What'S Wrong With LV?

Zhejiang industrial and commercial departments were investigated by LV Hangzhou store on the 6 day of the month of 6. The Zhejiang provincial commerce and industry department inspected the Hangzhou LV brand store as an unqualified product, and 556 goods were withheld on the spot.

(LV) these two ordinary letters are not the same in many consumers' minds, because they are the abbreviation of Louis Vuitton, the top luxury brand in France. Although the brand is amazing, many people who pursue fashions prefer to live frugally. They also need to carry a LV backpack. However, many Chinese fans of LV are surprised. Not long ago, Louis Weedon was investigated by the Zhejiang commercial and industrial department because of the unqualified quality. How could such a famous brand, such an expensive package, cause quality problems?

The international brand LV is judged to be an unqualified product by the Zhejiang Provincial Department of Commerce and industry. Hangzhou Tower is located in the most prosperous shopping mall near Hangzhou. It is the most high-end shopping mall in Hangzhou. It has many famous international brands. The Louis Weedon store is the most prominent place on the first floor of the Hangzhou Tower. It is understood that the sales volume of the shop last year is nearly two hundred million yuan, which is only next to the two shops in Beijing and Shanghai. However, it was found in the LV shop which was hot in business but was found to be unqualified.

In June 6th of this year, the Zhejiang Provincial Department of Commerce and industry investigated and dealt with the unqualified products sold in the exclusive store. 556 goods were seized on the spot. Then, Louis Weedon Hangzhou store quietly closed down, and the consumers in Hangzhou were very surprised at the sudden closure of LV.

Hangzhou consumers: "unqualified, with how comfortable, with the heart is not steadfast."

So what's wrong with LV's package?

Yang Zhimin, deputy director of the national footwear quality supervision and Inspection Center (Wenzhou): "there is a standard sample missing, so the lack of this standard sample is mainly not enough understanding of our domestic standard."

Yang Zhimin told reporters that in April 18th this year, the Zhejiang Provincial Bureau of industry and Commerce organized a routine inspection of the commodity quality in the circulation field. In the Hangzhou store of Louis Weedon company, the industrial and commercial personnel extracted three backpacks that were being sold, and sent them to the national footwear quality supervision and Inspection Center for quality inspection. The most powerful inspection team was sent to Louis Weedon, the internationally famous brand inspection center.

Yang Zhimin: "we also attach great importance to it. It also sends our technical experts to conduct tests. We have another technical expert following up, because maybe their brand is also a famous big brand. We don't want to make any mistakes in this matter."

Reporter: "so be very careful?"

Yang Zhimin: Yes.

After a lot of checks and checks, a week later, the test results came out: the three Louis Vuitton backpack being inspected was judged to be an unqualified product, which is beyond everyone's expectation.

Consumers: "I didn't expect such a famous brand would go wrong. I was really surprised."

What exactly is missing LV?

It is a piece of leather that is tied on the backpack. It must be the same as the material and color of the backpack. Many people usually do not pay much attention to this standard sample. Even if it is lost, it will not affect the appearance of the backpack. However, when it comes to the quality inspection department, how does it reduce the quality of the standard sample?

Yang Zhimin: "consumers can understand that the main material of this package is cowhide or artificial leather through the standard sample, because the difference between the cowhide and artificial leather, including the price and quality, is quite different from our consumers' concept, so the standard sample is actually giving consumers a right to inform."

Why can a backpack be judged as an unqualified product without a standard sample?

Yang Zhimin produced their judgment basis.

Yang Zhimin: "it is the standard of QB-T133-2004 back pack, so this is the light industry standard of our country. It is mainly the appearance quality requirement. The eighth points of fifth points and one, it has the requirement of standard sample. The standard sample then its requirement is the quality of the main material and the material of the main body which are attached to the product. The standard quality of the material is totally unanimous. Without the standard sample, the overall appearance quality of the product is not qualified, so the three packages of the LV are all classified as unqualified brands because of the label problem."

Since there is no standard material for backpack material, it violates our regulations on knapsack standards. Therefore, LV's backpack has been judged to be unqualified by the Zhejiang Provincial Bureau of industry and commerce. However, some people do not approve such a decision, because in their view, there are no standard samples that will not affect the use of the bags, nor will they affect the quality of the packages.

Hangzhou citizen: "I don't think there is a problem with the standard sample. Anyway, it will not affect the quality and use of the package."

However, for consumers, Zhang Hanlin, Dean of WTO Research Institute of foreign economic and Trade University, does not agree.

Zhang Hanlin, Dean of the WTO Research Institute of University of International Business and Economics, "whether it is a famous brand or a general brand, it must have a very important sample label for consumers. This is a very basic requirement. Therefore, we think it is not a big deal. Whether it is domestic or foreign, no matter which country or region we come from, we all adopt the same standard. There is no provision for violating WTO's national treatment."

On the tag of the LV backpack, it can be clearly seen that such a line is marked: the implementation of China's QB-T133-2004 standard, but for some specific provisions in this standard, Louis Weedon company is obviously not too familiar with it.

LV Shanghai Regional Manager: "not quality problems."

But in the inspection department, there is no standard sample is the appearance of the quality is not qualified.

Yang Zhimin: "it does not fully understand the standards of our country, so this is a common problem with some of our foreign brands, as well as the general agents in our country. It should be said that we discovered this problem when we imported imported leather shoes before. Although their products are clearly shown in the package, they are some of our domestic standards, but they have not gone to a very good understanding. They often identify and have some problems in the standard sample, which is the appearance quality is not qualified."

Despite the fact that only one of the knapsack samples was missing, Louis Weedon was punished for failing to meet China's product standards. The Hangzhou shop was closed for more than 10 days and fined more than 460 thousand yuan. In the face of this quality gate incident, Louis Weedon officially apologized to the Chinese consumers through the media, and a working group was set up in Paris to study the quality requirements of China.

As one of the most famous luxury goods in the world, the LV incident has attracted wide attention from all walks of life. Recently, a survey by Baidu finance showed that when asked whether you think leather goods must have the logo of leather bags and brands, the answer must be 73.91%, and the answer is 26.09%.

The overall survey shows that most of the public support the investigation and decision of Zhejiang industrial and commercial bureau.

After 11 days' suspension of business, the LV flagship store in Wulin Square in Hangzhou resumed normal business in June 16th. In the event of quality gate caused by missing product samples, they also paid a corresponding price. The reporter learned that the Zhejiang Provincial Bureau of industry and Commerce has issued a notice of punishment decision to Louis Weedon (China) Commercial Marketing Co., Ltd., ordering it to make rectification within a specified time, confiscate 298 thousand and 600 yuan of illegal gains and impose a fine of 462 thousand and 500 yuan.

In response to the punishment of Zhejiang's industrial and commercial departments, LV's response is positive. Zhao Xiaojing, director of public relations of Louis Weedon China Commercial Marketing Co., Ltd., said that they will actively cooperate with the inspection of industry and Commerce Department, and further conduct internal self-examination. At present, LV stores in other cities in the country are also communicating with local business departments to decide whether to make up the material standards and make the corresponding products conform to the relevant domestic standards in China.

At the same time, Ande, President of China Louis Weedon, France, said that he completely obeyed China's laws and was fully subordinate to the punishment of Zhejiang's industry and commerce. He also thanked the Zhejiang Bureau of industry and Commerce for pointing out the problems existing in the company. The company will fully cooperate with the industry and commerce departments in implementing law enforcement, so as to rectify the rectification with the fastest speed and properly handle consumer complaints.

LOUIS VUITTON brand classic bag, Zhejiang Province Bureau of industry and Commerce decided that LV is a decision on penalties for unqualified products and lV's public apology letter. It should be said that quite a lot of foreign brands rely on excellent quality and set up their own image among Chinese consumers. But why the most recent two or three years, the quality problems exposed by foreign brands are increasing?

Qiu Baochang, head of the lawyers' League of China Association for consumer protection, has been concerned about and participated in the protection of Chinese consumers in the quality of foreign brands in recent years. In Qiu Baochang's view, more and more foreign brands have been exposed in recent years. An important reason is that the concept of Chinese consumers has undergone great changes in recent years.

Qiu Baochang, head of the lawyers' Association of the China Association for consumer protection, "why is so much now? On the one hand, our ordinary consumers think that a high price, a big brand, and a strong advertising effect, so the ordinary people mistakenly believe that foreign brands have no problems. With this economic globalization, the issue of foreign brands has been gradually exposed, so the legal consciousness of ordinary people has also increased, and no longer like the original to superstitious foreign brands."

He Xiaoming, deputy director of the Consumer Protection Office of the Zhejiang industrial and commercial bureau, has participated in almost every He Xiaoming's action in recent years in the investigation of foreign brands by the Zhejiang Bureau of industry and commerce.

He Xiaoming, deputy director of the Consumer Protection Office of Zhejiang industrial and commercial bureau, said: "why the social response caused by this foreign brand problem will be great, because in the eyes of consumers, it is considered that the big brand represents a high quality, or represents a high quality, so once all of them are found to be inconsistent with Chinese standards and have this quality problem, the concern will naturally be much higher than that of the general merchandise."

He Xiaoming told reporters that in the past few years, like many ordinary consumers in China, they all believed that the price of foreign brands was so high, so the quality was good, so the supervision of foreign brands was also relatively relaxed. However, in 2005, after they found out that the content of iodine content in Nestle milk powder exceeded the standard and the Sony digital camera failed, Zhejiang industrial and commercial bureau suddenly realized that foreign brands were actually an area in urgent need of strengthening supervision.

Ma Baiwei, deputy director of the Zhejiang provincial industry and Commerce Bureau, said: "it can be said that every time we have the foreign brands failed," this is indeed the case.

With the strengthening of the regulation of foreign brands, the quality of foreign brands has been exposed frequently since 2005, but Ma Baiwei said they did not deliberately make foreign brands difficult.

Ma Baiwei: "domestic brands and international brands are being sampled at the same time, so there is no such thing. If we choose from the market type of commodities, we must make sure that there are more commodities in the country and fewer foreign brands. The reason why the quality of foreign brands will cause so much response is that I think a brand name is related to the popularity of consumers, and it is not the same for us."

Ma Baiwei said that the industry and commerce departments are mainly responsible for commodity supervision in the field of circulation. In fact, their supervision of foreign brands is far from domestic products in terms of total quantity.

Reporter: "what proportion of the imported brand that you are testing every year?"

He Xiaoming: "in fact, the proportion of our imported brands is not high in our whole inspection. We only have 1% of the proportion. So last year, we had more than 24000 batches of the whole system, and only 240 batches of imported brands."

He Xiaoming said that the supervision of their industrial and commercial departments on imported brands will continue to increase. In the view of Qiu Baochang's lawyers, in order to reduce the quality of foreign brands, besides the need for business departments to strengthen supervision over imported commodities in the circulation sector, another important link must not be ignored, that is, the inspection and Quarantine of imported commodities should be more stringent.

Qiu Baochang: "our customs department, as the first hurdle of the import and export of commodities, must strictly carry out inspection and quarantine in accordance with the provisions of laws and regulations. We must not give any brand names. We should not relax the inspection and quarantine because of the large brands. We should not enforce the inspection and quarantine strictly because of its small brands. We must strictly enforce the law in accordance with the provisions of laws and regulations, so that we can fundamentally eliminate unqualified foreign brands and foreign commodities flow into China and circulate in China."

Reporter: "stopped outside the first door."

Qiu Baochang: "yes, like you are not qualified, I said you are refusing."