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    YOUNGOR Is Holding Hands To Find A Breakthrough.

    2012/9/20 10:35:00 27

    YOUNGORHao Shi MaiMarketing Strategy

    It is understood that it was founded in 1887.

    Hart Schaffner Marx

    Brand is one of the oldest clothing brands in the United States. With the modern design style and LifeStyle design concept, it has become the leader of the mainstream men's fashion in the United States.

    The main consumers are professionals and business elites who are active in the city, and gradually win the support of the American upper class and celebrities. Their customers are in the political, sports and even the international superstar Hollywood.


    RidI.Biegel, President of Ho Shi Mai, said that China is the first stop for them to implement the global expansion strategy and the layout of the Asian market. They are very optimistic about China's high-end business men's wear market.

    After a long period of research and investigation, the choice of cooperation with YOUNGOR is based on the mutual understanding of quality and innovation.


    Standing on the side of the lion, we can easily understand its choice.

    Youngor

    Strategically, no matter whether the pfer of production to the domestic market with significant cost advantages or the channels of localization promotion, the answer sheet that YOUNGOR can deliver is almost without suspense.

    And YOUNGOR, who has always been low-key, has been working with foreign brands for a long time. Even though splashing ink is not enough, it is enough to make people curious.


    Li Rugang said, Hao Shi Mai brand is not only a long history, but also has rich experience in asset management.

    Chinese brands have been developing rapidly in recent years, but there is still a gap compared with foreign high-end brands.

    The entry of Hao Shi Mai will undoubtedly bring mature market management experience and refined brand management concept.


    For "

    Golden Youngor

    Li Rugang's concerns are very realistic: the same is YOUNGOR, because of the technical factors such as fabric, design and so on, resulting in price disparity, and consumers' sense of identity is not strong.

    "It is difficult for a brand to maintain 20%~30% growth every year. We hope to expand the profit margin through cooperation."


    The other layer of cooperation is the answer only after repeated questioning by reporters.

    "We are currently pulling out a team to make a big impact on the whole brand of YOUNGOR, but it is really a breakthrough that we have been trying to find.

    Li Rugang admits that a strong desire for breakthrough is the intrinsic motivation for this cooperation.


    For the Chinese clothing brand which always lingers in the middle end, the lack of world luxury goods has always been a complex proposition.

    Including giant enterprises like YOUNGOR, they have never given up the multi-dimensional breakout and attempt, nor can they get rid of the mass brand's imprisonment.

    "The key to upgrading YOUNGOR lies in intensive farming, which involves many trivial aspects, such as product design, logistics and distribution, and store management.

    A direct confrontation with international high-end brands has opened up a brand new business with complementary advantages, and is also a perfect opportunity for YOUNGOR to clean up its thinking.


    Li Rugang has a very chewy phrase: "always without cooperation, always like a frog in a well. Cooperation may fail, but the positive effect it produces is also what we want."

    This is obviously more straightforward than we often hear, "bringing in the high-end brand today to send out the excellent brand tomorrow" is much more straightforward and simple, and its corresponding results are not necessarily pessimistic.


    For the Chinese clothing brand which always lingers in the middle end, the lack of world luxury goods has always been a complex proposition.

    Including giant enterprises like YOUNGOR, they have never given up the multi-dimensional breakout and attempt, nor can they get rid of the mass brand's imprisonment.

    "The key to upgrading YOUNGOR lies in intensive farming, which involves many trivial aspects, such as product design, logistics and distribution, and store management.

    A direct confrontation with international high-end brands has opened up a brand new business with complementary advantages, and is also a perfect opportunity for YOUNGOR to clean up its thinking.


    Li Rugang has a very chewy phrase: "always without cooperation, always like a frog in a well. Cooperation may fail, but the positive effect it produces is also what we want."

    This is obviously much more straightforward and simple than what we often hear, "today's high-end brands will come in to get the best brands out tomorrow". The result is not necessarily pessimistic.

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