Nike Will Renew The Contract With China For 10 Years, But The Middle And North Guoan Took The Lead In Expressing Their Intention To Solo.

In a professional sports league that hopes to develop healthfully, the open source and the throttle should be matched.

10 years ago, when Chinese football experienced the "anti gambling black storm" storm, Nike's "unification" of the Chinese Super League in terms of equipment had served many clubs in the snow.

At that time, Nike signed a 10 year long contract with China super company. The famous sports brand sponsors all the equipment of the Super League team in the 2009 season with us $15 million and increases the sponsorship quota in the next few years with a 10% increase.

A person familiar with the matter recalled that the package signing of the league matches has benefited a lot from the small and medium-sized clubs. "Before that, their sponsorship fees were only 23 million yuan, but after Nike's entry, the sponsorship of each club should exceed 5 million yuan."

At that time, the Super League and Chinese football were in the endless darkness before dawn. Due to many off-site factors, the attendance in the 2010 season dropped by 9.2% compared with the previous year, and only 14581.

This is compared to the 2017 season's attendance data, which is close to 10 thousand people.

As we all know, when Chinese football is in full swing, Xu Jiayin and Hengda have become the symbol of the turning point in the Chinese Premier League.

Relying on the rapid accumulation of capital, the central super market has been booming. Over the past few years, the league has at least put on a gorgeous coat with big foreign aid and big foreign teachers coming in.

But in this case, the 10 year long contract signed by Nike and China super company has become the target of fans and media.

The criticism of public opinion has been emerging one after another when designing, selling equipment or other supporting services.

There have been rumors that until the end of the contract between Nike and China super company in 2019, the Chinese Super League will have the right to invest independently, which is a good opportunity to increase revenue for big city clubs.

However, the good news is not long. Since the end of last year, the news of Sino super company's choice of 10 years of renewal with Nike has been rampant. The contract period is 5+5. From June 1, 2019 to May 31, 2029, the sponsorship method was cash plus product sponsorship, cash part totaling 800 million yuan, and part of the value of the product amounted to 2 billion 200 million yuan.

In the face of almost certainty, Beijing and he Guoan first expressed different opinions.

In May 3rd, the "Royal Army" told the media that in view of the fact that each club received a dividend of 3 or 4 million yuan, it seriously damaged the commercial interests of the club.

Until the second half of this year, the Beijing Zhong He Guoan Club hopes to act positively and will try.

Sponsorship for self investment.

In retrospect of the last year's Chinese football, such opposition is rare.

A related person told the interface news: "after making the sound, the middle and North Guoan side is still watching it. After all, the difficulty of solo flight is known to everyone."

The Japanese J1 League, which has been compared with China's Super League all year round, is a separate investment in accordance with the European League's habits: Taking the 2018 season as an example, the 4 team's sponsors are Puma, 3 teams are Nike, 2 teams are Adidas, 2 teams are UMBRO, 1 teams are Kappa, 1 teams are MIZUNO, 1 team Yonex, 1 team of new Yorkland, 1 team Penalty, 1 team Arthur, and team Hummel are very evenly distributed.

Under such circumstances, sponsors also have enough time and space to design exclusive marketing and promotion for the team.

Of course, compared with the Japanese League, which focuses on the commercial level in recent years, the development trend of the Super League has been gradually approaching the US professional league with wage cap.

Coincidentally, the United States vocational alliance is also a rare League package sponsored by the world. In August last year, it signed a third degree contract between Adidas and the United States League in 1996, and renewed its contract at the end of the 2024 season with a price of 6 US $700 million (about 4 billion 400 million yuan).

This has doubled the growth of sponsorship compared with the $200 million in 8 years signed in 2010.

If fiscal equity policy is "throttling", then "equipment sponsorship" is open source.

In a professional sports league that hopes to develop healthfully, the open source and the throttle should be matched.