How Can A Clothing Store Save Money And Attract Customers?

According to relevant comprehensive media reports,

In a sense, shops sell not only commodities, but also shoppers' shopping atmosphere. This requires investors to work hard in decorating.

If it is to be well decorated, it will cost a lot of money to spend more money. Simple decoration may not attract consumers to stop and lose business opportunities.

In the end, how to balance the two relations to achieve the goal of saving money and attracting customers?

Although Ai Tong is a novice in the field of clothing, she has quite a lot of social experience.

Before she set up shop, she did a lot of sales, advertising and so on, so she thought of a better way to save money in the decoration of the clothing store.

Her shop area is about 16 square meters, which is long and narrow.

In order to make the shop more attractive and attractive, she painted the left and right sides of the wall into light gold, and the wall that she saw after entering the door was painted with watermelon red.

The color is harmonious and contrasting and impressive.

In addition, she also raised wavy cream gauze on the roof, and 10 red boxes of fashion pictures were put on each side of the shelves, and more than 20 lights were placed. The red window gauze was hung in the window of the door, and a model was placed in front of the yarn.

The warm and romantic effect of light gauze has made her shop the prettiest and the most attractive one in a dozen shops.

Once opened, it attracted many people's curious eyes.

With almost 5000 of the decoration cost of AI shop, it may cost about $5000, and AI has only spent more than $2900.

The way to save money is to go to a more famous clothing store and store. After returning, she sets up a good style to determine her own decoration style, but does not go to any decoration company or contractor. Instead, she decomposes every item in the decoration process and finds out the material herself. When buying materials, the owner of the material should be introduced to the workers. The wages can be directly discussed with the workers, thus eliminating the exploitation of the intermediate links and saving money naturally.

Ai Tong's approach is not complicated. For instance, at first, she needed to brush the wall into the color of her design, and went straight to the building materials market to look for shop selling paint, asking about the size of the shopkeeper's wall and the quantity to be purchased.

After the shopkeeper helped her figure out, AI Tong did not buy immediately, but in many enquiries in the market, he found the cheapest offer before buying it, and asked the boss to help her introduce the teacher who painted the wall.

Dealers in the building materials market generally have many well known workers, and the prices will not be very high.

This can save at least twice the cost of decoration.

Shop image should not be careless.

In the aspect of store image design, it is not necessary to rigidly move the previous set of standards. Instead, it is necessary to investigate the shops themselves and the surrounding situation, to see the direction of the passenger flow, the situation of sunshine, obstacles, the color and style of the surrounding shops, and then design according to these specific elements according to the standard.

Nowadays, many clothing stores are very casual in the store image design. They just do not observe the actual location of the shop according to their own imagination or copy the decoration of other shops, let alone investigate their competitors.

Product display is also a very deep knowledge. 40% of the sales quality is in display.

Good Chen Li can perfectly display the advantages of the product, enabling consumers to buy impulse.

Display is divided into theme display, promotional display, new display, etc., according to different timing for different display, in order to attract consumers, produce good sales.

The image and style orientation of clothing should start from the classification of customers and distinguish different styles of advertising.

Casual wear shops should give people the feeling of being free and relaxed. They can give a background music with strong sense of rhythm. They have contrasting colors and gorgeous lights. They should be folded, displayed and displayed on the side.

The color of women's clothing stores should be feminine. Light blue + white, red + white, purple red + white, camel + white, white, black + white are all good choices. Store lines should be streamlined, slender, light and soft, with more mirrors (women naturally love to look at the mirror. When you have many mirrors here, even if you do not look at your clothes, they will attract them.

Men's wear is mainly made of rough lines and deep colors, mostly made of walnut and other materials.

Shop design pays special attention to several elements

1, the color of the store should be unified, and the color of clothing and decoration should be harmoniously integrated, so that people can see the main color of the store at a glance. But the unity here is not the same as that of the dress and decoration, which will make the store look dull and monotonous.

2, the purpose of lighting.

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Lighting plays a key role in the same way, and the display effect of the same clothes is completely different from that of lighting and lighting. Especially when these models are displayed by a model, they must be set up with a spotlight.

The color of the lamp should be appropriate. The blue light gives people the feeling of being cold, cold and psychedelic (summer wear). Yellow light gives people a very warm feeling (winter clothes).

3, fitting rooms are very important. Customers decide to buy clothes mostly in the fitting room, but many shops do not have fitting rooms or fitting rooms are very crude, which will affect the final purchase of customers.

4. Shelf space should be set aside for walking space, which can be divided into main passageways and auxiliary passageways.

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Shop display skills

1, the same collocation.

Put together the same color clothes will give people a very comfortable feeling, pay attention to the same color matching, do not put the same style, the same length of put together, so as not to make people feel like a warehouse.

2, contrast coloring.

That is to say, cool colors should be used to foil warm colors. For example, red clothes should be set up in green clothes, yellow clothes should be lined with blue clothes. When placed on a pole, the cool colors and warm colors can not be accounted for 50%. The best proportion is about 3:7, and the attention should be paid to the interpenetration of cold and warm colors.

3, rational use of living areas.

The so-called living area is the most easily seen area in the direction of pedestrian flow, otherwise it is dead zone.

You should put your main style in the living area and put the other styles in the dead zone, so that sales can be greatly improved.

4, the number of models should be controlled.

Some operators think that models are easier to display, and put many models in their own shops, but they will have the opposite effect. People feel that this brand has some "water". The so-called "thing is sparse and expensive", and the best model is best worn on models.

5, make rational use of live models.

The shopping guide is a living model of clothing. Which style they wear will be sold, which is a good way to reduce inventory.

6, the grasp of time should be in place.

To understand who is buying clothes every day, for example, ladies and gentlemen, Monday, two or three and fourth are usually full time wives, so that some fashionable, expensive and unique clothes can be put in the living area and on the model.

On Friday afternoon, Saturday and Sunday, most of the people in the shops are women who work at ordinary times, so it is better to hang the middle priced clothes on live areas and models.

7, store display must have a sense of rhythm.

Do not put the color system too rigid, the left side of the store is cool color, the right side is warm color too incongruous, and collocation with rhythm.

Brand exhibition clothing design principles

1, the overall display of goods.

In order to achieve the display effect and fully reflect the brand design concept, from the overall LOGO design to the store model, the gesture display of people's desk and other details, we must reflect the design and display of the gist and intention.

2, goods display and matching.

Products are maintained in series, and products in the display area are arranged in a series of forms, which will highlight the advantages of the product in the design structure arrangement.

3, the structure of goods is practical and effective.

In order to create atmosphere for clothing display effect, the device structure of the design should fully reflect the auxiliary role of clothing product display in actual operation.

4, the construction of exhibition space is reasonable, smooth and strong.

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More emphasis is on the psychological feelings of consumers. They need plenty of free space to shop and choose independently, while enhancing the participation of the guiding factors in the sales behavior of the store can further strengthen the sales force.

5, the display style of goods is unique and unique, and its characteristics are outstanding.

This will not only make the image of the clothing store become distinctive, but also enrich the external image of the product and enhance the appeal of the brand.

How to do well the design and display of the store space and receive good results, in addition to combining the characteristics and styles of their own brands, we should constantly absorb new contents from the surrounding successful brands, and improve and develop the connotation of design and exhibition.

In this way, we can not only receive substantial results from the market, but also effectively promote the image, culture and quality of the brand.