Promotion Rules For Seasonal Clothing: Choose Effective Channels
Autumn is coming. Everyone is thinking about how to change the season.
clothing
Sell quickly.
Every season, the style is better, and the clothing of the season is annoyance of the retail terminal.
Do "effective" sales promotion activities.
Discount processing
Over season clothing
It is the most primitive way of promotion, but it is also the most acceptable way for consumers. Although it is not suitable for seasonal wear, it can still be used in the next quarter, and the price is more affordable.
To deal with inventory, we must talk about three words: "quick, ruthless and accurate".
Although there are some reasons for this, there is a problem. In today's serious surplus capacity, discount is everywhere. Dealing with inventory is often a blessing. Discount and price reduction will inevitably affect the overall image and price system of the brand, reduce customer loyalty to products, do not discount, clothing products are too outdated and outdated, and store in the warehouse will only become more and more devalued, and finally become a pile of waste cloth.
Changing the way of display and changing the pattern to promote sales can also attract many consumers' attention. Just like wedding photography, with the help of model stage display, children's clothing can be moved around by floats, animated cartoon characters, intellectual games and other activities to attract children, so that they can feel the freshness of the brand and enhance their brand image.
Deliver the barn as a gift to the customer.
The words "buy one get one" are sold at the scene of the sale. The original price is not high and functional clothing is available.
clothes
Given to customers, under normal circumstances, customers will choose carefully until they pick the right ones.
Frequent surprises to customers will enhance customers' interest and stickiness.
Speaking of gifts,
shoes
Liu Hanlong, a clothing marketing expert, has a deep understanding that he believes that people have the mentality of being greedy and petty, and whether there are attractive gifts or gifts are often attractive when customers hesitate.
Although the function of the gift is great, the following principles must be observed when choosing. The first kind of gift is best practical, regular or necessary.
For example: in addition to ball machines, hair driers, sticky rolls, scarves, rapeseed oil, thermos cups and so on, such gifts are often used by customers, and the prices are more pparent. Therefore, we must choose products with relatively good quality. Do not buy those low-grade, poor quality gifts to save costs.
If the quality of the gift you choose is too bad, what you send is affection, but what you get is infamy. The result is just the opposite.
The second kind of gift: look at the expensive items, but actually they are not expensive.
For example: health products, watches, diamonds and so on, such goods because the selling price is relatively high, the price is also opaque, often to the customer accounted for a very cheap feeling.
A businessman has made such a promotion: in the ten days after the new products are listed, customers who purchase 1688 yuan of the brand products can receive a Swiss diamond watch worth 1688, ensuring that the original Swiss watch is guaranteed 100% diamonds, and a fake penalty is ten.
When the advertisement came out, it caused a great sensation in the local area. At that time, all of us flocked to the market, and merchants made a great profit.
A good customer really did the identification with a watch, and found that the watch was really a diamond watch.
Actually, the secret of this gift is that diamonds are real, but how many customers know that diamonds are 100% diamonds, some diamonds are millions of carats, and some diamonds can only buy one kilogram at 1 thousand yuan?
Third kinds of gifts: creative, interesting and rarely seen in the market.
This kind of gift, because of its less circulation in the market, is novel and interesting. It can satisfy many customers' curiosity, and can not find the price contrast. It is also a good choice of gifts, such as the alarm clock that will run, the lighter of the electric shock, the magic props and so on.
Another way of thinking "packaging" inventory
For clothing sales terminals, it is not necessary to pass the season.
clothing
Regard as "goods that can not be sold".
Under the situation that the global mix and match trend is becoming more and more intense, a new breakthrough can be seen in a new way of thinking.
Spring and autumn wear and summer wear can be sold across the season. It can be used as a winter primer and can be matched with seasonal fashion clothes, and the seasonal fashion elements may become popular clothing styles.
In addition, the clothing of the season will not necessarily be out of date. According to the fashion cycle, the clothing that is popular the year before is still more popular with consumers. Especially in the coming year, it will still be hot clothing.
Some brands of children's clothing enterprises, that is, leaving the clothing of the season ahead of schedule, will be more convenient and faster than the new listing, and more impact on the consumer market.
At the beginning of August, Lin Xiaoyan, who opened a shop in Wudaokou, Beijing, began work on clearing the stock and throwing goods.
The main reason is to keep the rent for two or three months and stick to the peak season.
At this time, Lin Xiaoyan will change the "makeup" of the shop, put the accessories in a prominent position, match the clothing with the stock, such as earrings, necklaces, bracelets, anklets, and a bag with a sense of design. After the match, customers will often buy the whole set of clothes.
Clothes & Accessories
The situation is originally a stock, but with accessories as a highlight, it has become a "bright spot" in the eyes of customers.
Choose "digestion" channels
Different inventory needs different channels of distribution, and there is still much room for profit in the market.
For example, Yansha shopping mall is a 30% buckles, a better brand 28%; Cui Wei is generally 28% left or so; the lower the second tier market, the top shopping mall's discount point is around 25%, and the general shopping mall is between 10-15%.
Adidas
The discount point of Nike's brands is even around 6-7%, and the profit space can be imagined.
With the expansion of the "Taobao" army, there are not many enterprises that use the network to store and sell stocks.
But more brand suppliers still rely on traditional old discount stores, such as Oteri J, discount stores and other retail chains.
Gong Haiyun is the agent of Pierre Cardan jeans and Italy kangaroo, and has opened many "water stores" in the high-end discount stores in Beijing.
"In Yansha orlies, our business is very good. The annual turnover of 40 square meters is about 5000000 yuan. In addition, there are 5 outlets in the top grade discount Plaza. There are 4 good businesses, and 5 million yuan can be digested in one year.
"Water shop" is our company's most profitable shop, and in some old traditional department stores, sales are sometimes not easy to do, and it is stressful.
Gong Haiyun said.
Wang Tao, a dealer from Qingdao, thinks that simple digestion of inventory is difficult to ensure normal sales and profits because of lack of color and broken codes. He and his manufacturers have agreed to put some profitable products into it, which is relatively good.
Chen Wen Ge, the marketing director of Beijing Kai Kai Le Travel Products Co., Ltd., also disclosed that the outdoor brands they had operated had concentrated on the old stocks in the shops with less than 100 square meters discount, and probably sold for about 1000000 yuan in 7 days.
For example, the long run shops like ottles and top grade discounts are always particularly concerned by brand enterprises, but because of their threshold restrictions, not all brands can catch up with the inventory cash.
Most small and medium-sized brands rely on the flow shop in the commercial center of the suburbs to complete the important task of handling inventory. For such shops, experts suggest that they should keep away from the sales area of positive goods, and do not neglect the maintenance of brand image because they are shops.
Establishing "special" sales channels
A shop in Guangzhou specializing in brand sportswear, because of the backlog of hundreds of outdated sportswear, occupied a lot of money, so that the boss was very worried, through the retail market is obviously unable to sell these stocks in the short term.
Later, the owner of the shop found a way.
There are many major secondary schools in Guangzhou, and college students are the main consumers of sportswear, and they generally love famous brands. However, many students can not afford brand name sportswear because of economic problems.
So the boss, through the friends of the education committee, contacted the sports department of more than 10 schools or the teacher in charge of sports equipment.
He sells sportswear to school students at a price lower than 30% of the retail price of the market, and at the same time giving 10% commission to the school as a sponsorship fund for the purchase of sports equipment, this is a good thing for both sides.
Some schools provided him with short selling sites, some provided him with support for broadcasting advertisements and bulletin board advertisements, and some work study centers also organized students to run sales for each of his dormitories. He also gave some small money to sponsor some activities such as badminton and basketball competitions, and further established relations with schools.
Because of cheap and good quality, it took more than two months to clear all the goods in more than 10 schools.
After this attempt, the University's channel has become a new sales channel for him, and it can achieve twice the result with half the effort.
- Related reading

The Secret Clothing Website Engine Optimization Plan Of Women'S Clothing Shop'S Profit Making
|- 24-hour non-stop broadcasting | 2016 Will The Clothing Store Be Lucky?
- quotations analysis | 2016 Domestic Market Trend Analysis Of Imported Cotton Yarn
- Today's quotation | In 2016, Domestic Cotton Prices Will Appear "Ice And Fire Two Days" Situation.
- Instant news | Tmall Announces Delivery Schedule For Spring Festival
- Law lecture hall | The New Elimination Method Behind The Frequent Complaints Of Attractive Women'S Wear Can Claim Three To Five Times Compensation.
- Company news | Lining Once Again "Digital" Layout Of Smart Products Is The Direction.
- Daily headlines | Adidas Group Changes Its Goal Of "Best Sports Brand" In 2020
- Daily headlines | Collapse, Closing Stores And Declining Performance In 2016
- business etiquette | Conference Etiquette Gives You The Most Comprehensive Guidance.
- Telephone answering | You Can Hear The Truth Immediately After You Hang Up The Phone.
- Quanzhou Supports Private Enterprises' "Two Pioneering Efforts" To Promote Pformation And Upgrading Of Light Textile Industry
- Explore The Way Of Garment Enterprises O2O Electric Business Road
- 蘭溪老棉布織出新天地前七月利潤增五成
- 7 Pilot Cities To Develop E-Commerce Demonstration Projects, Clothing Online Shopping Performance Outstanding
- London Fashion Week Is A New Look At Lea.T.
- 巴西運動服飾業發展平穩市場蘊含增長潛力
- Chengdu People Feel At Home "New York Fashion"
- 合肥優衣庫等日系服裝銷售遇冷 專賣店門可羅雀
- 安踏體育的持續努力獲得市場的進一步認可
- 2012中國國際紡織品印花展廣州舉行