Hebei Shoes And Clothing Sales Promotion New Rules "Advertising Language" Can Not Be Used Casually

In September 17th, reporters from

The price bureau was informed that the "Regulations on the price behavior of commercial retail industry in Hebei", which have been completed, will be formally implemented in the near future.

It is stipulated that commercial enterprises in Hebei should not use the "most favorable price" or "explosive price" in promotional activities. They should not mark the "membership price" on the price tag. They should not generally label "XX Yuan" and so on, so as to prevent businesses from "gimmick promotion".

Those who violate the regulations and have heavier circumstances may be fined not less than 1 million yuan or less than 5 million yuan.

Before the formal implementation of the policy, reporters visited many stores in Baoding, and found that many shopping malls and brands had different levels of "gimmick promotion".

New regulation: discount sales promotion slogan can not be used casually.

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"It is stipulated in the regulations that the operator should accurately mark the specific price or discount rate of each promotional item, and shall not use the method of" * * yuan "," * * * * * yuan "," * * * "," * * * * "to" * * ".

It is not allowed to use advertising words such as the lowest price, the most favorable price, the explosive price and the jumping price.

When new stores are open and new products are listed without sales records, they should not declare sales promotions such as price reduction, discount and discount. Operators can lower the marked price, but they must not sell the original marked price without the original price as the original price, such as price reduction, discount and discount.

No promotional activities can be made for reasons such as fictitious clearance, demolition, closure, closure, pfer and other reasons.

If the above provisions are violated, the operator will be fined to varying degrees. If the circumstances are relatively heavy, he will be fined 1 million yuan or less than 5 million yuan.

Status quo: "gimmick promotion" is very exaggerated.

In September 17th, the reporter came to a large shopping mall in Yuhua road. When he first arrived in the sporting goods area, he saw "Nike 3 - 30 percent off" and "ADI 5 - 30 percent off" billboards.

The reporter asked a salesperson when the "panic price" lasted until when the other side said that the model was limited in sale, and that the original price would be restored if the number of units was sold out, but the specific date could not be determined.

In the sales hall of another shopping mall, sales promotion words such as "1 fold up, rush to purchase", "down to freezing point price", "* * yuan start" and "special sale place" are everywhere.

The reporter walked into a marked "freezing point".

It is found that there is no big difference between the so-called "freezing point price" and other discount counters.

Reporters on the scene saw that many goods were marked with two price tags, an "original price", a "current price", the two prices vary widely.

Such as a pair of "original price" 700 yuan leather shoes "current price" more than 200 yuan, but the authenticity of the "original price" can not be verified by reporters.

In addition, in a "2 fold" clothing counters, only 1 pairs of socks are 80 percent off, most of the goods are over 40 percent off.

In these stores and stores, the reporters found that in the same category of goods, consumers who had posters and discounts were generally more common than other counters.

During the visit, reporters also found that in the main commercial streets such as Yong Southern China street and Chaoyang Street, some businessmen posted posters like "crazy drop * X Yuan" and "bad business because of poor management", and the "gimmick promotion" phenomenon is also very common.

Viewpoint: consumers and businesses have different opinions.

Ms. Yang said that she usually likes to go shopping. She often sees the phenomenon of discount sales. The most common way is to mark the way of "x * * *" and "* * yuan".

Sometimes, when entering a store, the clerk will say that the discount items have been sold out and recommend her to look at other discount items.

As long as consumers know and approve sales promotion activities, businesses should not be excessively restricted in finding out the reasons and forms of promotion.

A variety of promotional activities are largely designed to cater to consumers' purchasing psychology.

He said without worry, "can consumers approve of things that are used to discounts? Can they be approved?" according to the Baoding Municipal Price Bureau, the regulation on the price behavior of commercial retail industry in Hebei will be formally implemented soon, and this network will continue to pay attention to it.