2012 AI Brand Press Conference Held In Shanghai

As just entering the Chinese market Netherlands Clothing brand, IGO played the "hello China" such tender card, at the conference site is to let people fully appreciate the appeal of Holland elements. Participants said that it was a conference that was surrounded by tulips and water. It looked very unique.

From 1988 to 2012

　　 IGO The brand was founded in 1988, when a group of young fashion lovers in Holland set up the first IGO shop in Rotterdam, Holland, in order to express their love for European Street fashion culture. Since then, the unique IGO has constantly introduced avant-garde and powerful new fashion brands. Many fashion brands from Holland, Britain, France, Belgium, Japan and the United States gathered here, including many famous international brands such as DK, NOBCO and UOMO. At the same time, in the aspect of designer team building, IGO insists on the principle of personal training, and has found many heavyweight designers who have been called the backbone of the world fashion stage so far, and even create the IGO's brand name "I WANT I GO".

Today, 24 years later, the trend vane and fashion pronoun do not know how many cycles have gone through. But what is always the same is the persistence and conviction of IGO towards the trend. IGO believes that the trend is an extension of art, music and design. This is a way of life and a way to express inner feelings, which is also the key to IGO's standing in the world's fashion world.

　 From tulips to the Great Wall

As a fashion brand from Holland, every piece of clothing in IGO is mixed with the fragrance of tulips, closed eyes and listened to the huge windmills on the ears.

IGO, who has just landed in China, takes every step very carefully, while keeping its original style and actively responding to the fashion call from China. From the theme of "hello China" in this conference, we fully see that IGO is a different side of the Chinese market.

IGO itself is a clear and clear positioning. brand For every fashion work, we need to create an innovative, enterprising and frank label. IGO thinks that choosing a dress is the same as choosing a spirit. The spirit of IGO is to advocate freedom, emphasize individuality and independence. Everyone in IGO has such a character: they are enterprising, know the taste and quality of life; they are simple and real, and know how to express their vigor and self-confidence; they may be workaholics, but they also chase free unruly character and romantic demeanour. IGO said that these people are "the most important youth force in the current Chinese society". IGO is entrapped with romantic and romantic feelings in Europe to provide China with the best sense of clothing for those who advocate nature and pursue individuality.

　 From the "life elsewhere" to the connotations of the design language

It is hard to imagine that the design concept of IGO came from Milan Kundera's "life elsewhere". Inspired by such a book that explores the meaning of life, there is a hint of impulsive life in the world. More points are asked about life, and more emphasis is placed on the design language of "first returning to the heart, then resonating with the crowd". {page_break}

Such a Book of great significance makes every piece of IGO's work calmly speak out, as the book says: "we live in a noisy city, and the most important state of mind is often living somewhere else, setting up the environment with the most simple and truthful material, only the passion and ideal that young people have." After training, we know more about the lingering charm, and more understanding and understanding of the real experience in the little fresher. Maybe this is a kind of comfort that IGO has helped us find.

Using the design language with rich connotation and artistic temperament, integrating international culture, highlighting the British style and the best way of life, the forward-looking vision is in sharp contrast with other shop styles that are too fastidious about decoration and color. IGO is to integrate all kinds of best feelings into space design in this materialized City, and let the warmth of wood grain, the calmness of metal, the power of sculpture, and the illusion of pictures play the most essential string in people's hearts.