Fujian Style Men'S Clothing To Carry Out Strategic Adjustment

Routine one or two degree Entrepreneurship

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In the position, the two degree entrepreneurship strategy is to build an "iron canal project" on the national terminal network by leveraging the expert group of China Marketing Association, and establishing the concept of "men's protective clothing" to further upgrade the brand.

In fact, the practice of the male leopard wolf is the Min faction.

A miniature of the strategic adjustment of some brands in the camps.

On the front line, the men's clothing brand of Fujian faction, besides the male leopard wolf, also has the characteristic dragon, the golden bird, the Wei Lu, Lei Ma, Yun Dun, Jinwei family and so on. They are quite comparable in the current development stage's problems and difficulties.

At present, these brands are in a breakthrough stage of development, but they are also in danger.

In addition to facing the Fujian Style Men's wear leading enterprises and other first-line brands, squeezing their market share through the terminal, they are also cut by the fashion men's clothing market with strong momentum.

In addition, foreign second-class clothing brands entered the domestic market in a big way, further impacting their original "private plots".

Of course, two degree entrepreneurship is not just a matter of mention, but it needs to make strategic deployment according to the latest market trends and implement it in depth.

Reporters learned that, in order to develop new strategies, some enterprises conduct in-depth research on the market. After the spring and summer new product ordering meeting is held next year, the chairman and team sometimes spend more than a month to inspect the terminal market and complete the analysis report.

Experts said that China's casual men's wear market has reached a peak position, and the market capacity has gradually become saturated. Meanwhile, fashion men's wear brands are rising rapidly and constantly cutting the market share of casual men's wear.

In recent years, apart from the rapid emergence of a number of fashion brands in Fujian faction, the international fashion men's wear brand has also entered the Chinese market.

In addition, we must not neglect that a number of strong sporting goods brands at home and abroad are taking the lead in the field of terminal resources in the whole country. By opening star stores, flagship stores and living centers, they have seized a large number of terminal quality shop resources, which directly increased the cost of developing and competing the terminals of Fujian men's casual men's clothing.

Under such a background, most of the menswear men's wear brands with leisure orientation are taking the opportunity of the two venture as an opportunity to actively adjust their strategies and achieve a new round of brand expansion, which is imperative.

Before the listing, the integration strategy becomes the focus of the brand enterprises that are actively preparing for listing.

Reporters learned that in addition to nine Mu Wang, Li Lang and so on, according to the established pace to promote the listing process, tiger capital, emperor card and so on, in order to foil the listing strategy carried out a series of adjustments.

Tiger capital (China) Clothing Co., Ltd. in this year's advertising bidding meeting, hit 271 million 700 thousand yuan in one fell swoop, won 13 items, become the advertising bidding year "Quanzhou", and its 271 million 700 thousand winning bid total Fujian ranks the first in bidding enterprises.

People familiar with the matter said that the tiger will be listed on NASDAQ in the United States next year and will not rule out the possibility of pferring some winning projects to other enterprises. However, in order to cater for next year's listing, the tiger will have a large listing integrated marketing strategy.

The imperial card has adopted an internal and external approach in the strategy of listing integration.

On the occasion of the 2008 spring and summer new product ordering meeting, the chairman of Lv Peirong (China) Co., Ltd. announced the listing integration strategy to agents and franchisees from all over the country.

In order to cooperate with next year's listing, the imperial card will carry out image promotion and brand promotion in addition to tens of millions of dollars advertising, and will also take effective measures in internal construction.

According to Lv Zhengqi, director of operation of emperor card company, they are carrying out a large-scale rectification to set up four major operation centers, namely logistics center, information center, brand management center and terminal enterprise center.

First of all, in the logistics center, the emperor will continue to consolidate the logistics center of Shishi headquarters, and set up the northern regional logistics center and the southern regional logistics center.

Secondly, in terms of information platform, the brand will join hands with Guangzhou's Internet companies to build ERP system and improve the information asymmetry between brands and agents.

Third, in the brand management center, before changing the situation of brand and planning, the brand department and the planning part will be opened. The brand department will operate for the image promotion and advertising of the enterprise, and the planning department will start with more commodity planning, so as to make the market planning research, fabric development, product design, technology follow-up and marketing strategy and so on to form the concept of commodity planning.

Therefore, for some well-known brands in the industry, this stage of the enterprise strategy will undoubtedly be more listed on the color.