Rabbit Shoes 2013 Spring New Product Launches
In September 21, 2012, the theme of "2013 Rio Tinto 2013", the theme of "New Year's 2013", was introduced in the spring new product conference of bunny brother. It means "dare to open up and win a total of 2013". This season's new products adopt the latest fashioned and environmentally-friendly fabrics, which are novel and practical, concise and generous in style, and give full consideration to the comfort, energy and environmental protection of the products.
At this conference, the chairman of the rabbit was first.
Lin K Ming
He made an in-depth analysis and optimistic outlook on the current global economic situation and the future development of "Bunny brother" brand, adding more confidence to the dealers nationwide.
A new round of journey and new development strategy.
Little rabbit
Taking the order of "Rio 2013" as an opportunity, detailed analysis is made on how to develop effectively under the current environment of depression.
First, establish the concept of brand development planning, adhere to the implementation of strategic planning.
Brand strategic planning is the driving force of brand development. We have made a long-term plan for the brand of the rabbit, making the development strategy of the enterprise more clear, and let the strategy guide the behavior of the rabbit brand.
In 2013, bunny brother launched the brand upgrading project, vigorously promoted the brand level, promoted the terminal upgrade, accelerated the construction of the exclusive store, promoted the development of the brand, and promoted the sales volume of the products.
Two, integration of internal and external resources, upgrading enterprises with brand upgrading
Resource integration is a kind of high-level business behavior. With the change of market competition pattern and the integration of the world economy, enterprises will face enormous challenges.
Little brother rabbit fully introduced talents and set up a strong management team, updated concepts, established and improved the incentive mechanism and supervision mechanism to ensure the sustainable operation of enterprises and brands.
The marketing center and brand promotion department will work together under the leadership of the company's top leaders to enhance the business mode of the company and enhance the dealer's combat effectiveness in all regions.
Promote brand and enterprise operation mode, market oriented, speed up the construction of information flow, strengthen the resilience of enterprises in the future competition, optimize the integration of resources, and promote the upgrading of enterprises in an orderly way.
Three, strengthen institutional innovation, Rio Tinto 2013
On the one hand, little rabbit will make efforts to increase investment in research and development, improve the quality of technological process and improve it continuously. Moreover, bunny will still commit itself to the belief of "promoting healthy growth of children". With the help of the company's talents, design advantages and marketing advantages, the terminal service and brand image will achieve a qualitative leap.
Under the guidance of the system innovation thought, the little rabbit will be right.
Marketing
Mode, quality foundation, R & D input, processing capacity and technology are constantly innovating, trying to make Bunny brand a hundred years brand.
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