The Current Situation Of High-End Clothing Industry

Since China joined the WTO eleven years ago, Chanel, Louis Weedon, Hermes, GUCCI and other high-end brands have poured into the Chinese market.

The trend of high-end is obvious.

The reason is that the renminbi continues to appreciate, the euro continues to depreciate, and Chinese consumers are international.

The purchasing power has been greatly enhanced.

The forward-looking Industry Research Institute released a series of market research and released the data report: in 2010, China's clothing consumption and high-end clothing consumption index increased by 31.2%, while the middle end clothing increased by 19.2%, while the low-end clothing increased by 18.4%.

In the 201 year, the price of clothing for domestic brands rose by 35.7%, and sales of clothing were in the doldrums.

But under the same circumstances.

Sales of high-end women's clothing have been strong, reaching a 20% growth rate.

In addition to the macro factor of the general growth of purchasing power of Chinese consumers, another important reason is that the enrollment expansion of colleges and universities has promoted the rapid upgrading of women's education level in China.

According to statistics, in 2011, the number of women in the 25-29 year old employment group was much higher than that of male students.

Nowadays, women's development opportunities in high-income jobs have begun to divide equally with men.

The third industry promotes women's high-end consumption.

At the same time, the rapid rise of China's third industry will also create more high-income employment opportunities for women.

The third industry in the world is dominated by women. Business activities give women more and more advantages, which greatly improves their performance.

Status, high-end women's clothing consumption growth for granted.

In the high-end clothing for women, the highest total consumption is women between the age of 31-35, and the 41-50 year old women who spend a lot of money on the purchase of single garments are 2019.85 yuan in average.

The other 70 and 80 will gradually enter the age range. The consumption of mature high-end clothing will be higher and higher. Of course, they will have more and more ability to bear price.

In addition, the two or three line cities in China also showed a trend of sudden emergence.

Nowadays, there are more and more branded shopping malls in the two or three tier cities, and the consumption demand for high-end clothing in two or three tier cities has increased significantly.

Non provincial cities

Consumption has jumped from 12.2% in 2008 to 39.9% in 2011.

This shows that China's high-end women's clothing market vacancy is huge, the development prospect is very attractive.