Footwear Costs Rise, Not Big Fall Shoes Into The Market Discount Sale

As the summer heat gradually subsided, Jiangcheng shopping malls had been fully changed. In previous years, consumers often complained that shoes were more expensive than clothes. However, this year the situation is different. Reporters visited three large shopping centers in three towns, and found that the price of autumn shoes entering the market this year is flat, and the discount price is not strong enough.

　　 Sale of autumn shoes

Yesterday, reporters visited oceanic department store, new world department store, Wangfujing department store, Wuhan Plaza and other shopping malls found. Autumn shoes It has been fully installed and has a strong sales promotion. In the past year, the price of autumn shoes was often seven hundred or eight hundred yuan, which was prohibitive. This year, after the discount of multiple activities, the price dropped to about 300 yuan, and the price was higher than five hundred yuan.

In the new world department store Xu Dongdian, shoe counters have "300 gifts 200" promotional activities, Zhongshan Avenue Wangfujing department stores also have "full 300 minus 50". Most brands also have their own discounts. In spring, the old ones are "full 300 minus 180" and "full 200 minus 100". As well as the new listing just now, it has also posted an advertisement of "full 300 minus 150" and "full 99 minus 50".

Liu Xiaojie, who is paying the cashier's account, said, "I just wanted to come over and see if there was any spring money I had to handle. I didn't expect the autumn money to be on sale."

　　 Amoy goods to buy autumn shoes

stay Hankou Miss Chen, a shopping mall in Wangfujing, Zhongshan Avenue, told reporters that this year's autumn discount activities are rare. Most of the brands are listed on the autumn market for nearly a month, and there are no discount activities. "Before buying a pair of shoes, it costs about five hundred yuan, and now it can be taken by three hundred yuan. On the contrary, it costs five hundred or six hundred yuan for a knitted jacket. T-shirt with long sleeves They all cost three hundred or four hundred yuan, and there is no discount. Now wait for the National Day holiday.

In the women's clothing area of Wuhan square, a new brand of jeans is priced at 599 yuan, and the price of the suit is 1199 yuan. The lady who goes shopping looks at the price tag and says, "autumn wear is not long in Wuhan, the price is not low, it is difficult to buy impulse, or to buy a pair of single shoes is more cost-effective."

　　 Footwear costs are rising little.

The owner of a shopping mall in Xudong, Wuchang, said that since 2009, the prices of raw materials, manpower and spanportation have been increasing, leading to a sharp rise in the price of shopping malls. Fortunately, the cost change of footwear products is not large. The previous bid price usually reserved a certain space, and the sales situation in the first half of the year was not satisfactory.

Consumers complain that the price is too high. Businesses also sigh that business is hard to do. An emporium in Jianghan Road analyzed that the domestic shopping centers were mainly based on the point of discount. A pair of shoes had to go through many links such as distributors, shopping malls and so on from the factory to the consumers. Some brands even had two or three distributors.

However, the industry analysis, in fierce competition in the competition, the high price of footwear will gradually become true.