Under The Financial Support, The Size Of Clothing Online Shopping Will Exceed 500 Billion In 2014.

Yesterday, the state

The deputy inspector of the Ministry of e-commerce and information technology is in "2012 China".

"E-commerce development forum" revealed that during the "12th Five-Year" period, the Ministry of Commerce will jointly organize eight ministries and commissions to set up a national e-commerce demonstration city, and arrange funds to support more than 100 projects involving e-commerce and infrastructure projects, and give financial support to seven pilot cities, including Beijing, Shanghai, Tianjin, Chongqing, Changsha and Shenzhen.

In addition, China

The Federation predicts that by 2014, the overall scale of the apparel online retail market will reach 519 billion 500 million yuan, and the proportion of the online shopping market will remain at around 27%.

Development of electronic commerce demonstration project

In order to implement the strategic plan of the national "12th Five-Year plan" for the active development of e-commerce and promote the rapid and sound development of e-commerce, the eight ministries and commissions of the NDRC and the Ministry of Commerce in late 2011 decided to place the 21 cities of Beijing, Tianjin, Shanghai, Chongqing and Qingdao as the national e-commerce demonstration cities, and agreed in principle that the 21 cities submitted the national e-business demonstration city work plan.

The inspector said that at the beginning of this year, with the major research achievements of the national electronic commerce, the related projects in the demonstration cities have begun to be implemented.

With the rapid development of e-commerce industry, relevant policies have also been released densely.

It is reported that the Ministry of Commerce issued the "guidance for e-commerce development 12th Five-Year" pointed out that during the "12th Five-Year" period, we will focus on the development of e-commerce demonstration projects, at the same time do a good job in the promotion of e-commerce demonstration enterprises and the construction of e-commerce industrial base.

Zhu Guoxue, Deputy Secretary General of the circulation Federation of China Textile Industry Federation, said at the forum that since 2010, China's textile and clothing e-commerce market has seen a trend of rapid growth, diverse subjects and mutual integration, and the increasingly active application of traditional e-commerce.

Zhu Guoxue introduced.

Products have always been the largest category of e-commerce market. In recent years, they have maintained a rapid growth momentum, especially in apparel network retail pactions. In 2010, the growth rate reached 111.2% and the growth rate was 94.7% in 2011. It is estimated that by 2014, the overall scale of the apparel online retail market will reach 519 billion 500 million yuan, and that will occupy 27% of the total online shopping market.

Clothing online shopping outstanding performance

On the 17 day, the Research Report on e-commerce application in China's textile and clothing circulation officially released abroad pointed out that the total e-commerce pactions in the textile and garment industry last year amounted to about 1 trillion and 400 billion yuan, accounting for 23% of the total e-commerce pactions in the country.

In 2011, the total sales of textile and apparel enterprises above designated size were about 5 trillion and 400 billion yuan, and the total retail sales of clothing consumer goods amounted to about 1 trillion and 400 billion yuan.

It is estimated that the B-B category of textile and apparel e-commerce channels accounts for less than 20% of the sales volume of traditional channels, while the penetration rate of apparel network retail is 14.3%.

Zhu Guoxue said that the textile and clothing e-commerce channel has become an important way for enterprises to open up the market and increase sales revenue.

According to the circulation branch statistics, there are about 700 professional market in China's textile and garment circulation sector, and nearly 80% of the markets in 2011 carry out e-commerce through various forms. The total scale of e-commerce pactions is close to 100 billion yuan.

The total volume of e-commerce in the first half of 2012 was about 120 billion yuan, which exceeded the total e-commerce pactions in 2011.

Analysts said that since 2011, the number of self built e-commerce platforms in various markets has increased. A total of 61.76% markets have self built e-commerce platforms, an increase of 11.76% over the previous year.

E-commerce services provided by the platform are more professional and practical.

At the same time, under the influence of insufficient domestic demand, the enthusiasm of merchants to develop e-commerce channels is also increasing.

According to the circulation branch statistics,

Through self built platform and merchants joining e-commerce business accounted for 45.45%, merchants self built brand website to develop e-commerce accounted for 27.27%, with third party e-commerce platform to develop e-commerce reached 54.55%.

In addition, nearly 40% of the merchants adopted three kinds of e-commerce channel resource combination application mode.