Perfect Integration Of Mongolian National Fashion And International Trend

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In June this year, Mayor Bao Chongming invited me and Deputy Curator Wei Ronghui to Erlianhot in Beijing to participate in 2012 Erlianhot in China China Mongolia Russia At the National Fashion Festival, he introduced that Erlian has "four comparative advantages": border ports, border trade policies, dinosaur tourism and Mongolian culture. I immediately said: "As a clothing People, I will support you when you hold the Fashion Festival. Whether it can be considered Clothes & Accessories Culture is the "axis", and the "four comparative advantages" are tied together to make the dinosaur Erenhot fly. " Mayor Bao nodded in agreement. I want to continue to discuss the idea of "axis and bundling" with you from how to correctly handle the relationship between Mongolian fashion and world mainstream fashion.

There are more than 2000 ethnic groups in the world, including Mongolian. Mongolian is a great nation with a long history and has created a splendid culture with unique Mongolian personality. Mongolian culture has classic works. Here I just want to emphasize that a basic core of Mongolian clothing culture - clothing style reflects national character.

Everyone has his own personality. One can wear clothes People should always choose the dress style that matches their personality. Clothing style is a taste image integrated by style, color, pattern and accessories, and is the crystallization and epitome of clothing culture. Just like the clothing of any nation is the accumulation of history and the choice of the nation, the Mongolian chose robes, belts, boots and jewelry, and chose bright colors such as red, white, yellow, and azure. It is easy to find that the length and width of the Mongolian robe, the length of the belt, the height of the boots, and even Hat Its height is naturally integrated with the warm and bright color, highlighting the outstanding style of the Mongolian "four character".

However, the times are developing and the nation needs to make progress. It is relatively easy to stick to the inertia of national traditional culture, but it is difficult to seize the opportunity to catch the fashion train of the times. Sticking to and moving forward is the relationship between personality and commonness, and the commonness of instant modernity lies in the nationalized personality.

How to recognize the mainstream fashion in today's world is a new big topic. I think we should first find the scale to measure it, and then touch its characteristics. The answer may be later.

Three dimensions can measure the mainstream fashion in the world. First, the ruler with the greatest common divisor is popular; The second is the ruler with the largest time and space span, that is, sustainable; Third, the most economical ruler, that is, good quality and cheap.

Four characteristics can touch the mainstream fashion of the world.

First, fashion is impermanent and conservative. The so-called "fashion is impermanent", because fashion is basically generated by the integration of technology and art. However, science and technology belong to the transformation of the new generation, while art belongs to the blooming and falling things. They never stop crossing the space-time tunnel. The so-called "fashion is also conservative", because fashion is not only for eye-catching, but also for instant pleasure. Fundamentally, fashion should firmly adhere to the basic bottom line of satisfying people's psychological demands of spiritual pleasure, cherishing life and freedom, and constantly pursuing the liberation of human nature.

Second, fashion is invisible and infinite. The so-called "fashion is invisible", because fashion basically belongs to the category of consciousness, concept and lifestyle. Today's people are no longer "seeing things without seeing people and seeing things without seeing literature", but "seeing things with seeing people and seeing literature". While enjoying the function of use value, they enjoy their emotional and cultural values. The so-called "fashion is unlimited", because all healthy and positive fashion in the space-time coordinates, the vertical and horizontal axes "take all", the vertical time extension is unlimited, and the horizontal social fashion is boundless.

Third, fashion is orderly in disorder. The so-called "fashion disorder", because fashion is like the Monkey King, changeable. It is also because people have personalities. Strictly speaking, 7 billion global villagers share fashion, as the saying goes, "each has his own love for turnips and cabbages". The so-called "fashion order" is because fashion is always a specific fashion form and always presents relative stability in the time and space nodes of characteristics.

Fourth, fashion has no borders and national characteristics. The so-called "fashion has no borders", because the world has become a global village. The so-called "fashion has nationality", because the biggest internal difference between nations is cultural personality. "Every beauty has its beauty", and clothing is a significant symbol of the externalization of a nation.

In the past few years, measured by these three rulers and compared with the four characteristics, we have seen that in today's multicultural world, there are three great trends sweeping the world.

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World mainstream fashion One: green health.

Not only in China, but also globally, the awareness of green health is unprecedented. This is a great popularization. Just take drinks as an example. Once upon a time, Coca Cola was arrogant, but now it is regarded as one of the "junk food". In 2006, a green pointing signal was raised in the night sky. The world's three major drinks, carbonated drinks, coffee and tea, and cola carbonated drinks fell from the peak, while green Tianran tea drinks increased by 30% every year. The consumption of natural drinks in China is increasing day by day. Japan and South Korea locked tea as the first drink several years ago.

The second mainstream fashion in the world: open and sunny.

In fact, the penetration of sunshine, transparency and openness is far more than clothing, architecture and the like. Careful friends will surely find that it has become the theme of the times. It not only covers and penetrates into all aspects of nature and human society. For example, China has established reform and opening up as an unswerving national policy. Now people pursue the sunshine government, the sunshine policy, the sunshine finance, the sunshine law, even the sunshine handsome boy, the sunshine girl, and so on. Moreover, it will step into people's inner world, cultivate sunny psychology, and harvest sunny mood. The reason why Shulang brand women's clothing is so popular is that Shulang people follow the fashion rules, which is not an accidental result of commercial hype.

The third mainstream fashion in the world: simple and convenient.

Let's take a look at some examples of how myths around us have turned into reality.

The clothes and quilts are becoming thinner and thinner. At present, the thick quilts have almost disappeared, and the old cotton padded jacket and sheepskin coat have almost been replaced by down jacket. Even down jackets are changing from heavy to light. Now Bosiden's down jacket weighs only 188g, only 1/3 of the weight 25 years ago. The thermal underwear 30 years ago was generally 800g, but now its weight is only half that of that year. Suits are light and soft, while women's clothes are light and transparent.

The Internet has sent mankind into the era of personalization. In January this year, the number of Internet users in China reached 513 million, with a penetration rate of 38.3%. The number of developed countries in Europe and the United States reached 60%~70%. Iceland is the highest in the world, with a penetration rate of 85.4%. There was an old saying in the past that "scholars do not go out, they know everything about the world." Now it seems that "talents (as long as they can access the Internet) do not go out, they can do everything about the world." Human beings have indeed begun to enter the threshold of the personalized era.

The three currents of fashion reveal to us that green health, sunshine and openness, simplicity and convenience are all different in form, but there is only one essence: lightness and fashion.

The three currents of fashion show us that on the one hand, the vitality of culture lies in that culture cannot idle, and there must be a carrier, either material or non-material; On the other hand, culture cannot be transferred without people. It must survive in people's lifestyle.

The three currents of world fashion also indicate to us that the villagers of the earth, including you and me, should bravely say goodbye to the traditional heavy life and embrace the modern version of the light and fashionable life.

Erenhot Mongolian compatriots marching on the fashion train of the times naturally desire to make their lives more fashionable and their homes more beautiful. Here, I would like to make three suggestions:

First, Mongolian compatriots usually live a double track life of making clothes in formal clothes and regular clothes. Festivals and sacrificial activities are represented by Mongolian gowns. Generally, people wear casual clothes. The so-called casual clothes can follow the mainstream habits of society, and they also hope that the municipal government will take the lead in organizing a team or holding a special design contest to redesign the modern Mongolian fashion that has the spirit of the "four spirits" of the Mongolian people and the flavor of the times.

Second, prepare for China (Erenhot) 2012 China Erenhot China Mongolia Russia National Fashion Festival and International Fashion Daily Necessities Fair. It is suggested that the municipal party committee and the municipal government concentrate their superior forces, organize a capable team, and make a feasible plan through special research. We should work together to use the "good steel" of limited people, property, preferential policies and considerate services to build and improve the quality of software and hardware at Erlian Port.

Third, to establish a research on Mongolian clothing culture Design Center or Mongolian Costume Culture Museum. It not only serves the local Mongolian compatriots, but also leads the new trend of the 2012 Erenhot China Mongolia Russia National Fashion Festival.