Part Of The POP Platform Sellers Are Dissatisfied With Promotion, Jingdong Quit "Friends"

The electricity supplier's continued price war has attracted the attention of consumers, but the chaotic price system has also made suppliers feel embarrassed by "suffering words".

Reporters learned that

The "300 to 1000" promotion campaign is experiencing a rebound of some POP platform businesses.

According to Wei Wei, general manager of electric business of Jasonwood, its brand has not signed up, but has been added to the Jingdong promotion page, and the 1000 yuan coupon in the activity also requires businessmen to pay the bill.

After negotiating with the Jingdong and making clear that they did not take part in the activities, they encountered the situation of freezing money, forcing the shelves to go off, and unable to log in to the backstage.

"Just now let's start with activities and talk about future development and cooperation opportunities.

1000 yuan is whether we return or Jingdong itself out, it is not clear.

A man who thought he had been killed.

Brand told reporters.

Jingdong did not agree with the above statement. In a statement sent to reporters, the operator said that operators would communicate in accordance with the principle of voluntary participation by businesses before promotion.

Before the event, Jingdong mall and Jasonwood communicated through QQ, which agreed to participate.

On the platform, merchants choose to go off the shelves and suspend shipment. They are operated by themselves after being threatened by "friends", not by Jingdong.

Some businesses are dissatisfied with promotional activities.

"We have decided to formally withdraw from the Jingdong."

Wei Wei told reporters that in August 15th, as a partner of Jingdong's POP platform, he received a notice from Jingdong that he was asked to "pay for resources" in September 3rd and take part in the "300 to 1000" campaign.

"At that time we discussed internally and decided not to take part in it."

Wei Wei said that Jingdong asked the participating businesses to register with Jingdong, and they did not sign up.

In August 30th, Jingdong contacted them. They expressed the hope that they would take part in another promotional activity, "school starts half off", and the two sides did not talk about it.

According to Wei Wei, in September 3rd, Jasonwood staff found that their brands were on the page of Jingdong promotions, and at 5 p.m., they could directly click into the Jasonwood store through the promotion page, which means that Jasonwood shops were involved in the "300 full 1000" activities.

This makes Wei Wei very dissatisfied, in his view, Jingdong as a platform, should not be without the permission of shops, put it in the promotion page.

Later, Wei began to negotiate and asked Jingdong to withdraw the activity page.

Wei Wei was surprised that his backstage account on the Jingdong POP platform could not be properly registered. "The background was locked, and no way to log in through the account password was forced to take part in the activity."

In order to prove this statement, reporters on a number of Jingdong POP platform

The supplier understands the situation.

A businessman who declined to be named revealed that Jingdong had a tough attitude. He warned that if he did not take part in the event, he would not take part in all the activities of Jingdong. "My store account can not be registered, and all the inventory is adjusted to 0, that is, it is blocked."

Earlier, it was reported that thousands of paper cranes had refused to take part in the event and were refused by Jingdong. Merchants insisted on not participating in activities, and Jingdong restricted sales of all goods in their shops.

In September 5th, reporters tried to search for thousands of paper crane men's clothing in Jingdong mall, suggesting that there was no relevant merchandise.

Jingdong Eve flagship store has also announced shop Announcements: "due to system failure, Jingdong mall 300 donated 1000 activities appear Eve Li information, but Eve Li is not involved in this event."

In addition, Jingdong's flagship flagship store has also issued a notice that "warehouse adjustment can not be shipped", and all goods in the store are off shelves.

But yesterday (September 6th), thousand paper crane menswear has returned to normal, Jingdong Eve and the odd shop page can not see the above announcement.

Jingdong spearheaded the "friend business"

For Wei Wei's above statement, Jingdong has another version.

Jingdong sent a statement to reporters yesterday that the mall operators will communicate in accordance with the principle of voluntary participation before promotion activities.

The Jingdong business city and Jasonwood communicated through QQ before the event, and the other agreed to participate.

Jingdong also provides a screenshot of the chat record between Jingdong mall operators and Jasonwood.

But this has been questioned by Jasonwood.

Wei Wei told reporters that the chat records produced by Jingdong were processed, and he also provided another page chat record to prove that he did not commit himself to participate.

For other businesses to withdraw from the situation, Jingdong said that through internal verification, the business exit situation is true, but Jingdong mall forcing businesses to participate in promotional information is purely fabricated.

In the event, the merchants who chose to go off the shelves and suspend shipment were actually operated by themselves after being threatened by the "friends", not by the Jingdong.

The Jingdong mall strongly condemned the "merchants" forcing merchants not to take part in the promotional activities of Jingdong.

Responding to Jingdong's response, reporters first contacted Tmall, Jingdong's largest "friend".

Tmall public relations official said, "we are the platform, we do not sell goods, and do not pressure merchants to pay for goods. Businesses have absolute freedom."

So,

Businesses will never be asked to shop elsewhere. "

Reporters found that in Jingdong's response, still did not explain clearly the situation of thousands of paper cranes, Jingdong Eve flagship store, Jingdong, and so on.

A controversial POP platform

In addition to disputes over the participation of promotional activities, Jingdong POP platform some businesses have also criticized the accounts set by Jingdong.

A businessman who declined to be named told reporters that under the platform mode, businesses had to pay part of the cost, and all pactions were in the Jingdong account during the account period.

In a contract between Jingdong and POP suppliers, the merchants and Jingdong settled in 3 ways, one month, one half month and ten natural days.

But the businessman said, this does not mean that suppliers can get the loan smoothly, because there is usually 15 days of reconciliation.

Plus these 15 days, the long account can reach 45~60 days.

For the above statement about the accounts, the reporter failed to get the Jingdong's confirmation.

According to the reporter, on the Tmall and QQ online shopping platform, the volume of pactions generated by merchants does not enter the account of the platform provider, but is paid by the three party, such as Alipay, fortune paid, and so on.

The person in charge of an e-commerce website told reporters that the amount of paction in the account of the platform provider in the account period is risky, which not only increases the financial pressure of the merchants, but also may embezzle funds.

The above view has been recognized by a big brand Jingdong. The platform business is currently in the procurement and POP platform of Jingdong. He believes that the POP platform mode of Jingdong is very stressful for small and medium-sized sellers.

According to him, from January to June this year, the accounts of Jingdong significantly longer, although its brand and Jingdong signed a 30 day account, but once dragged to 90 days, this situation did not ease until July.

"As partners, we do not know the actual situation of Jingdong, sometimes we will control supply appropriately and observe the change of account period."

He said.

According to data from Analysys think tank, sales of Jingdong's POP platform reached 3 billion 500 million yuan in the two quarter.

Prior to that, Liu Qiangdong announced that the book capital of 8 billion 700 million yuan, it seems that there is no shortage of money, but there are interviews with the object, Jingdong in this year's price war to pressure a lot of businesses.

In Wei Wei's view, Liu Qiangdong likes price war, and the cost of price war is to let merchants undertake the coupons.

The previous two promotions originally agreed that the promotion fee would be issued by the Jingdong, but Jingdong would allow businesses to pad money on the grounds of application for trouble, and then deduct the business hours when the service was settled.

Wei Wei questioned that Jingdong was taking money from merchants to fight price wars.

However, the above statement failed to be confirmed by Jingdong.