Clothing Enterprises Should Avoid Blind Marketing

Blindness is the harm of the continuation of opportunistic behavior of Chinese marketing at the market level, which is mainly reflected in following the trend of project selection, the disconnection between enterprise marketing decisions and the market, the market behavior imitating others, and the more we learn, the more confused we become. The root cause of the harm is that we have not been able to recognize the reality of market development, and have not yet stepped out of the habitual thinking and behavior of past opportunistic success, Therefore, when faced with opportunities or development bottlenecks, enterprises often start blindly and rush through the process, ending in failure. Blindness The operation and development of most small and medium-sized enterprises in China, which are still in the initial and growing stages, are full of more uncertainties. It is obviously not enough to persuade enterprises or marketers to clear and prevent their hazards. What is more important is the reverse change starting from changes in thinking and behavior, which will lead to the clarification and final formation of the basic path of enterprise growth.

　 1、 What does blindness bring to garment enterprises?

Blindly follow the trend: following the trend is the normal state of the Chinese market. This normal state is related to the market and policy environment, but it is a morbid state of decision-making and behavior for enterprises. In the eyes of many enterprises, the project of "less investment, faster results" is a priority. Therefore, neither market research nor clear balance between opportunity and strength is made, Not to mention the setting of competition threshold and the consideration of how to achieve transcendence. Usually, the first step is to enter the market by making decisions, followed by advertising or crazy Marketing Bombing, quickly set off a price war, and then tried to cut corners to reduce costs. As a result, the market foundation was hurt, and the industry declined rapidly, making it difficult for enterprises or projects to sustain. This kind of typical pedlar thinking and behavior derived from blindness exists in large numbers, which brings enterprises the dispersion and waste of resources, and misses the required courses of enterprises that really fit the specific stage of the market and industry. The wrong direction, the wrong path, and everything is wrong.

　 2、 The starting point for eliminating the harm of blindness:

Starting point of thinking: When we get lost, the best way is to return to the starting point. By answering these basic questions, enterprises will have a starting point of thinking to eliminate blindness, realize fundamental regression and sustainable development, and lay a foundation for the next step of behavior change.

Starting point of behavior: With the basis of starting point of thinking, starting point of behavior will become relatively easy. We should make important and priority choices in sorting out the basic issues of marketing. We should only avoid immobility, but also avoid chaos. We should realize that the value and significance of this action is far from being a whim for some theories and deception, Even it is not only to change the blindness of marketing, but also to take strategic actions. It is the behavior and even the change of values to accumulate strength, practice hard and lead the enterprise to sustainable development.

　　 3、 The future of post blindness:

Blindness seems to be a lot in China Clothing enterprises When we come from the big environment of opportunity based success, when we are faced with the overwhelming concept, theory and deception of good and evil, when we have no time and resources to establish a systematic marketing management system, and when we encounter the bottleneck of development, blindness is inevitable, however, it is imperative to eliminate the harm of blindness, We will eventually come out of blindness to welcome a new future, and all of this requires us to be down-to-earth. When we understand the enterprise resources and reality, we will no longer use the feeling to evaluate opportunities, no longer pursue popularity, return to the creation of marketing fundamentals, and begin to study and revise the value of the enterprise's own marketing fundamentals, Practice our own growth path.