Li Lang And Anta Landed On CCTV'S "Big Country Brand Development".

Looking back over the decades of development, many Quanzhou brands often have a legendary story behind them.

Since last year, many companies have moved the story behind the brand onto the screen of CCTV.

This way of explaining brand connotation by telling brand stories is becoming a new carrier for marketing.

In addition, Quan enterprises also make innovations in the traditional marketing mode such as endorsement, in order to get closer to the target group in exchange for brand reputation.

Anta, Li Lang, Qipai and many other springs enterprises, on CCTV, tell and disseminate brand stories to achieve deep marketing.

Since the official launch of the CCTV - 1 brand book of big brands in July 1, 2017, Anta, Li Lang, Qipai and other spring enterprises have been spreading brand stories.

In November 6th last year, the great power brand broadcast the brand story of Anta group's mission never stop. In March this year, Qipai joined hands with the launching ceremony of CCTV's "big country brand", which opened in May 1st.

It is reported that "big country brand" is a country that implements "brand power".

From the perspective of brand, it interprets the brand from the perspective of consumption. It aims to export Chinese brand value and Chinese culture to the world, so that people in the world can understand Chinese brands and enjoy Chinese brands.

At the launching ceremony in March this year, Hong Zhaoshe, chairman of Fujian Qipai fashion Polytron Technologies Inc, said that seven cards will speed up the pace of brand upgrading and product innovation, and lead.

At the same time, we should take the responsibility of telling the story of Chinese brands, highlighting the importance of Chinese culture and self-confidence, so that the world can understand Chinese brands and let the world love Chinese brands.

Zheng Jie, executive director of Anta group and President of Anta brand, said that the big country brand should first be a familiar brand of Chinese consumers, with a sense of charisma and a sense of belonging.

Big brands are not only limited to influential brands in China, but should affect the global brands of global consumers.

To become a real big power brand is a long way to go for Chinese brands.

Anta has the responsibility and confidence that it will become a big brand representing China and affecting the world in the next 5 to 10 years.

Anta group relevant responsible person said, "under the current Internet environment, high fans are not as good as high interaction and high activity, and net red is meeting this requirement.

The high interaction and high adhesion between net red brand and fans make up for the lack of traditional electricity supplier or traditional brand.

Xu Zhihua, PEAK sports CEO, said in an interview with the media: "PEAK has introduced the" net red + live broadcast "into the mainstream media of the sports industry, pmitting more accurate information to the consumer layer, breaking through the limitations of time and space, quicker reaching the target population, and more accurately holding the boiling point of marketing, forming a sports interactive content marketing live mode.

As Ennis wrote in the bias of communication, "the emergence of a new medium will lead to the emergence of a new civilization."

To this point, we have a deep understanding of the way of marketing.

From TV to the Internet, PC to mobile phones, micro-blog to WeChat, to today's live platform, every media revolution has brought about a marketing pformation.