7 Pilot Cities To Develop E-Commerce Demonstration Projects, Clothing Online Shopping Performance Outstanding

Yesterday, Nie Linhai, deputy inspector of the Department of e-commerce and information technology of the Ministry of Commerce, revealed in the "2012 China clothing e-commerce development forum" that the Ministry of Commerce will jointly organize eight ministries and commissions to create a national e-commerce demonstration city during the "12th Five-Year" period, and arrange funds to support more than 100 projects involving e-commerce and infrastructure projects, and give financial support to seven pilot cities including Beijing, Shanghai, Tianjin, Chongqing, Changsha and Shenzhen.

In addition, the China Federation of textile industry predicts that by 2014, the overall scale of the apparel online retail market will reach 519 billion 500 million yuan, and that will occupy about 27% of the total online shopping market.

　　 Development of electronic commerce demonstration project

In order to implement the strategic plan of developing the electronic commerce in the national "12th Five-Year plan" plan and promote the sound and fast development of e-commerce, the eight ministries and commissions of the NDRC and the Ministry of Commerce decided to make the decision at the end of 2011. Beijing The 21 cities of the city, Tianjin, Shanghai, Chongqing and Qingdao are listed as the national model cities for electronic commerce. They agree with the work plan of the national e-business demonstration cities submitted by 21 cities in principle.

Nie Linhai said that at the beginning of this year, in line with the important research achievements of the national e-commerce, the related projects have been implemented in the demonstration cities.

along with Electronic Commerce With the rapid development of industry, relevant policies have also been released densely. It is reported that the Ministry of Commerce issued the "guidance for e-commerce development 12th Five-Year" pointed out that during the "12th Five-Year" period, we will focus on the development of e-commerce demonstration projects, at the same time do a good job in the promotion of e-commerce demonstration enterprises and the construction of e-commerce industrial base.

China textile industry Zhu Guoxue, Deputy Secretary General of the circulation branch of the Federation, said at the forum that since 2010, China's textile and apparel e-commerce market has seen a trend of rapid growth, diversified and diverse subjects, and increasingly active application of traditional e-commerce.

Zhu Guoxue said that textile and clothing products have always been the largest category of e-commerce market. In recent years, the momentum of rapid development has been maintained. Clothing online retail transactions are particularly prominent, with the growth rate of 111.2% in 2010 and 94.7% in 2011. It is estimated that by 2014, the overall scale of the apparel online retail market will reach 519 billion 500 million yuan, and that will occupy 27% of the total online shopping market.

　　 Clothing online shopping outstanding performance

On the 17 day, the Research Report on e-commerce application in China's textile and clothing circulation officially released abroad pointed out that the total e-commerce transactions in the textile and garment industry last year amounted to about 1 trillion and 400 billion yuan, accounting for 23% of the total e-commerce transactions in the country. In 2011, the total sales of textile and apparel enterprises above designated size were about 5 trillion and 400 billion yuan, and the total retail sales of clothing consumer goods amounted to about 1 trillion and 400 billion yuan.

It is estimated that the B-B category of textile and apparel e-commerce channels accounts for less than 20% of the sales volume of traditional channels, while the penetration rate of apparel network retail is 14.3%. Zhu Guoxue said that the textile and clothing e-commerce channel has become an important way for enterprises to open up the market and increase sales revenue.

According to the circulation branch statistics, there are about 700 professional market in China's textile and garment circulation sector, and nearly 80% of the markets in 2011 carry out e-commerce through various forms. The total scale of e-commerce transactions is close to 100 billion yuan. The total volume of e-commerce in the first half of 2012 was about 120 billion yuan, which exceeded the total e-commerce transactions in 2011.

Analysts said that since 2011, the number of self built e-commerce platforms in various markets has increased. A total of 61.76% markets have self built e-commerce platforms, an increase of 11.76% over the previous year. E-commerce services provided by the platform are more professional and practical. At the same time, under the influence of insufficient domestic demand, the enthusiasm of merchants to develop e-commerce channels is also increasing.

According to the statistics of circulation branch, the professional market has 45.45% of e-commerce business through self built platform and merchants. 27.27% of e-commerce websites are built by self built brand websites, and 54.55% of them are developed by third party e-commerce platform. In addition, nearly 40% of the merchants adopted three kinds of e-commerce channel resource combination application mode.