How To Eliminate The Marketing Hazards Of Garment Enterprises

1, to sink: many Chinese marketers and enterprises are

We even need to learn from A, B and C. This is not a devaluation, but an urgent need to change the situation. It is also the downward mentality and actions we must take to curb the harm of marketing superficially.

The tide of economic globalization has put forward higher requirements for the systematic construction of enterprise marketing. We only need to make up a basic lesson before we can avoid being eliminated. Although we can not deny that enterprises or marketers can rely on a smattering of knowledge and boast about food in a short time, there will not be much such a day. If we go down in a down-to-earth manner, it is our inevitable choice to make the existing marketing theories, methods and so on at the practical level of enterprises, and only by doing so can we make the closer integration of local culture and marketing, and provide adequate preparation for the true formation of the local marketing system.

2, jump outward: for Chinese enterprises and marketers, from the past successful experience and superficial understanding of the utilitarianism of marketing, a new understanding of the current situation of marketing is the basis for the suppression of the marketing of surface damage. It involves two levels. One is the clear understanding of the marketing direction of continuously creating product value to meet the needs of the target customers. Two, on the basis of action, we should embark on the establishment of the marketing fundamentals and the process of marketing management, so as to lay a solid foundation for the gradual marketing value innovation and systematic pition.

This is not a complex process of reengineering, but more to give up the adaptation stage of old concepts and behaviors, that is, to return to the essence of marketing. It can discard the harm of marketing superficially, and find the interdependence between marketing behaviors and achieve sustained and steady growth of enterprises.

3, inside and outside: inward

Oneself, outward is the market environment and the trend of change.

This kind of internal and external examination can enable enterprises to intuitively know what is needed, what to guard against and what to discard, and gradually turn the superficial marketing from reality to the track of healthy development based on the reality, and at the same time, combine the external market changes with the internal initiative to adapt to the forces of this change, and produce positive results.

In addition, it can make enterprises break away from the blind reference of the outside world, not be popular, and rearrange the marketing theory and practice mode suitable for enterprises in the complicated information, and pform and apply it more smoothly.

Surface marketing is the first harm in marketing four pests. It seems like a fly in marketing and business, but it seems to be no big deal, but it carries a large number of bacteria that can be continuously spread, which endanger many people and cause endless harm. In the face of the marketing of superficial harm, all marketers and enterprises should wake up and act. When marketing is turned into empty symbols, it is the danger that comes. The terrible thing is that we have reached the edge of danger.

It is a hard nut to crack in China's marketing and a big taboo in marketing development. The marketing superficial behavior caused by the marketing construction fault makes the consumption characteristics more difficult to grasp, and ultimately counteracts the marketing construction of the enterprise, making it more blind and confusing.

To make marketing and marketing people continue to depreciate, and where to go? To recognize the crux of the problem and to pull back from the precipice is the right way to return.

Marketing is a kind of responsibility. The real marketing people and the enterprises that want to develop in the long run need to take the responsibility and refuse to be superficial and flashy. What we should first consider is how far we are from marketing when we show our level with some exaggerative terms and cases.