Aldun Pformation And Development Continue To Build Men'S Own Brand

Aldton

First launched the new concept of "urban leisure men's clothing" in the whole country, and walked out of a professional retail mode of self owned brand clothing (SPA mode) with the feature of Aston, which realized the upgrading of chain scale and brand benefit.

It has won the key construction and demonstration base of China's fast fashion brand, the brand China Gold spectrum Award -- China's ten largest men's clothing brand, the most valuable brand in 2011, and the "30 strong brands of clothing and home textiles in Jiangsu province" and many other honors.

1. Current development of textile and garment industry

Textile and clothing is a typical traditional industry and a sunrise industry forever.

At the beginning of its development, aldun men's clothing was planned at a high starting point. It entered the garment industry with the role of "brand operator", and adopted the professional retail mode of its own brand clothing.

In the first half of this year, Alston's single store sales increased by nearly 30% compared with the same period last year.

Two, the next step of pformation and development.

Alton has been practicing the concept of "pformation and upgrading".

In 2003, the company opened its first retail store in Changshu and learned from the international advanced marketing mode. By the beginning of 2008, the company started the franchise mode in a comprehensive way. It has been developed rapidly by more than ten stores over the past 4 years. At present, the total number of stores is nearly 400.

Based on the experience of recent years and the new situation faced by the industry, the following steps are to be taken:

First, continue to optimize the marketing mode.

As a new brand of Jiangsu textile and garment industry, as a new brand of the textile and garment industry, the "fast fashion" development mode has met the needs of consumers with faster speed, better price and more styles.

Next, we will work hard to improve internal management, improve product quality, optimize terminal services, and continuously improve sales performance.

Two is to continuously strengthen R & D design.

At the beginning of this year, the State Ministry of industry and Commerce awarded the "China fast fashion brand construction base".

With the increasingly fierce market competition, consumer demand is becoming more and more diversified.

This is the research and development design of clothing.

Planning has put forward higher requirements.

In aldun, there are 5 systems: R & D, brand promotion, operation management, shop development and so on. At present, the company's marketing designers pay more attention to original design.

Three is to continue to expand the scale of the brand.

Enterprises should pay more attention to social responsibility when they become bigger.

At present, there are more than 100 upstream and auxiliary raw material production and garment processing enterprises for Alton, many processing enterprises lack terminal channels, lack of marketing experience and brand names, so the pformation is very difficult in a short time.

But through the integration of "brand operators" such as "Alton" on the industrial chain, these processing enterprises can still develop better.

Therefore, we will continue to strengthen the integration and optimization of the resources of the industrial chain, constantly expand the scale of the brand, and drive more small and medium-sized manufacturing enterprises to develop.

Four, people-oriented, to create exclusive enterprise culture.

Alton will continue to focus on the core values of "focus, win win and value", and combine the three generals of the generals, schools and families, and interpret it through honor, execution, dreams, growth, happiness and gratitude.

The core issue of the sustainable development of garment industry is that China urgently needs to cultivate a large number of world-class retail management talents.

As an international advanced business school, aldton builds an international advanced business school through the construction of the business school to cultivate world-class retail management talents that inherit the corporate mission and core values.

Our vision is to open to 5000 chain stores in 2020 and become a modern and international large scale.

Industry group.