Brazil Sports Apparel Industry Develops Steadily, Market Implies Growth Potential

Although Brazil Spin And the clothing industry is facing a difficult business situation, but Brazil consumers are playing sports. Clothes & Accessories The enthusiasm of the country has led to this kind of enthusiasm. clothing The production enterprises are revitalized. According to the Brazil industrial marketing and Research Association (IEMI), the output of Brazil sports apparel is expected to increase by 4% over the past year to 820 million, and consumption is expected to increase by 5% to 850 million. With the 2014 World Cup and the 2016 Olympic Games approaching, Brazil's sports apparel buying boom is expected to grow even higher.

In recent years, Garment industry in Brazil Because of the increasing cost of Brazil's currency Real's exchange rate and the heavy taxes, the increase in the cost of imports has made the industry face severe challenges of survival and increase the number of layoffs. St Paul, Americana, is a famous textile city in Brazil. There are 1600 companies in the region, most of which are small and medium-sized enterprises, employing about 40 thousand employees. Last year, the number of layoffs in the city reached 2100, accounting for 17.5% of the 12 thousand layoffs in Brazil's textile and garment industries.

Compared with the macro situation of industrial downturn, Brazil's domestic Sports apparel industry Steady development. With the promotion of consumption and the increasing importance of health and sports, the sports apparel market in Brazil has seen steady growth. According to the survey data released by IEMI, there are about 3200 sportswear manufacturers and dealers in the country, mainly in 10 states, such as St Paul, Santa Lena, South Dahe, Parana and Rio, accounting for about 91% of the total number of SMEs and about 155 thousand employees. In 2011, the production of sportswear in the country was about 788 million, an increase of 0.4% compared with 2010, and the consumption of sportswear in China reached 810 million, of which the proportion of imported goods was estimated to be 3.12%. In terms of amount, the output of sportswear in Brazil last year was about $5 billion 400 million.

Seeing Sportswear Market The growth potential of many garment enterprises in Brazil has also begun to increase investment in sports apparel. Lupo launched its sportswear for the first time in 2010. The company originally expected sales of 300 thousand units in 2010, while its actual sales reached 500 thousand, with sales exceeding 1 million last year. The company expects sports apparel sales this year to increase by 60% over last year. In addition, Brazil sports apparel market launched Mizuno, Topper and Rainha three brand Alpargatas companies. In 2010, the total sales of sportswear amounted to 2 million. Last year sales increased by more than two digits compared with 2010. The company expects that the annual sales volume of Brazil sportswear is estimated to be 9% higher than that of general clothing sales in the early 2014 World Cup and 2016 Olympic Games.

At present, there are production gaps in Brazil's functional sports apparel. Since the production capacity of functional textiles in Brazil has yet to be strengthened and upgraded, most of these garments are imported from China into garments or fabrics. After processing, Brazil enterprises will sell them on the market. Therefore, the price of functional sports apparel in Brazil market is much more expensive than traditional knitted sportswear.

According to IEMI, imports of sportswear in Brazil amounted to US $124 million in 2011, of which $12 million 390 thousand was imported for knitted competition, skiing and swimsuit products. Imports of these products amounted to US $9 million 90 thousand in 1~5 months this year. China, Indonesia and Vietnam are the main suppliers. Statistics show that last year, Brazil exported $17 million 810 thousand in knitted and non knitted competition suits, skiwear and swimsuits, compared to $17 million 310 thousand in 2010 and $17 million in 2009.