Jiangsu International Garment Festival Highlights Industrial Transformation

A jute and coconut hot melt together, made of 2 cm thick core material, not only doubled in value, but also half a year ago, was ordered by the world's more than 60 mattress producers to make reservations, the order has been discharged to the end of the year. It can also be made into building materials and transformed into wallpaper and flooring. It is reported that all the venues of the 2014 Olympic Games will adopt such wallpaper and floor. This is Jiangsu's Bauhinia Textile Technology Co., Ltd. after 10 years, invested two hundred million in the first half of this year has just launched 3D magic green new material.

There is such a kind of underwear, which is made from yew, which can purify air and extract anticancer substances, and then is processed into yew fiber, and woven into fabric with proportions of cotton fiber and so on. Not only moisturizing, antibacterial, but also very soft. This is the new technology introduced by the red bean group. In July this year, the new fabric of Taxus has been identified as a new product at the provincial level.

It is from technology Breaking through these businesses, these enterprises have repeatedly broken through the market predicament: in the first 8 months, the sales revenue of the 5 independent brands of the red bean group increased by 20%. The group also invested two hundred million yuan to build a China textile material trading center to achieve spot trading and circulation. The jute production developed by Bauhinia company can not only alleviate the current shortage of textile raw materials supply, but also form a more complete industrial chain, so as to achieve the industrialization of jute industry. These two enterprises are only a microcosm of Jiangsu's clothing industry's technological breakthroughs. From 1 to July, the output value of new products in Jiangsu was 41 billion 820 million yuan, an increase of 35.3% over the same period last year. The growth rate increased by 0.9 percentage points over the same period last year.

Some enterprises pass the market. innovate Go your own way. Such as costan, Hai Lan group and other brand clothing, they firmly grasp the two sides of the "smile curve" to achieve a win-win situation of chain size and brand benefit.

To mention Alton, he had to say his "SPA mode". From production to retail, the company is unified control, without intermediate links, effectively controlling the cost to the lowest. Because of close contact with consumers, they can quickly understand the market demand and expand a strong business platform.

Like Alton, there is Hai Lan group, which focuses on market innovation and change. The men's clothing brand Hai Lan home, which has an annual income of 9 billion yuan, does not invest in stores, does not pay employees' wages, does not produce clothing, only focuses on R & D design and product standards, turns from traditional manufacturing enterprises to brand operators, and becomes a major clothing chain enterprise in China.

Apart from the enterprises, the clothing bases have also made strange moves to break the limitations of the original industry and use the platform of the creative garden to save the traditional textile industry.

The first thing to bear is the "slow city" - Gaochun, which values the brand value of the cake and promotes the original more than 160 garment processing plants, from the passive traditional processing profit mode to self created. brand In the direction of transformation, 1000 garment brand entrepreneurs and fashion designers have been introduced into the world to form a brand registration model in Gaochun and operate in various places, striving to build 200 clothing brands and 30 famous brands in 2015. At the same time, through the construction of brand and creative virtual gathering area, a transformation and upgrading platform for garment enterprises has been set up, which has established an overall brand image for Gaochun's garment industry.

If Gaochun's idea is feasible, the idea of "2.5" textile creation in Changshu's Yushan Industrial Park in 1.8 square kilometers is also perfect. Yushan built the convenient industrial park into the creative gathering area of the textile industry, and put forward a concept of "2.5 industry", which will introduce and circulate between the second production and the three production, which is not manufactured and circulated in the garden. However, a large number of innovative R & D enterprises and enterprises with terminal sales will be introduced, and provide complete supporting functions such as finance, trade and logistics, so as to realize the effective combination of R & D enterprises and marketing enterprises in the park so as to enhance the market competitiveness of enterprises.