Design And Display Skills Of Clothing Terminal Stores

　 　 clothing Terminal store design and display skills

Don't doubt that the first feeling of a mature brand should be a visual enjoyment with a high sense of beauty. So it's like Dior Such an international brand such as Chanel and GUCCI can be familiar to people.

No matter from the brand font, color, product style, or from the promotion of the brand's terminal image, these brands have maintained the absolute unity.

　 Why should clothing companies attach importance to the design and display of terminal stores?

First, a simple example. Clothing brand The promotion of standard shops in the country is equivalent to setting up a standard image and an outdoor billboard in the most prosperous commercial area of every city.

Secondly, with the development of brand, the serialization of goods will be launched, and the display of freight yard will be carried out by the company after unified training. Therefore, no unified shop will be able to guarantee the liveliness of freight yard.

Shop promotion is a systematic project. It is a necessary condition to take the branding road and is the basis for forming a win-win situation. Therefore, clothing companies and franchisees must pay attention to it.

　　 Terminal store design skills:

Style positioning, it is clear whether your brand is casual or formal dress, men's clothing or women's clothing. Casual Wear The stores should give people the feeling of being free and relaxed. They can give the background music with a strong sense of rhythm. They have contrasting colors and gorgeous lights. They should be folded and displayed and displayed on the side. The color of women's clothing should be feminine. Light blue + white, red + white, purple red + white, camel + white, white, black + white are all good choices. The line must be streamlined, thin, light and soft, and more mirrors. clothes They will also attract them. Men's clothing is mainly made of coarse mineral lines and deep colors, mostly made of walnut and other materials.

　 We identified the location. The following are the elements of store design:

1, the color of the store should be unified, and the color of clothing and decoration should be very harmonious, so that people can see the main color of your store at a glance. But the unity that I am talking about here is not to make the dress and decoration color identical, that will make the store look dull and monotonous, it should let the bureau have a contrast and obey the whole.

2, the purpose of lighting. Lighting plays a key role in clothing stores, and the display effect of the same clothes is different from that of lighting and lighting. In particular, models and individual display must be set up with spotlights. The color of the lamp should also be appropriate. The blue light gives people the feeling of being cold, cold and psychedelic (selling summer clothes), and yellow light gives people a very warm feeling (selling winter clothes).

3, the fitting room is very important. Customers make decisions to buy clothes mostly in the fitting room, and now there are many shopping rooms fitting rooms which are simply unsightly (which affects sales). You think, when your customers walk into your fitting room, step on the soft wool carpet, close the door of the exquisite door handle, try to wear a dressing table to let her comb her hair and spray the delicate perfume. Do you feel like a princess? (the princess will buy her own clothes).

Note: third referred to wool carpet, dresser, small. Perfume And other fitting room items are suitable for high-grade positioning women's clothing, so as not to be stolen.

4. The shelf can be set aside to move the space, which is divided into main passageways and auxiliary passageways. The width of the main passages should not be less than 120 centimeters, and the width of the secondary passages should not be less than 80 centimeters. Image background plate to main entrance or main channel.

What kind of stores can sell anything, do not stingy your store decoration, think it can enhance the value of clothes for you. The same clothes are put on black marble and then a fine light can be sold to 5000. If it is placed on a wooden block, it will be sold at 500.