How Can A Clothing Store Choose The Right Berth?

How can a clothing store choose the right berth? I have heard a lot of clothing family members mention it. The mall is not available now. The address of the shop is not good enough.

In fact, the choice of bunk in the final analysis is to choose the stream of people, full of popularity, how can we find people to buy it?

Hello, everyone, do you have the habit of testing people before opening a store? It is to calculate the location that you want to open. How many people will go through their shop? Someone has to pass first, then there is a chance to enter the shop.

Generally, when doing site selection, we must pay attention to 4 key points:

1. visibility of new stores

2. the convenience of arrival.

The flow of 3. people,

4. future sustainable development.

Generally choose shopping malls, recommend mature old field, if it is new, then suggest that you choose the local benchmarking.

For example, our city of Dongguan, China World Trade Center shopping center is new, but it has about 200000 volumes, the only landmark building, the popularity of all gathered here, such a field is optional, of course, the rent will be relatively higher, after all, a cent of goods.

It is also possible to enter the mature field. One can rely on the brand to talk about the field. Another way of entering the field is not to say much.

Good location and good location take some time. In the final analysis, they are popular. The advantage of the old field is that they can measure the flow of people. The calculation of human flow is the most accurate and can directly reflect the trend of momentum in the location of the new store. The old field also contains a lot of valuable information, such as information on business circle, population consumption characteristics, consumption index and so on.

Then you may think, then, can't we not open the shop without the old market?

In fact, there are many good locations in the new market. In the end, we need to evaluate the site in many ways, such as the brand itself has been working with the major shopping malls in the early days, and the shopping center will also provide the shops in general.

Here, I would like to emphasize one important point with you. The choice of berths should be combined with the characteristics of the brand. The rent should be matched with the price of the customer and the positioning of the brand.

For example, if you sell low-end products, it is generally not recommended to enter a few grades of stores that are light or expensive.

The consumption crowd is not in line with the good brand price is high, so we should choose some venues that match the price. These venues will bring the crowd corresponding to purchasing power. For example, if Chanel store is put on a wholesale Street, it will not be better than performance. But it's not the same in high-end business.

How to choose the berth, suggest that you can interact more with the brand side. The experienced brand side itself has good planning and suitable for entering any type of field, all have a clear analysis.

Now let me summarize the different ways of calculating people's flow in different formats.

1, full day picking method: like fast-food or coffee, bread industry, the proposed full day mining method;

2, the time point mining method:

If it is other categories, it is recommended to adopt the time point mining method, that is, only take the highest time of human flow.

That is the first time 07:00~9:00

Second time 11:00~13:00

Third time 17:00~19:00

Fourth time 21:00~23:00

Note: for the shops with relatively large investment, it is better to pick up people's traffic from Monday to Sunday (seven days) and important periods (four periods), and continue to test for seven days, and do not interrupt in any case. An average hourly traffic volume of at least 2700-3000 people is preferable to shops.