Xintang Town, A Famous Denim Town In China: "Xintang Cowboy" Is The Key To Go Out.

Industry faces challenges

A few days ago, the reporter learned from the news conference of "2012 China Guangzhou (Xintang) international cowboy dress Festival" that as the 60% place of jeans production in the country, Xintang government strongly supported Xintang cowboy.

Clothing enterprises boldly "go out", expand and strengthen foreign trade export, expand sales channels, enhance the brand's continued competitiveness and market share, and start the brand of "China denim garment famous town".

Luo Bei, vice president of Guangdong Textile Association,

Faced with unprecedented challenges, shrinking demand is the main factor restricting the export of textile and clothing.

In recent years, there are both external factors and internal factors affecting the development of the industry.

"External factors such as tighter liquidity, difficulty in corporate loans" and so on.

Increase investment in science and technology and cultural connotation

Luo pointed out that in the first seven months of this year, the national textile industry achieved an industrial output value of 3 trillion and 146 billion 713 million yuan, an increase of 10.93% over the same period last year, an increase of 18.8 percentage points from the previous year, an export of 137 billion 401 million US dollars, a decrease of 0.2% compared with the same period last year, and a fixed investment of 416 billion 398 million yuan, an increase of 16.9% over the same period last year, an increase of 19.5 percentage points.

The profit in 1~6 months was 114 billion 793 million yuan, down 1.94% from the same period last year.

Textile industry as a traditional livelihood industry should focus on sustainable development.

The development mode of low added value is becoming more and more difficult to meet the requirements of economic development. It is an inevitable trend to increase the input of science and technology and cultural connotations of products.

Facing the problems of recruitment difficulties and rising costs in the current clothing enterprises, Zengcheng City

Liu Yangbo, mayor of the people's Government of the town, said: "this is not a problem for enterprises that have the strength to take the road of brand. To solve these problems depends on the improvement of the environment. On the one hand, we should increase the brand publicity of Xintang cowboys and take the branding route.

On the other hand, Internet sales is a major trend. The government attaches great importance to it, and has signed a network sales agreement with Alibaba to build a platform for government enterprises to establish channels for Xintang cowboy sales. "

According to statistics, Xintang town has 4766 denim textile and garment production and related enterprises, accounting for nearly 80% of the number of Xintang industrial and commercial enterprises, and over 60% of the denim garments in the country are from Xintang. The products are sold to dozens of countries and regions such as Russia and the United States, and are the largest denim garment production and export gathering areas in China.

It is reported that "2012 China Guangzhou (Xintang) International"

From September to November, we will hold many activities such as commerce, forum, costume design and so on in Guangzhou and Xintang.