2012 China Clothing E-Commerce Development Forum: Analysis Of The Development Of E-Commerce

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The 2012 China clothing e-commerce development forum, hosted by the circulation branch of the Federation, was successfully held in Jiaxing, Zhejiang.

The forum is based on "pattern and development: clothing."

"Service model innovation" is the theme. Through the interpretation of brand marketing, e-commerce application and promotion means, this paper analyzes the current situation of e-commerce development, and analyzes the key factors of the successful development of e-commerce. It focuses on how to develop e-commerce, how e-commerce opportunities and Strategies of SMEs, online and offline product operation and other hot issues, and explores the future business operation mode and development direction of clothing business.

In recent years, the rapid development of e-commerce has become an important part of China's strategic emerging industries and modern circulation mode, and has been widely applied in the textile and garment industry.

Monitoring data show that clothing, shoes and hats, textile and chemical fiber e-commerce websites occupy the position of China's e-commerce website distribution of the number of runner up, accounting for about 19.6% of the total.

Exploring how to promote the development of e-commerce in garment industry is of great significance to further promote the pformation and structural adjustment of the development mode of textile and clothing business.

Release relevant data

At the meeting, Zhu Guoxue, Deputy Secretary General of the China Textile Industry Federation circulation branch, released the "2012 China Textile and apparel circulation E-commerce Application Research Report".

The report points out that the whole country in 2011

The total sales volume (annual main business income of more than 20 million yuan of industrial enterprises) is about 5 trillion and 400 billion yuan, and the total retail sales of clothing consumer goods is about 1 trillion and 400 billion yuan.

It is estimated that the B2B category of textile and apparel e-commerce channels accounts for less than 20% of the sales volume of traditional channels, while the penetration rate of apparel network retail is 14.3%.

The e-commerce channel of textile and clothing has become an important way for enterprises to open up the market and increase sales revenue.

The forum is sponsored by the Circulation Association of China Textile Industry Federation, the Information Promotion Department of the Ministry of industry and information technology, the Ministry of Commerce and electronic commerce and information technology of the Ministry of Commerce as the forum guidance unit, the Honghe town Party committee, the town government of Xiuzhou District, Jiaxing, the Jiaxing sweater City Management Committee, and Jiaxing Eurasia Real Estate Co., Ltd. and Qinghe cashmere Market Management Committee, giving strong support and assistance to the successful convening of the forum.

The outstanding representative of the operation brand enterprise, and attracted the well-known textile and garment professional market representatives and business operators from all over the country, the number of participants was more than 300.

The discussion is brilliant.

On the forum, Chen Xingrong, the party secretary of Honghe town and the director of Jiaxing sweater City Management Committee, introduced the present situation, future development strategy and supporting measures for the development of e-commerce in Honghe town and Jiaxing sweater city from the perspective of professional market management department. The Standing Committee of Xiuzhou District Committee and vice governor Wu Bingfang of Jiaxing District, from the perspective of local government departments, analyzed the development and planning of regional e-commerce, and the policy support for the development of clothing business.

Nie Linhai, deputy inspector of the Ministry of Commerce and information technology of the Ministry of Commerce, emphasized that Internet sales have become an important way of circulation of goods and services in China. The status and role of online sales have become increasingly apparent. Vigorously developing e-commerce, chain operation and modern logistics has become an important part of the construction of China's modern market system.

In the keynote session, Dong Baoqing, deputy director of the Ministry of information and industry of the Ministry of industry and information technology, takes the theme "the current situation, policies and trends of e-commerce" as the theme, and thoroughly analyzes the current development of e-commerce in China.

Rui Jing Wen, the joint president and chief operating officer of AI Consulting Group, analyzed the future business mode of the clothing business operators to the representatives of the participants, and put forward some strategic suggestions.

Wang Haibo, chairman and CEO of the board of directors of China Library, entitled "opportunities and strategies for e-commerce in small and medium-sized enterprises", "cracked" the opportunities and challenges faced by SMEs, and put forward strategies for small and medium enterprises, especially small and medium-sized garment enterprises.

The impressive high-end dialogue is one of the highlights of this forum.

Zhang Jian, general manager of Beijing Aomen Online Technology Co., Ltd., President and CEO Wu Shi Hui, President of spodca (Xiamen) Industrial Co., Ltd., assistant general manager of Guangdong camel dress Co., Ltd., Gao Xiaohua, general manager of Zhejiang thirty autumn Garments Co., Ltd., Gao Xiaohua, the four representatives of garment business brand enterprises, and Zheng Chunyu, deputy director of Qinghe cashmere products market management committee, launched an in-depth and brilliant discussion on two topics of "how to effectively expand the market of the third party e-commerce platform by small and medium-sized garment enterprises" and "how to do well the brand online and offline dislocation management".