Men'S Wear Brand "Fashionable And Civilian"

In the brand new Marketing era How to build the fashion value of the brand? Unlike many men's wear brands, Lexton has handed over the power to measure the brand value to consumers.

Walk into Beijing Road, Guangzhou, downtown Lexton The brand flagship store, you may be attracted by the exquisite and fashionable international brand image, you may be affected by the high quality goods in the store, the exquisite product style, and you may be moved by the warm and thoughtful marketing service culture. But what will surprise you is that the prices of the products in the store are only half of those of international brands.

According to data, although Lexton brand has not invested much in advertising, it has invested more than 100 million yuan in terminal construction every year, but all brand culture, fashion atmosphere and marketing means Lexton has created in the terminal do not seem to set off the price of goods, It is repeating a concept: Lexton brand marketing is not only a material product, but also a fashion spirit.

Fashion values believe that what is most valuable is not the most expensive, but what people need most. How to let consumers appreciate the value of the brand, establish their own new fashion values in the world, make fashion popular, and build a new brand value system is the geometric development trend of Lexton, which has created 500 brand stores in the Chinese market in just five years, and its sales revenue is growing exponentially every year men's wear The key to the top of brand sales share.

Like many men's wear brands, Lexton has developed a large number of business leisure, life leisure and sports leisure series clothes with typical French style and elegant temperament, and a variety of products to meet the needs of target consumer groups, making Lexton brand stores full of new products, Each store has an average of more than 10000 models.

Like many men's wear brands, Lexton tries its best to improve the details of the store to meet consumers' experience needs while communicating fashion culture with international brand images. Whether it is the quality of commodity display, or the fashion embodiment of matching culture, whether it is the visual atmosphere created by light, or the elegant and clean clothing selection and fitting environment, Whether it is the convenient access to each item or the professional and enthusiastic service behavior of the salesperson, each link makes people feel that the brand's fashion service culture is beautiful.

But different from many men's wear brands, Lexton's fashionable products, first-class image and considerate marketing services, especially the scientific pricing of goods, not only made people remember Lexton quickly, but also touched by the brand price, which ignited the happy mood of consumers. The fashion close to the public has quickly made Lexton a popular brand in the front line of the market, but the business behavior of never offering discounts and promotions has made Lexton consumers appreciate the value of the brand.

In brand management, it is important to accurately convey the fashion spirit of the brand, which is the basis of embodying the brand value. Lexton found in its research on the market that the quality of products is dialectical. Due to the differences in regional economy and culture, many products that sell well in the primary market may not meet the needs of the secondary market. In order to accurately reflect the fashion value of the brand, it is also the key to business success to be quasi market and correct. As a result, Lexton promoted the rapid fission of brand capital with the concept of "marketing suitable products to the most suitable place".