Key Issues In Marketing Management Of Garment Enterprises

How many garment enterprises have really attached importance to marketing management? How many garment enterprises will they take?

As the top management of clothing enterprises?

Accustomed to too many clothing owners, often enter the marketing erroneous zone, and even go into the marketing management of dead ends. They are at a loss. In their imagination, the so-called marketing is to do sales, get performance, no marketing, no performance, and no management.

On the surface of the analysis, this is not unreasonable, but many garment owners forget a fundamental premise: what is the foundation of establishing a marketing management system? What does marketing management do?

I said that management of these data, reports and so on is only the most basic management. If so, it is not necessary for garment enterprises to recruit the marketing bosses in a big way, and every day to seek their talents and search for the whole world. The above work can recruit one or two clerks to carry out systematic management. Just like the many "three to one supplement" and the OEM garment enterprises in the PRD, as long as there are several marketing clerks, there is no need for market development and no need for after-sale services. The author has been engaged in marketing for many years, and has also talked with many garment enterprises. When it comes to marketing and marketing management, the owners of clothing enterprises are confused and confused. Many people will say that marketing management is to control the market, to manage customers, but to pay some money, data, sales reports and so on.

Marketing is a systematic project. Marketing management is also cumbersome and redundant. For marketing data, reports and so on, it is only a basic job. I believe that the following aspects should be taken into account in marketing management.

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Key issues one: marketing management, management of the market strategy, policy, planning implementation and change adjustment, product sales process, as well as the future market development.

For sales personnel, marketing is selling, that is, selling products, but in the view of company or marketing director, marketing is all the performance of products in the present and future stage market. Sales staff are concerned about whether sales are long and long, and what the company should see is how long the product life cycle and how long the sales force is, and whether the products and marketing policies of the current market are suitable for the market trend. For large garment enterprises and famous brands, the most taboo is to pursue short-term interests, while ignoring the long-term development of fountains and brand expansion value. Therefore, marketing management should pay attention to the market development and changes hidden behind product marketing, and this is also the crisis concept, competition concept and development concept.

The key question two: marketing management is the mentality of salespeople and the ability to control the market.

each

Marketing training has been carried out, but I dare say that few clothing enterprises have training in marketing management. Occasionally, those who have participated in marketing management training are basically "dragonflies and water spots". The marketing managers, or the senior managers of marketing management, are themselves practitioners and pioneers of marketing. They have the ability of individual combat and team cooperation, that is, a model of individual combat, and also the core leader of team management.

In a variety of specific market activities, not only can it manage the market and church salesmen to manage the market well, it should also manage the mentality of salespeople, be good at mobilizing and stimulating the potential of salesmen, so as to ensure the smooth development of marketing.