Clothing Marketing Skills -- Industry Penetration

Talking about "

"Two words have some headaches. Many people understand" marketing "as if they want to sell their products in any way. Most of these misunderstandings are business personnel or business contacts, which can only be called" promotion ". This is also one of the topics that I have reminded you in many training sessions." marketing "is not a single way. It is a kind of macro impression. Marketing does not sell products in an effective way. It should consider the brand of the whole product and enterprise, and the establishment of brand is often an important part of marketing.

Only by establishing brand can enterprises enter healthy and healthy development.

Today, I want to share with you the way of marketing with "industry penetration". I remember that this concept should be raised last year. Of course, I don't know how to say the specific terms of similar practice, but I want to call it "industry penetration", which is easy for everyone to understand. No matter what products we are making, it will ultimately serve our customers or consumers, whether it is physical or virtual industries. Only when we make the industry thorough, then I think your services or products will not be sold.

Of course, the premise is: "we must have quality products or services".

To put it simply is to pass on your products, services and ideas to the industry. Most entrepreneurs get a project. They just want to know all the people in the world right away. What I hope is that people in the world will only consume your products or services, but I can't tell the big family that any product or service can't satisfy consumers all over the world.

All people have to eat, but not all people eat only one kind of rice.

So good.

Marketing must aim at the customer group you are targeting, take our TVC flat panel audio, though the product is new - the combination of painting and sound box through technology patent technology, so the consumption group is really very wide. Families, hotels, cafes, teahouses and other leisure and entertainment venues can be used. This is also why many people ask, "why not advertise in the media such as television, newspapers and so on?" of course, we will also selectively do some. At the same time, I will ask: "today's TV and newspaper ads are what people are watching", such as TV ads are children like to see......

And the cost is relatively high. We can't compare with Haier's enterprises. Their advertisement is to let children know Haier when they are born. Haier is already deeply rooted in their minds when children grow up.

So in the flat panel sound industry, I suggest that when we do marketing promotion, we must take into account our partners and consumers. We spend limited experience on targeted groups.

It's like opening a special store, not just looking at the flow of people, but also paying more attention to the context of these people. Where are they coming from? Where are they going? Are they our consumers?

..

In the civilian field, we firmly grasp the industry penetration related to household.

For example, since last year, we devoted exclusively to smart home magazine advertising for a year and a half. We have achieved great results in the two-way cooperation around decoration companies and smart home channels. We can make nearly 70% of smart home distributors and customers know that TVC flat panel sound is more in-depth understanding, and we are not going all the way in the whole marketing process.

Here are more reminders of people on the road of clothing marketing, a large market industry, we first subdivide it, start from a small age! First, do a small area of cooked, thorough!

We must lock in target groups and carry out promotional activities in various directions. Even if they are not consumers or partners, we should let them know and understand them consciously, because they will play a certain role in this industry.