Sales Survey Of Outdoor Footwear In The First Half Of 2012

stay Spin In the downturn of the clothing market, the outdoor apparel industry is showing a rising trend of traditional costumes. According to the industry survey, the total outdoor income of the United States in the first half of the year is 4 billion 735 million dollars. According to the survey of the American Outdoor Industry Association, the monthly income is as follows:

There was a slight increase in January.

2012 at the beginning of the new year, the total income of outdoor products in the United States was $769 million 500 thousand, an increase of 1% over the same period.

Retail sales of shoes were 170 million 700 thousand dollars, down 5.1% from the same period last year, because the warm winter boots revenue is not optimistic. The income of children's shoes increased by 20% compared with the same period last year, while outdoor stores accounted for 82.8% of the total income of shoes, 83.3% of the same period last year. Clothing $370 million 100 thousand, an increase of 2.2% over the same period, and coat income increased by 20% over the same period. Among the brand categories, soft shell, three in one, and two pieces of rush rush have the largest increase in revenue.

Durable goods $228 million 600 thousand, an increase of 3.8% over the same period, and outdoor stores and chain stores increased by 11.8% year-on-year. Affected by the weather, the total income of rowing products accounted for 20.3% of the total revenue, 18.5% of the same period last year. Skiing products accounted for 17.9% of the total revenue, 28.9% in the same period last year.

　 Outdoor products revenue declined slightly in February.

In February, the total income was 653 million 600 thousand US dollars, down 0.5% compared to the same period last year.

The income of footwear products was $126 million 500 thousand, down 8.7% from the same period last year, but barefoot running shoes, surfing and rowing shoes increased. Total clothing revenue was $303 million, up 1.6% over the same period last year.

Durable goods $224 million 100 thousand, up 1.6% over the same period last year. February was a month of transition, and sales of winter products came to an end.

　　 Outdoor products revenue rose 4.5% in March

As of April 2nd, the total income of outdoor articles in the United States in March was 774 million 300 thousand US dollars, up 4.5% over the same period last year, but the development rate of Internet sales has slowed down.

Longer winter delayed product sales in spring March this year, but sales of outdoor products for footwear and clothing decreased by 15% compared with the same period last year, while sales of clothing, backpacks and camping equipment increased. Footwear sales amounted to US $160 million 700 thousand, up 3.7% over the same period last year. Influenced by the weather, many outdoor enthusiasts buy ski boots instead of spring shoes. Clothing sales reached $238 million 200 thousand, up 1.8% over the same period last year.

Sales of durable goods increased by US $375 million 400 thousand, up 6.7% over the same period last year, including sales of $89 million 800 thousand in specialty stores, up 20% over the same period last year. Sales of us outdoor stores rose slightly in April.

　 In April, the development of outdoor stores in the United States was more optimistic, with sales rising by 1.4% compared with the same period last year.

There was a slight increase in men's accessories sales, while women's annex fell by 17%. Backpack sales fell sharply year-on-year, resulting in a decline in overall sales of accessories.

　　 clothing Sales declined slightly, sales of skateboard durable goods decreased year by year, surfing and skiing supplies increased year by year. Compared with the first 3 months of this year, sales in April was a lower month, but it was more optimistic compared with the same period last year.

　 Sales in May are affected by holidays.

In May, the total outdoor income of US $811 million 900 thousand was up 8.1% compared with the same period last year, and the total income in the first two weeks showed a double-digit increase. The survey added new channels for running franchised stores and extreme sports shops. In May, the income was increased by the US Memorial Day holiday, which was better than that in April. Sales continued to rise in June as a result of the "anniversary" holiday.

The total income of footwear products was 242 million 700 thousand US dollars, up 7.1% compared with the same period last year. Barefoot shoes continued to rise, and functional footwear continued to decline, down 14% compared to the same period last year. The total income of clothing was 161 million 100 thousand US dollars, up 10.9% over the same period last year, of which the growth rate of the top clothing was the highest, showing a double-digit growth.

Durable goods were released from the April downward trend, rising in May, rising 7.7% compared to the same period last year, with a total revenue of US $408 million.

　 June came at a swift end.

In June, sales of outdoor products increased by 1 billion 40 million US dollars, up 3.2% over the same period last year. In all products, clothing, shoes and durable goods increased considerably. In July, growth momentum will be maintained. Compared with the higher income growth in May, the income in June is somewhat disappointing and will continue to grow in July. At the beginning of July, sales increased at a rate of 5%, of which clothing increased by double figures.

In June, the retail sales of outdoor stores increased by 459 million 400 thousand, up 4.9% compared with the same period last year, and outdoor stores accounted for 44.5% of total sales. At the beginning of June, when the growth rate was higher, it was like a male lion, but at the end it was like a gentle sheep. At the end of May, sales continued to maintain a high growth rate, and this trend continued at the beginning of June. In June, the first 3 weeks continued to rise, but the last week fell.

Shoes 295 million 700 thousand U.S. dollars, up 1% over the same period, of which, hiking, cross-country running, casual shoes increased a lot. Ultra light hiking shoes continue to decline, consumers are biased toward some technology content shoes and cross-country running shoes. Clothing sales totaled $194 million 700 thousand, up 4.9% over the same period last year. retail price It has also improved.

Durable goods $548 million 800 thousand, up 3.7% over the same period last year, up 35% from May. Technical and daily backpacks increased considerably.