more than three times each time. How should they communicate with each other?

Correct response

Mr. L, I'm sorry. I forgot to remind you to check your clothes carefully before taking them back. This is a place where our service is not in place. You may rest assured that this time we will change it for you. But let's check the clothes together first and confirm that you will take it again after you have no problem, so as not to bother you to run next time. How embarrassed are we then?

　 Situation 70, when collecting VIP customer information, please register customers, but customers turn around.

Correct response

Excuse me, sir. What is the reason why you are unwilling to handle our VIP card? I hope you can tell me that we only hope that we can provide more and better services for our old customers. Thank you.