Jiang Hengjie, Executive Vice President Of China Garment Association, Talks About The Impact Of The Financial Crisis On China'S Textile Industry

?

Recently, we were watching. The first half of the year was bad, and we are looking forward to the second half. I have just returned from Italy, and I have also been to the United States. I feel even worse after returning. However, seeing that the leaders of governments at all levels, the Party Committee and the government attach great importance to it and are introducing targeted measures in succession, I feel a bit confident again. Recently, I have been in contact with enterprises in some places and are concerned about the trend of the industry. What should we do in the second half of this year and next year? The first half of this year has passed. We can't help but look forward to a good situation in the second half or next year. All the questions we talked about focused on two points. One is whether our own thoughts and understanding are ready, and the second is whether the various actions and measures for positive response have been implemented.

In the economic crisis since 2008, we said confidence is more important than gold clothing How does the industry do. Second, the financial crisis may affect China spin Clothing has an impact, and the impact is profound. Looking back, we see a lot of appearances, but we don't see the real impact of the financial crisis on our industry. Now it seems that after realizing a certain degree, we dare to say something. In the past, when we generally analyzed, we said that there are two problems for the Chinese people, which are global problems. The first is to eat. 1.3 billion people eat. Our agriculture is valued. The second is our clothes. As a sunrise industry, we will only wear more and more beautiful clothes in the future, and will be more and more healthy in the future. Now it seems that we will be more and more comfortable, because leisure is a basic way of life in the future.

　　 financial crisis By last year, a year and a half had passed. As soon as the Spring Festival came, our media said that there was a shortage of migrant workers. Our social security minister and deputy minister said that by the end of the 13th Five Year Plan in 2015, our workers' wages would double, which brought about a rapid rise in our labor costs. Later, it developed for a period of time. It was said that our failure to get loans was a problem. Now it seems that the essence of the problem is not the same. It is all an appearance. It seems that the market demand has changed. At this time, our reform is forced to this end, and the issue of reform and innovation should also be put in front of us.

Now there is a common problem in our industry. Since we have encountered a problem, we still don't recognize and acknowledge it. The market changes rapidly, and you still have illusions, that's not good. Two months ago, we held a princes' meeting in Beijing, and one of the bosses said that in the early days of reform and opening up, the wave of reform came, and all the old sows could go to heaven. Now it is not. The relationship between supply and demand has changed. In the past, it was a shortage economy, and everything produced could be sold. Now, what consumers need, you can produce. Now, it is said that immortals cannot go to heaven. Why? Consumer confidence has changed, leading to a decline in consumer behavior. If they don't sell, what do we produce. So our problems are becoming clearer and clearer. What should we do if the relationship between supply and demand changes? This is forced by reform. It's completely different from thirty years ago.

This is a mood and confidence I want to express, clothes Always wear it. Be sure to wear it beautifully and comfortably.

After the relationship between market supply and demand occurs, this has put forward new requirements for our enterprise. In the past, we always stressed to assess the situation. Yes, what are your countermeasures? Not without these things. Now it seems that we are engaged in Clothing industry Everyone has made innovations in all aspects. We really need to make innovations, and the measures we should take should be studied. I initially thought about five aspects and two links.

First, from the inside of our industry, since we are engaged in garment manufacturing, we should do a good job. First, we should analyze the industrial advantages of China's textile and garment industry, the processing technology, equipment, process, etc. accumulated by the three decades of reform and opening up, and the advantages accumulated by some market channels. How can we make good use of them, Now we can achieve the best clothing in the world. Without a good name, we cannot sell clothing without a sense of fashion, cultural connotation and brand value, nor can we achieve value. So we should consider from the industrial chain. Every region, every enterprise and every brand should have this understanding. It is a kind of mentality for us to assess the situation. First of all, we should analyze the advantages. If we compete with others, what are your advantages.

Second, our clothing industry has developed for 30 years, which is a very valuable one. We took the lead in implementing the famous brand development strategy. We have developed for 30 years, especially in the recent ten years. How to face the new situation in the next step? There is another way to do fast. Fast fashion will become a mainstream or an important tributary in the future. It will be useless if you do it well. The quality of your work is the best and the cost is the lowest.

Third, the characteristics. Many enterprises have a slogan, no one has me, and so on. A series of planning, including enterprise development strategies, have these slogans. It is better to do the best quickly. Because the pace of life is getting faster and faster, digital technology, information technology and so on, these are many, are a word, fast. Whether you do it professionally or excellently, you need to block it.

Fourth, market It is very important for the textile and clothing industry. Our products are commodities. They are valuable when they are sold in circulation. If they cannot be sold, they are inventories. So every enterprise must pay attention to the layout of the market, the style of its own product brand must have a precise positioning, and it must innovate channels. Without channels, everyone can't sell to you. And now we are particularly concerned about deep marketing, pay attention to saving, innovate in the improvement and control of business costs, and finally improve efficiency.

Fifth, as an enterprise, as a brand, this is a value orientation. We must adhere to the market orientation, pursue the market value, and constantly improve the market efficiency. Finally, our enterprise brand pursues the ultimate goal. A boss invested in clothing. He said that the ultimate goal was to play, not to pursue the profit rate of capital, which was nonsense. We should occupy a controllable market, a profitable market, do one thing, sell one thing, and earn one thing. In the end, our enterprise must treat products as commodities, which is an ideological treatment. In the past, our manufacturing industry was talking about how our products are. If you treat your products as commodities, you will have different ideas. When we exchange money in the commodity market, your brand will have value. You must think about this, This sentence is very important. Your products connect with the market, but there is still a small part of it. The market is the exchange of money and goods, and then there is the value of goods. Only after you have established such an idea can you have the conditions and make up your mind to abandon the previous development model of "spreading big cakes".

The second link is to create an external environment suitable for the development of enterprises and the rules of the game of competition. Now there are too many gray things. Everyone is keen on this irregular and disorderly competition in the gray area. Our government should act decisively to clean up and rectify the market competition rules. The voice of enterprises should be grasped in a timely manner, but the government should establish the order of market competition and relevant laws and regulations. Another is to help enterprises solve practical problems. Some enterprises have no way through their own efforts, such as tax relief. We conducted a survey in different areas before the Spring Festival last year, which reflected our difficulty in recruiting workers, There is also the problem of difficult electricity use. I say that it is not a fundamental problem. The key is that our enterprises can not afford the cost and profit space. In addition, the relationship between supply and demand in the market has changed. This is not a problem that our enterprises try hard to solve. At this time, we should adopt the universal approach in the world to properly reduce and exempt the tax burden of some enterprises.

On this forum, I appeal to governments at all levels to pay attention to our textile and clothing enterprises, and reduce taxes and fees when it is too much to bear in the process of development. In addition to our difficulty in recruiting workers, including social security, including electricity and loans, I am here to make this sound in advance, and our tax issues should also be adjusted.