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    Famous American Casual Wear Brand GAP: Enjoy A Natural And Comfortable Life.

    2012/9/20 13:40:00 32

    The USGAPBallet

     

       U.S.A The famous young casual wear brand GAP, which is the main line of youth, launched many new advertisements in the United States this month. One of the most popular advertisements is an Asian girl wearing a white shirt, jeans, a red belt, and a pair of sky blue ballet shoes. She is Tan Yuanyuan, the chief Chinese dancer of the San Francisco ballet.


    Tan Yuanyuan is coming along with San Francisco. Ballet In London, mother Zhang pointed out that the advertisement was filmed in July and took about a day to finish. There are several different pictures of Tan Yuanyuan in American advertisements.


    San Francisco Market Street GAP The display in the shop is Tan Yuanyuan's whole body photo. His right foot is lifted up to the sky, and his left foot is firmly on the ground, which fully shows the soft and elastic elasticity of the jeans. There is also a half body portrait of Tan Yuanyuan, with long hair and the same spirit.


    Zhang Su said that photos can be seen in many magazines. In addition, another picture of Tan Yuanyuan will be seen on the large billboard beside the highway, with a side leaning posture and a ballet shoe on the right side.


    According to the understanding, GAP launched a new ad this season. It has selected 10 young generations of singers, musicians and dancers, including Yvette brothers, Kim khaki and Kam duet.


    Another Chinese spokesperson invited before GAP was Hollywood actor Lucy Liu. Since Tan Yuanyuan's debut, he has only endorsed Rolex watches and the GAP dress.


    GAP is one of the largest clothing companies in the United States. When it was founded in 1969, there were only a handful of employees. Now, it is a multinational company with three brands (GAP, Banana Republic, Old Navy), more than 4200 chain stores, annual income of more than 13 billion dollars, 165 thousand employees. It is the largest clothing retailer in the United States alongside Zara and H&M, and now has more than 4200 chain stores. Like McDonald's, it achieved the biggest expansion in the shortest time. "What is the philosophy of GAP expansion?" The writer Luis Nivo explains this. He wrote a book without GAP authorization, reading GAP from inside and outside. The analysis of GAP is very deep, and some points are extremely sharp, which has aroused the dissatisfaction of GAP executives, and ordered the middle and top managers to read this book. GAP was born in the United States and became the fashion choice of American teenagers. What GAP brings to people is a kind of leisure temperament. It enables the unfettered American youth to enjoy the natural and comfortable life. The most classic design of GAP is still a series of jeans that have been frustrated but flourish when the GAP brand was founded. The feeling of not being bound has become a model pursued by the young generation of the whole world.

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