National Day Promotion Season, Clothing Manufacturers Must Know Several National Day Promotion Themes

1, the theme of straightforward activities should be based on the maximization of the interests of customers.

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Activity itself is the price of shopping, and there is no other gimmick, so we must refine the activity to the best interests created by customers and serve as the theme of publicity.

If the way of cash return is used, it will be more attractive if the "maximum return XX yuan" is used as a publicity point, but if we turn the cash dividend into a consumer interest point, the "maximum savings of XX yuan" will be more appealing to consumers.

2, prudently use the theme of violence.

Straightforward is not violence, some enterprises like to use the word "bottom up", "Craziness" and "1 fold up" in the theme of promotional activities. However, it is important to note that these promotional themes can not only promote consumers' sales, but also consider the sales profits during the activities, as well as the ordinary sales and brand image after the event.

Too much "violence" promotion theme may affect consumers' trust in the brand. Most consumers want to be able to get substantial benefits from business promotion, and do not want to be labeled as "cheap and grab the goods". Therefore, we must analyze their brand and product positioning comprehensively, and avoid "blind" packaging.

3, emotional themes are easy to impress customers.

The reason why it is recognized by consumers is that it can also satisfy consumers' demand for products and purchase their hopes, but it can also impress consumers' emotional appeals in some aspects, form resonance and establish lasting relationships, and then form consumption habits or brand loyalty.

In fact, it means that the theme should have a certain culture. For example, some enterprises like to use the words "dream plan", "thanksgiving" and other words in the promotion theme, that is, this is the reason.

4, the theme of interaction and convening attracts customers better.

"Look for..."

Words like "Carnival" and "together" are often used in promotional topics to attract customers' interest in participation.

5, reverse thinking, avoid "get together".

Promotion theme "crash" is common. Once the activity itself does not have many bright spots, it is easy to be forgotten by the customers, or even mistaken the "Dong Jia", such as the Mid Autumn Festival.

During the period, most of the sales promotion themes focused on "national day and Mid Autumn Festival", and the phenomenon was serious. Although they wanted to celebrate the holiday, they were easily drowned because they had no characteristics.

Therefore, we should reverse thinking and formulate a theme that is different from the mainstream.

6, not only the "title party".

Promotional activities can not just hope for "winning the title", especially can not fabricate some unrealistic sales promotion themes, try to "flicker" customers through the sales promotion headlines.

The success or failure of an activity is a systematic process control and involves all aspects. The title is just a "bait".