• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Shoes And Clothing Enterprises Enter The "Micro Animation" Usher In The Era Of Animation Three-Dimensional Marketing.

    2012/9/20 8:50:00 21

    Children'S ShoesAnimationMarket

    Recently, reporters learned that Quanzhou has

    Children's shoes enterprises

    We plan to invest in creating 3D "micro anime". In fact, this new marketing method has also been tried by other industries, and many enterprises are eager to try to achieve this brand pformation.


    Korea has been popular for a long time.


    In September 17th, Kung Fu anime launched the latest 3D "micro animation" project "stupid mouse" plan.

    It is learnt that unlike the previous more than 10 minute series of animated cartoons, the clumsy rat has only 3 minutes per episode and 30 episodes as a project.


    "The production of" micro anime "requires a higher degree of difficulty for the script, and the purpose is to be humorous and happy, but the anime characters do not have verbal dialogue, only by body language, so that all people can understand it at a glance.

    Kung Fu animation President Li Zhubing told reporters that, like micro films, the emergence of "micro animation" is in line with the modern people's concept of time and habits. "Micro anime" project launched, it attracted many Quanzhou enterprises to cooperate, not only from children's clothing, children's shoes, but also food companies, they want to try.


    It is reported that "micro anime" is very popular in Korea. In recent two years, the Korean cartoon "bad bear", which is popular in China, is the representative work.

    However, the idea of combining micro animation with industry comes from the market demand of upgrading Quanzhou's industrial brand.

    Li Zhubing said that over the past two years, Quanzhou has launched a "cartoon making brand" boom. Many companies are very interested in animation production. "But the investment in animation series is too large. Not all enterprises can afford it, but less than 67 million yuan, and more than tens of millions of yuan in investment costs, which makes business owners worry."


    "Ordinary 26 episodes, 13 minutes per episode of animated cartoons, production and promotion costs about 6 million yuan, and a 30 set, 3 minutes per episode" micro anime "project, all costs add up to about 3 million yuan, which is suitable for some brands that want to upgrade but no big money invested.

    Insiders calculate an account, which is an important reason for the "micro animation" project to attract a number of Quanzhou enterprises.


    Combined with industry to help enterprises


    "Micro animation" this new marketing method has been looked at by many enterprises. In the two years of Quanzhou's "cartoon brand" background, it will not be surprising.


    In 2009, Green group, the leading enterprise of children's wear in Quanzhou, put forward the concept of "story telling children's clothing", designing cartoon characters and making cartoon story CDs.

    Last year, Zi Yan light invested 180 million yuan to invest in the animated series "swallow tail man" broadcast in China, the unique "Quanzhou element" has become a major attraction.

    This year, a number of animated cartoons such as jazz rabbit, naughty boy, Kasiron and other Quanzhou children's products enterprises have landed on the TV animation channel.


    "The relevant parties have been examined and approved, and the next step is to determine the broadcast time, which should be broadcast before the end of the year."

    Huang Liangsheng, general manager of small leather general, said that the company's "fairy tale adventure" is a science fiction, inspirational and action class. There are 104 episodes, which will be shown on some important children's channels.


     


    Similarly, Kasiron's (China) Limited investment company, according to its brand animation image adaptation of "dragon search" will be released by the end of this year.

    "Because this year is the year of the dragon, the theme of the cartoon is also about dragons, and it will definitely be released before the end of the year."

    Kasiron chairman Ding Canyang said.


     


    It is reported that Quanzhou children's shoes, children's clothing enterprises to create these series of animation, not only will be broadcast on a specific channel, followed by hundreds of television stations in the country and hundreds of network media broadcast.

    These enterprises carry the "animation banner" and carry out the three-dimensional animation marketing, and have opened the vigorous brand building movement of Quanzhou children's products industry.


     


    "Micro animation" is also the same way of marketing, and even more suitable for the use of new carriers, such as micro-blog, car TV and so on to spread.

    Li Zhubing believes that without language dialogue, the influence of micro animation may be greater, and it can spread freely across the globe.

    "After all, there are limitations in voice language, but if it's body language, people on earth can understand it, and the effect of viral pmission is faster."

    He said.

    {page_break}


     


    Leveraging the 500 billion culture market


     


    Reporters learned that the Quanzhou children's products industry to invest in animation production and promotion costs, many projects are calculated by tens of millions of dollars, although the cost is not low, still let many enterprises in droves.

    In the view of investors, such investment brings brand profits far beyond people's imagination.


     


    "The industry is no longer profit oriented, but brand oriented.

    The success of the cartoon image will definitely affect the degree of recognition of the brand.

    Ding Canyang told reporters that since 2007, the company has made professional design for the brand animation image, and in 2010, it has made a comprehensive improvement. This year, we completed the production of animated cartoons. "Although the cartoon has not yet been broadcast, the product structure derived from the brand animation image has been diversified, which greatly boosted the confidence of dealers and terminal stores".


     


    "When it comes to fragmented wholesale, there may be more than 300 customers in one area, and only 80 customers follow up after the pformation of the enterprise, which means that the market space of 2/3 can be changed."

    Ding Canyang said that to enhance the company's animation brand image, it is to develop a larger market space.


     


    It is reported that the cost of playing the same name animation "Xiao Pi Pi" is 20 million yuan, but Huang Liangsheng thinks it is worth it.

    "This marks a change in the business mode of enterprises. Previously, in the eyes of consumers, we may just be manufacturing enterprises. By creating brand animated cartoons, cultural enterprises can be pformed into cultural products, which are not limited to shoes and clothing products."

    He said, there is a survey report that China's children's clothing market has more than 1000 billion, the animation market is about 50000000000 yuan, "but the United States, such a big animation country, the animation market is 500 billion dollars, I believe that with the maturity of China's animation industry, the scale of 500 billion yuan is not a problem, we want to move is the more than 5000 million animation culture market."


     


    "Micro animation" is also such a truth.

    Li Zhubing said that the investment of "micro animation" is much less than that of ordinary cartoons, but it also has a "leverage effect" on the brand. The manufacturing enterprises in Quanzhou are learning how to use virtual culture to enhance brand.

    "Compared with celebrity endorsements, the image enhancement effect of brand animation is more permanent."

    He said.


     


    "Animation star" is not achieved overnight.


     


    The animation blue book released this year pointed out that entertainment means such as microfilm, microfilm, micro interview and other micro life have also flooded our lives with the micro-blog's interactive platform.

    Under the guidance of micro culture,

    Micro anime

    As a new way of expression and interaction, animation industry has been paying attention to it.

    The concept of "micro animation" determines that its audience is not a child, but a social mainstream group with a high cultural level, sensitive to all kinds of current affairs information, and enthusiastic about IT culture and modern lifestyles such as mobile Internet.

    The blue book says.


     


    "In fact, for children's products industry, the benefits of advertising need to be bidirectional, such as children and parents, because consumers are likely to be the determining factors in these two aspects when buying products."

    Ding Canyang said.


     


    Experts believe that "micro animation" just solved this problem, it can be used in the form of animation to allow children to accept, in content, it can also allow more adults to accept, so as to achieve the goal of dual audiences.


     


      


    "However, even if" anime star ", animation three-dimensional marketing should also have a whole.

    Marketing

    Planning. "

    Su Jing, Deputy Secretary General of the professional clothing Committee of the brand China Industrial Alliance, believes that enterprises in Quanzhou are flocking to participate in the "animation and brand building" movement. In addition to doing their own brand positioning, enterprises should also have a full plan to separate the former, middle and late marketing strategies in addition to their own brand positioning, but should not only focus on the broadcast of the cartoon, and should be good at grasping different opportunities and dissimilation of marketing, otherwise it is easy to fall into the whirlpool of homogeneous competition.


     


    "Enterprises are also tolerant," animation animation is a process, and can not be achieved overnight, marketing needs continuity. "

    Ding Canyang said that even if the high level anime films are taken from filming to industrialization, it will take 10 years. The insistence of enterprises is very important. So the broadcast of "the dragon of CAS" is only the first animated cartoon of the brand, and then the enterprises will continue to exert themselves in the animation market.

    • Related reading

    女人挑鞋有哪些有講究

    Footwear industry dynamics
    |
    2012/9/19 13:28:00
    11

    Brush Work Affected The Fetus Footwear Company Was Sentenced To Pay More Than 14 Yuan.

    Footwear industry dynamics
    |
    2012/9/19 13:11:00
    8

    Brand Change Channels To Increase The Proportion Of Direct Shop

    Footwear industry dynamics
    |
    2012/9/18 20:43:00
    11

    "Shoe City Of China", Fujian Putian Footwear Export Has Five Characteristics.

    Footwear industry dynamics
    |
    2012/9/18 9:54:00
    38

    中國童鞋品牌市場已開始踏入品牌競爭領域

    Footwear industry dynamics
    |
    2012/9/17 20:20:00
    27
    Read the next article

    提高我國紡織機械行業核心競爭力

    國內紡機企業不應盲目實現多元化經營,應該繼續走“專、精、深”的經營道路,形成專業化特色。

    主站蜘蛛池模板: h视频在线免费| 国产精品va一级二级三级| 国产成人亚洲综合欧美一部| 伊人久久无码中文字幕| 久久国产乱子伦精品免费不卡| 国产高清国内精品福利| 正在播放暮町ゆう子在线观看| 日日噜噜夜夜狠狠va视频| 国产欧美亚洲精品第一页久久肉| 亚洲第一综合色| 一个人看的视频在线| 色播亚洲视频在线观看| 无码精品人妻一区二区三区中| 国产精品一线二线三线精华液| 亚洲一区二区三区免费视频 | 日本动态120秒免费| 国产精品爽爽ⅴa在线观看| 人人添人人妻人人爽夜欢视av| 中文字幕亚洲欧美| 野花社区视频www| 日韩精品无码一本二本三本色| 国产在线一区二区三区在线| 亚洲一区二区三区高清视频| 国产免费小视频| 日本中文字幕一区二区有码在线| 国产成人精品高清在线观看99| 久久国产精品无码网站| 黄色在线视频网| 最近中文字幕高清中文字幕电影二| 国产妇女馒头高清泬20P多毛| 亚洲一区二区影视| 高h全肉动漫在线观看最新| 抽搐一进一出gif免费视频| 国产99视频精品免视看7| 一个人看的免费高清视频www| 波多野结衣的av一区二区三区| 国产精品久久久久久久| 久久亚洲日韩精品一区二区三区| 精品女同一区二区| 国产高清免费观看| 亚洲欧美另类视频|