"Shoe City Of China", Fujian Putian Footwear Export Has Five Characteristics.

Despite the difficulties in order reduction, shortage of funds, rising costs and declining profits, China is mainly exported to the outside world.

The city of Putian, Fujian, has struggled to break through and accelerate pformation in the predicament. This year, footwear exports still achieve a restorative growth.

It is Fujian's traditional shoe making city and shoe export market. It is an important production base for world sports shoes and a designated production base for world famous brand shoes. The world's top 10 footwear multinational companies are all set up production enterprises, such as Nike, Puma,

And other international famous brand sports shoes are built here.

According to the statistics released by Putian inspection and Quarantine Bureau on 17 th, in the first 8 months of this year, Putian exported a total of 50503 inspection and quarantine export footwear, with an export volume of US $1 billion 616 million, an increase of 7.2% and 7.9% respectively.

Putian entry-exit inspection and Quarantine Bureau responsible for the textile department told reporters that Putian footwear exports in the situation of internal and external difficulties, the situation broke through, and continued to maintain growth momentum, showing five characteristics:

First, the unit price of footwear has reached a new high. Since this year, the cost of shoemaking has risen sharply due to factors such as rising raw material prices, increasing labor costs, and strengthening factory inspection and evaluation by overseas customers.

Some small businesses with low quality and low price were eliminated, which promoted the corresponding overall price increase.

In 1-8 months, the average export price was 7.68 US dollars / double, an increase of 31.1% over the same period last year, and the average unit price reached a record high.

Statistics show that the traditional markets such as Europe and the United States are showing a strong purchasing power.

In 1-8 months, the 30110 batch and 1 billion 105 million US dollars to the United States increased by 12.7% and 11.6% compared with the same period last year, and the 7279 batches and 210 million US dollars to the EU increased by 4.1% and 1.1% respectively.

Exports to Europe and the United States amounted to 1 billion 315 million US dollars, accounting for 81.4% of total exports, and exports to developed countries exceeded the overall export growth.

The three is the continuous improvement of the technological content of the products. Relying on the R & D design center of the footwear industry in China, the R & D and innovation of the footwear industry in Putian has been continuously improved. At present, more than 30 research and development products have been developed. In the member units, there are nearly more than 200 patents on national invention patents and utility models, and the technological innovation capability and industrial competitiveness have been continuously enhanced.

The four is the sharp increase in the number of independent brands, to promote cooperation between local enterprises and well-known brands at home and abroad, to enhance their own innovation capability, to cultivate and expand the regional brand influence of the industry, to realize the adjustment of industrial structure, and to enhance the core competitiveness of export enterprises.

In recent years, Putian has 26 brand new footwear products, including 1 Chinese brands, 2 well-known Chinese trademarks, 2 export exemption, 16 famous brand in Fujian and 26 famous trademarks in Fujian.

Five, the footwear market is developing everywhere. While consolidating the traditional markets such as Europe and the United States, enterprises take the initiative to go out, participate in all kinds of economic and trade negotiation activities, carry out international economic and technological cooperation, actively open up diversified international markets, and export all over the world in 112 countries and regions, effectively resolving the risk of a single market.

Reporters interviewed learned that, this year, affected by external factors such as the European debt crisis, buyers' mentality of wait-and-see enquiry is obvious. The order is more prudent, and more orders are taken to split up the order, making the "short, small, scattered" orders increasing, and the long single ratio decreasing, which virtually brings great pressure to the operation of enterprises.

But in the interview, reporters also found the positive side of the shoe industry.

What is obvious is that the shoe industry in Putian has made efforts to pform from "OEM" in the past to create a new brand of its own brand, pforming from "manufacturing" to "creating".

Some local shoe enterprises have already made famous brand names, such as the largest brand of "double speed" professional football shoes in Europe and the United States. "Three di" is a strong brand in Europe and South America. "Voight" has established a marketing base in South America, Western Asia and Eastern Europe.

Due to the importance of product quality and delivery period and good customer response, Putian Wei Feng shoes company has not been dropping orders this year, expanding its production scale, adding two new production lines to 6 production lines this year. In 1-8 this year, the value of the footwear export reached 26 million 216 thousand US dollars, up 47.5% from the same period last year, which is totally beyond expectations.

According to the industry, under the background of the difficult global economic recovery, Chinese shoe enterprises must implement the strategy of "quality" and "brand" if they want to get out of the difficult situation quickly. They must unswervingly "go out" and improve the level of international operation.