Marketing Planning For Apparel Industry Website Planning

First, project positioning and objectives:

Location: Professional

Enterprise website plus management system, including image display, information dissemination, customer feedback, after-sales service, chain store management and other functions.

Objective: built excellent and excellent.

It has become a model of the website in the industry; serving the enterprise publicity, product sales and enterprise management, the key lies in product display, new product launches, franchised stores and chain channel management, and has become one of the important measures for the operation and development of the enterprises.

Two, design requirements:

1, style: Based on a CI design standard, the front page design highlights a landmark image, and applies modern popular concepts and elements to reflect the characteristics of a modern dress without losing tradition, being dignified, relaxed and popular.

And do a good job in the navigation of various columns, highlighting the important functions and important content of the website. In the layout, color and layout, it is in line with the CI image system of a garment, making the website perfectly integrated with the image of the apparel industry, and building a domestic first-class apparel business website.

2, information dissemination system: for the company's major events, new chain store introduction, new fashion information release, popular trend information release and so on;

3, product release system: product release system includes product display and online enquiry two parts.

Product display: can provide online product catalog online to show all products.

If updated regularly, customers can get the latest catalogue; update and add new product information: they can control the site completely, and make changes or supplements at any time without changing to rely on webpage production companies or programmers; detailed product description: provide a comprehensive product description, customers can fully understand all products, and choose from your product line flexibly, and put forward the idea of products in feedback forms or online questionnaires; search engine capability: customers can search products to find the products they need quickly and accurately.

This prevents customers from browsing many pages meaninglessly to find suitable products.

Online enquiry: members of the website can inquiries about the products displayed.

Webmasters can receive customer enquiry information in real time and reply online.

4, online franchising system: a clothing through brand management chain operation in the middle and high-end.

Clothes & Accessories.

Through the construction of a clothing website, merchants can join online.

After reading the conditions and necessary procedures, the merchants can fill out the form online and submit the application. The webmaster can receive the application form in the background management interface and make corresponding feedback according to the content of the form.

3. Monopoly store management system:

Franchised store management system is one of the characteristics of this project.

Looking at the existing clothing chain enterprises and websites, they only focus on brand promotion and product introduction in website construction and online publicity. For franchisees, chain distributors still need to get in touch with traditional ways through the Internet, and can not effectively utilize the Internet Interconnection Technology to improve the management efficiency and pparency of franchisees.

Through a clothing website to understand a product and Franchising Strategy, dealers can apply for affiliate through online application. After passing the inspection and approval, they can establish a membership file for the franchisee in the store management system, and generate a set of accounts and passwords for the franchisee.

When the franchisee gets the password of the account, he can login in the member area of a clothing website and enter the exclusive store system.

Franchisees can understand the latest announcements, new product information and latest prices of all kinds of products. The franchisee can immediately express their enquiries or orders in the product display, and can immediately be reflected in the franchised store management system.

The inquiry area records the enquiry product type and inquiry reasons. If the administrator replies, it shows the reply content and indicates that the reply has been received; the franchisee can also manage the products that have been placed online.

There are two kinds of goods on the Internet: settlement and unsettled batches.

There are two kinds of goods that have not been cleared and shipped.

The system administrator can pparently manage and standardize the behavior of franchisees, and timely query the order of franchisees through order management, and can make statistics on all orders and settlement of single franchisee.

Deciding whether to deliver the goods.

The franchisees can, according to the online order and settlement, statistics the sales volume, the number of arrears, the number of orders and so on, so as to assess the franchisees.

In addition, the franchisee's product inquiries can be answered, to the franchisees to explain the company's product promotion and pricing strategy.

6, website backstage management system: including website backstage management and franchise management system background management.

Through background management, database operation can be done conveniently and quickly.

Content Description:

1. Part of the website:

Store sales management: