London Fashion Week Shows Fashion Trends In Digital Fashion.

The reputation of the digital capital is not a bad name. It launched the digital fashion week on the first day of fashion week to prove its rapid development on the Internet.

The organizer has worked out a new website and is specially responsible for graphic design by Irish designer Jonathan Saunders.

The website will broadcast live 70% of the official fashion show this season, that is, no less than 40 fashion shows.

These include Christopher Kane, Mulberry, Paul Smith and Vivienne Westwood Red Label.

There is also a giant live screen fashion show outside the Somerset House at the main venue of the fashion week.

Not only that, the British Fashion Association is also working with designers to enable them to interact with friends from all over the world on their own Pinterest and Twitter Twitter platforms.

This series of activities aims at strengthening London's brand status in the global fashion group.

One of the sponsors, eBay is opening an online guerrilla store, working with designer Henry Holland to launch a special series of fashion week celebrations.

Rag & Bone opened the first flagship store in Europe, the Uniqueness by Pinko guerrilla shop opened, Louise Gray designed a special series for Barbie Bobbi and held a fashion show.

Burberry world's largest flagship store opened.

Alexander Macken's flagship store, McQ, opened.

Kenzo brand is also new to Liberty department store.

Finally, the French Crazy Horse Dance Troupe also came to help celebrate the debut of the first lingerie series of Marios Schwab and Asos exclusive cooperation.

Another sponsor of fashion week Topshop is also working with the new designer JW Anderson to launch a women's wear series.

Before that, Louise Gray and Mary Katrantzou had cooperation with Topshop.

London, the digital capital, was successfully promoted by the strong support of the retail giant.

Cross boundary cooperation with retail industry.