The Pacific Bird Is Changing This Time, Following Tmall'S Voyage To Australia, Aiming At 80 Million Overseas Chinese.

In 2017, with the development of the new retail development under the integration of online and offline, the new retail structure of data driven in China's clothing retailing industry has been opened.

Compared to the relatively independent operation of the private yard under traditional retailing, retailers in the new retail era almost rely on user data and rely on technology and data to connect consumers, scenes and commodities to achieve the three highly effective collaborative development, and ultimately enhance the competitiveness of the retail industry.

As CEO Zhang Yong of Alibaba group said on the night of "Ali night" in Sydney on the night of April 24th, "I hope young people will not be complacent and have to toss themselves down."

Change is risky. Youth is the biggest capital.

Life is uncertain, and life needs condiments. Change as seasoning may bring surprises. "

Indeed, from the beginning of 2008, the layout of the electricity supplier, to the current Ali new retail, followed by Tmall, the Pacific bird is increasingly regarded as the benchmark for innovation in the industry.

At this round table meeting in Australia, Weng Jianghong, general manager of Taiping bird business department, as one of the representatives of Tmall's visiting Australia delegation, shared some views on the brand's sea going. Maybe some references.

7 years of growth of nearly 1000 times, Internet thinking has helped a lot.

According to Weng Jianghong, he was formally pferred from June to 2010.

At that time, he knew little about the operation of the electricity supplier.

After more than 7 years of online practice, he clearly felt the broad prospects for the development of the electricity supplier.

"When I went online, our retail sales were only about 3000000; in the 17 year, we almost finished 3 billion."

Today, Taiping bird electric business is an integral part of the group's development.

According to its latest 2017 earnings report, during the period, Taiping bird actively developed the electricity supplier business, rationally adjusted the proportion of new products and special contributions, and promoted the sale of old products and optimized the inventory structure. The online retail net sales increased from 1 billion 111 million yuan in 2015 to 2 billion 166 million yuan in 2017, the annual compound growth rate was 39.67%; 2017 increased 35.6% year-on-year; only 17 years' double eleven 'day, the whole brand achieved retail sales of nearly 808 million yuan, the total number of orders was 1 million 700 thousand, the total number exceeded 2 million 700 thousand, and the retail sales grew more than last year's "double eleven".

In the view of Weng Jiang Hong, the reason why Taiping bird can have such a breakthrough is inextricably linked to the help of Internet big data.

Nowadays, the core consumers are the aborigines of the Internet. These people travel all over the big social networking sites throughout the day. They contact the first hand information at home and abroad. They pursue individuality and express themselves, and dare to try new things more often than ever before.

To understand their dress appeal, it is essential to investigate and utilize big data.

Ali, as the leading Internet retailer in China, has a natural advantage in data research, which explains why Taiping chose to cooperate with ALI.

"Today, in fact, we are constantly using C2B to understand consumers with data from the Internet.

What do our customers like and what we sell?

Weng Jianghong talked about it.

At present, the Pacific bird continues to promote online and offline full channel integration, and continues to explore cooperation with Tmall in the new retail business. On the basis of the original O2O project, it has expanded the interaction between the offline stores and online retailers, and has opened up new businesses such as stores, payment and other stores through the commodity and payment dimensions. Its information center is also constantly improving the cloud storage system, which has covered all the self owned stores and some franchised stores in 23 provinces of the whole country. The volume of turnover in 2017 has reached 464 thousand, an increase of 84.51% over the same period of last year, with a turnover of 207 million yuan, an increase of 73.23% over the same period last year.

United Ali Tmall aims at 80 million overseas Chinese

As mentioned above, with the help of technology, the Pacific bird has achieved remarkable growth.

But for a company with big ambitions, it is far from enough. Going abroad to serve 80 million overseas Chinese is a "great aspiration and great thing."

Weng Jianghong admitted that selling local clothes to overseas is indeed difficult.

But it is also a valuable thing to bring Chinese fashion clothes like the native best designers of Taiping bird to the global consumers.

After all, at present, there are 80 million overseas Chinese in the world, and their demand for Chinese brands is still large.

Weng Jianghong gave an example: "when I was in the United States, many friends would tell me that he said your brand is beautiful and fashionable, and they usually buy them from home."

This is one reason why Taiping bird is willing to move the show to the United States for the first time.

Today, the Taiping bird is going to sea by the Tmall platform, and wants to first serve the Australian Chinese.

You know, in Australia, nearly 24 million of the population, there are about 1000000 Chinese.

As early as last September, Taiping and Ali Tmall had reached new retail sales.

Cooperation agreement.

The two sides intend to carry out in-depth strategic cooperation in such fields as brand building, big data empowerment, consumer operation, and online and offline integration.

According to Weng Jianghong, after 17 years' initial trial with Tmall, almost 16 million sales were achieved.

The choice of cooperation with ALI is mainly based on the full channel advantage of Tmall's global online, offline and integration, and the full range of technical capabilities such as logistics, payment, big data and so on.

In the view of Taiping bird, the sea going project can help them achieve a global business model, while helping Taiping to extend the selling cycle and scope of products, so that Tmall shops no longer have geographical restrictions and seasonal restrictions.

It is reported that on the eve of Tmall's double 11, following Singapore and Malaysia, "Tmall went to sea" has launched Thailand, Philippines, Indonesia and other multinational Taobao Collection sites in lazada, and through the Lazada platform and its logistics, warehousing and distribution system, it facilitates local consumers to choose high-quality products from Chinese brands.

Over the past year, China's domestic goods with high quality and high price have been sold to more than 200 countries in the world through "Tmall".

"Now, we are standing on a higher platform to challenge ourselves.

I hope that through this attitude, all domestic brands will become brave and take the tide of the country further.

Taiping bird group and Taiping bird fashion

Zhang Jiangping, chairman of the board, said to "Lian Shang net".