Qingcheng Clothing Market "Seasonal Alternation" Is Blowing Strong "Discount Wind".

At the end of summer and early autumn, with the weather becoming cool every day, many businessmen in the capital hit the "season changing promotion card", and a strong "discount wind" appeared on the market. For businesses Sales promotion Some people agree, some suspect, but most consumers think that seasonal promotion is a good time to spend less money on new clothes.

Recently, the reporters visited our major stores and found that the big and small boutiques and shoemaker in the market had launched "promotional sales, X discount" and other promotional signs, not only the "low price" clothing, shoes and other commodities, but also some brand stores and franchised stores played a "discount" card. Walking in Zhongshan Road, Victoria, nationality, Beijing Wangfujing and other shopping malls, businesses can be seen everywhere, such as "season end promotion, clearance processing", "buy one get one, buy two to send one", "full court 50 percent off, super value reduction" and other promotional slogans. And the store's autumn clothing has occupied the location of 2/3, and some showcases can't see the shadow of summer wear. A shopping mall guide said, because the weather is relatively cool during this period of time, so the autumn listing time is earlier than last year. Reporters also noted that the current autumn clothing listed on shirts, long sleeved T-shirts, knitted sweaters, windbreaker, small suits and so on, and the new autumn suit, apart from individual brands play a "10 percent off" discount, the majority. brand They are all sold at the original price.

　　 Autumn dress Busy occupying the market, summer clothing is also staged "last Craziness". Reporters noted that in some stores, including shirts, T-Shirts, trousers, jackets, sandals coincide to launch a new round of promotional offensive, "2 fold up", "late summer clearance", "58 yuan to 68 yuan", "100 yuan to reduce 50 yuan" and so on. "Now almost to the end of the summer sales, brand stores are making the last effort." A brand clothing store manager said, "like 2 or 70 percent off clothes are losing money, and try to clean up the inventory. So much discount sales, on the one hand is to clear goods, on the other hand is to increase popularity, and promote autumn clothing sales.

Most of the consumers feel very beneficial to all kinds of "season promotion" activities. In a clothing store in Victoria, the reporter met two shopping ladies, each carrying two or three shopping bags. They told reporters that the clothing in the brand store was very expensive at the full price and could not bear to buy it. At this time, many shops were promoting sales, which would be much cheaper and much cheaper. The clothes are also new this year. They feel that their value is beyond their value. However, some consumers are not interested in the "season discount", and Ms Xu, who often goes shopping, thinks that many of the discounted clothes are broken codes, and some clothes are first priced and then discounted, and clothes do not necessarily have to wait for a discount. And a shopper of a special store also said: "some fashionable consumers do not discount, buy clothes only look at the style."

So how can consumers choose the best clothes? This reporter interviewed many years in the wholesale clothing wholesale lady Xu. According to it, although the discount clothing is relatively cheap at present, it can not be seen cheap, so it must be suitable for oneself to pay for it. Therefore, in the face of the sale of discount clothing, we must keep a cool head, learn Taobao, do not buy home but find it useless. At the same time, in order to avoid being fooled, consumers try to buy clothes at some brand stores, because the price of clothing in these places is fixed, and the discount offered is naturally more realistic.