Fashion Is Deeply Rooted In Bone Marrow Production Mode

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For example, the annual sales volume of self produced shoes can reach up to more than 30 billion yuan, while the annual sales volume of the well-known brand shoes can reach up to more than 50 billion yuan.

In the same business, it ranks first in six consecutive years, and the market share ranks first in three consecutive years.

BELLE's factory is very distinctive.

First of all, their advertisements.

General corporate advertising is hung in the mall, and BELLE's advertising is the first choice for the production plant.

They will design the latest styles every year.

The promotional pictures are hung in factories to let workers know that they are creating "beauty" while producing shoes.

Secondly, it is a small production line mixed production.

BELLE factory, an order, although the shoes are of different styles, it is still mixed in a production line, which greatly speeds up the whole process.

The sales company takes orders, if BELLE is required to produce 5000 pieces, but BELLE only produces 50% of them, and the rest will replenish the goods.

Three, cancel the finished warehouse.

General enterprises take delivery of goods to the finished goods warehouse, BELLE directly abolished the finished goods warehouse, and the products produced by the workshop directly packed and shipped, which greatly reduced the inventory.

BELLE can turn four times a year in handling inventory, while clothing can only turn to two times a year.

The fourth characteristic is the three day rolling plan.

Because they are responsible for the production of the original labor force.

Therefore, the workshop will produce products in three days, and replenishment production can be made in fourth days, thus greatly accelerating the production speed.

At present, BELLE has four brands: BELLE, Staccato, Teenmix and so on.

They attract different customers through their different positions in fashion, maturity and youth.

BELLE's boss said that women are different from men. Women are sentimental. They may buy their shoes when they buy shoes. They may buy clothes when they buy them. Men are different.

So BELLE has five or six brands and different styles to meet the different needs of women. You don't know which brand is in the mall.

At the same time, BELLE also represented NIKE, ADIDAS and other leisure brands.

BELLE's boss said that the agency leisure brand is mainly to see that the future development of the industry will tend to be casual.

Like ZARA, BELLE has to be a fashion pursuer and never be a fashion plagiarism, so their designers often go abroad to look for fashion and fashion inspiration.

At present, BELLE has more than 200 designers.

They are distributed in various studios in France and Italy, and a certain amount of design works will be produced for their reference every year, so BELLE is very strong in design.