In Order To Promote The Independent Textile Brand, Dalang Town Builds A Professional R & D Team.

In recent years, we have successfully entered the domestic market on the basis of independent innovation and transformation and upgrading. After the eighteen big countries, we hope that the state will continue to support the transformation and upgrading of our processing trade enterprises, so that more enterprises can open up the domestic market and gain more room for development.

Ceng Tianren, chief executive officer of Maoming group

2012 China processing trade products fair, 6 towns in Dalang Town, Dongguan Spin enterprise In the exhibition area, all kinds of difficult knitted patterns attracted great interest from buyers. He Yu, vice mayor of Dongguan, told reporters that 5 years ago it was necessary to produce such a difficult sweater by manual labor, and the labor cost spent by manpower was much longer than that of the machine used today, and it may not be done.

"The workload of a computer loom is 2.5 times that of a traditional manual rocking machine. According to each person's ability to operate 8 to 10 computer looms, the efficiency of each person has increased by 20 times per hour!"

It is in recent years that independent innovation and transformation and upgrading have given a large number of Dalang textile enterprises new vitality. At present, the total number of CNC looms in Dalang has increased from less than 1000 units in 2005 to 40 thousand units nowadays. The digital design, digital production and networked sales mode of independent innovation are highly recognized by the market and businesses. In 2011, Dalang was named the first batch of Guangdong province (wool weaving). clothing Foreign trade transformation and upgrading demonstration base.

Independent research and development to break through the bottleneck of development

Dongguan Ying Qi Industrial Co., Ltd. is the largest number of CNC looms in Dalang town. "Foundry production can only slow down for a while, but building up its own brand is the long way to develop." Ceng Tianren, chief executive officer of Maoling group, Ying Qi, told reporters that for traditional wool textile enterprises to build up their own brands as soon as possible, they need to establish their own brands as soon as possible so as to get rid of the state of life and death controlled entirely by foreign orders. The key to building an independent brand is to rely on innovation and transformation.

"We first transferred the R & D center of Hongkong to Dalang, thus establishing a R & D team of 26 people." At the same time, in order to make room for brand development and research and development, Ying Qi also transferred some of the labor-intensive manufacturing processes from headquarters. In addition, in order to brand marketing Founded, Ying Qi also set up a backbone marketing team of more than 20 people.

The increase of R & D capability has brought the market to a higher level. Faced with another wave of financial crisis this year, Zeng Tian Ren has settled down a lot. He said that an enterprise is like a person, and the financial crisis is like a cold winter. "If you have a good physique, you will be able to survive the winter safely."

Development trend of digital wool weaving industry

In the dim and sultry workshop of the past, the pictures of workers working on one machine and one machine were long gone. Today, Ying Kei's production workshop is no longer the scene of the old textile factories being filled with simple production equipment such as semi-automatic belt conveyors, but rather neat and orderly rows of high-speed looms.

Ying Kei's innovation in brand and technology is a small silhouette of independent innovation of Dalang wool textile enterprises. Digital production has become the trend of development of big wool weaving industry.

He Yu told reporters that as of now, there are 60. CNC loom Brand enterprises set up a sales center in Dalang, and 11 CNC loom production enterprises stationed in Dalang. On this basis, Dalang has become the production base and distributing center of the national numerical control loom. China (Dalang) International Wool Textile Fair has become the weathervane of the world's numerical control looms and woolen garments trade.

Not only that, but now Dalang has introduced the largest third party inspection institution in Southern China, Dongguan standard inspection and other enterprises, to provide testing, testing and certification services for wool enterprises, effectively cope with the technical barriers of developed countries in Europe and America, and invest more than 400 million yuan to build the largest Mao Mao Trade Center in the domestic wool weaving industry. With the platform as the platform, Dalang's brand sweater direct sales center has been built, and 132 enterprises have been stationed in the center.