China'S Sock Industry Is About To Join The "Index Era"

"One out of three people in the world wear our Socks 。 The release of a sock industry index is also the first time in the world to release the sock industry index, which is a milestone. It will become a barometer to understand and predict the market situation of the sock industry. You can't look for an umbrella when it rains. You should have a forecast. In a clothing At the forum, a French Clothing exhibition A senior consultant once said that whether a man is fashionable depends on his socks, which shows the importance of socks. " Yang Shibin, president of China Knitting Industry Association, talks about the inseparable relationship between socks and fashion.

Recently, in China spin Under the joint click of Xia Lingmin, Vice President of the Industry Federation, and Meng Guofeng, Vice Mayor of Zhuji City, Zhejiang Province, the world's first sock industry index, the International Socks City sock industry index, was officially released and launched in Beijing. In the future, Zhuji will release the sock industry index of that month on the 18th of each month. Operators of the sock industry and related industries can check the index on the official website of the China Knitting Industry Association, the sock industry website and other websites to grasp the latest price trend of the sock industry and the price trend of raw materials in the sock industry.

Establish the international discourse power of China's sock industry

Xia Lingmin, Vice President of China Textile Industry Federation, Yang Shibin, Assistant President of China Textile Industry Federation and President of China Knitting Industry Association, Sun Huaibin, Deputy Secretary General of China Textile Industry Federation and Director of the News Center, Qu Jing, Secretary General of China Knitting Industry Association, Meng Guofeng, Vice Mayor of Zhuji Municipal People's Government, Vice Chairman of Zhuji CPPCC He Pingguang, Secretary of the Party Committee of Datang Town, and Wang Jianli, Deputy General Manager and Chief Editor of Shanghai Zhongxian Textile Technology Development Co., Ltd. attended the meeting.

Xia Lingmin said to reporters: "Today is a memorable day, and no country has released the sock industry index. The compilation and release of the sock industry index provides an indicator for the domestic sock industry to reflect the trend of the market, accurately reflect the direction of market changes, and give the industry an intuitive yardstick. This is important for establishing the voice and pricing power of the Chinese sock industry in the international market Strategically, it fills the gap in the textile and clothing system, indicating China's position in the world sock industry. "

"The release of the sock industry index has a guiding role in the industry, can reduce the blindness of production, avoid market risks, and can improve the market, which is conducive to China's winning the voice of the international sock industry price; has a guiding role in the transformation and upgrading of the sock industry, technological innovation, product research and development, energy conservation and emission reduction; and is conducive to improving the overall brand influence of the sock industry," said the industry insiders, The sock industry index will become the vane of creative research and development of the domestic sock industry and the barometer of the world sock market.

"As the largest sock production base in the world Sock industry index And strive for the right to speak in industrial competition. We have both strength and obligation. " Hong Dongying, president of Zhuji Socks Industry Association, said.

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Huge industry calls for the birth of index

Experts said that after more than 30 years of rapid development, this brand of socks industry has now formed an industrial cluster with Datang Town as the center, radiating 12 towns and townships around, and absorbing nearly 200000 employees. At present, there are more than 10000 sock manufacturing enterprises and 127000 sock machines. In 2011, the company produced 19.3 billion pairs of socks with complete categories. The sock and accessory industry realized an output value of 55.5 billion yuan, a sales revenue of 53.9 billion yuan, a profit of 4.6 billion yuan, and self operated exports of 1.146 billion dollars. The output accounts for 65% of the country, more than 1/3 of the world, and has established a pivotal position in the country and even the world. The sock industry of this brand has been established as the largest sock and raw material production base in the world, and has been awarded the titles of National Top 100 Industrial Cluster, Famous Sock Town in China, etc.

Such a huge industry calls for the birth of the index. Industry insiders told reporters: "The sock industry index can directly reflect the operation status of China's sock industry chain. Foreign businessmen can quote directly through the index, so as to avoid disordered competition caused by different prices. Moreover, relevant government departments can timely grasp the operation status, order quantity, inventory and sales status of sock enterprises. Once the index declines, targeted support policies can be issued to better To support and serve enterprises. "

"As the world's first data system representing the operation of specific industries, this brand socks industry index consists of product (price) index, raw material (price) index Index and prosperity index. The prosperity index reflects the overall situation of the sock market; The price index represents the sales side, which is equivalent to CPI; The raw material index reflects the procurement situation in the sock market, which is a cost analysis, equivalent to the PPI index. " Shanghai Zhongxian Textile Technology Development Co., Ltd., a senior analyst in charge of the index collection and database establishment, explained to the reporter.

The sock industry index rose sharply in August

According to insiders, the whole database takes March as the keynote when the first modeling was conducted, and sets the data of March as 1000 points, and then compares the data collected every month with the data of March to form an upward or downward trend of the index.

The sock industry index of this brand in August was 1004.77 points. The hosiery market recovered and rose from the downturn in June and July, mainly because the product and raw material (price) index in August was the same as that in June and July, while the Jingqi index rose significantly compared with that in June and July. Therefore, the comprehensive index of Datang hosiery industry rose. The reason is that many enterprises hold autumn and winter order meetings, harvest orders, improve the operating rate, etc., which makes the prosperity index rise.

Among them, the product (price) index in August was 979.13 points, the same as that in June and July. The product (price) index takes Datang Town as the center, radiates the surrounding Caota Town, Anhua Town and other related industrial cluster areas, and divides enterprises into three grades according to the size of enterprises. Each grade sets sample enterprises according to different product varieties, with a total of 100 sample enterprises. The data collected by the index sample is generally the data of enterprises' leading products, which are synchronously converted according to the seasonal production conversion of enterprises, and the index weight proportion is allocated according to the distribution of the market share of the total amount of local products.

The raw material (price) index in August was 1010.64 points, which was the same as that in June and July. The raw material (price) index is based on the fluctuation of the market price of the products purchased by the enterprise. After extracting the data of the raw material manufacturer, the local raw material trade market and the designated raw material purchasing enterprise, it is made by focusing on the comprehensive production of products.

Prosperity index is generated according to the order quantity, production load, inventory, export data, etc. provided by designated enterprises every month in a timely manner, according to different proportions, combined with the operation status of the whole local industry, and directly feedback the operation status of most enterprises in the industry. The prosperity index of Datang sock industry in August was 1052.22 points, significantly higher than that in June and July.

The whole data model is established in the weighted average mode, which can more intuitively feedback the industrial operation, survival and average profit status. This sock industry index can provide industry operators with an intuitive understanding of the industrial situation, so as to avoid blind pursuit of vicious competition at low prices and neglect of enterprise costs; Provide effective data support for relevant functional departments of the government to grasp the laws of industrial development and support the development of enterprises; Make the enterprises in the industrial cluster understand themselves, feel the trend of the whole market, and provide analysis basis for timely self adjustment; Moreover, it provides guiding data evaluation and procurement for international purchasers Analyze data 。

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